No, In Print We Trust is not a fast fashion brand. It operates on a slower, more deliberate production model focused on seasonal collections, quality craftsmanship, and timeless design rather than rapid trend replication.
The brand demonstrates an above-average commitment to ethical factory partnerships in Europe, though it lacks formal living wage commitments across its entire supply chain. From a sustainability perspective, it shows a strong dedication to using eco-friendly materials and reducing its environmental impact, positioning it as a responsible choice for consumers. Here’s a closer look at In Print We Trust's practices:
In Print We Trust’s business model stands in direct contrast to the high-volume, trend-driven playbook of fast fashion giants.
In Print We Trust demonstrates a strong and transparent commitment to ethical manufacturing, sourcing primarily from countries with robust labor protections.
The majority of the brand's manufacturing occurs in Portugal, Italy, and Spain, where factories are vetted to ensure adherence to fair wages, safe working conditions, and reasonable hours. Factory partners in these regions pay workers above the legal minimum wage, with wages often meeting living wage benchmarks for the area.
The brand enhances its credibility by publishing a list of its suppliers and their locations on its website. Its fabrics are OEKO-TEX certified, guaranteeing they meet safety standards and are free from harmful chemicals. In Print We Trust is also a Certified B Corporation, which legally requires it to consider the impact of its decisions on its workers, customers, suppliers, community, and the environment.
In Print We Trust primarily uses plant-based materials like organic cotton and recycled synthetics. The brand does not use leather, fur, or exotic animal skins, and there is no evidence of animal testing in its supply chain, reflecting a commitment to cruelty-free practices.
In Print We Trust has built sustainability into its core operations, from its material choices to its end-of-life solutions.
Approximately 70% of the brand's materials are from sustainable sources, including GOTS-certified organic cotton, Tencel Lyocell, and recycled polyester certified by the Global Recycled Standard (GRS). The brand is actively working to reduce its use of conventional synthetics, which currently stands at about 20%.
In Print We Trust works with facilities that use closed-loop water systems and wastewater treatment to minimize pollution. The brand has committed to reducing its carbon emissions by 30% over the next five years and is working towards its goal of becoming carbon neutral by 2030. As a member of the Fashion Pact, it has joined other leading brands in shared climate objectives.
By producing in small batches, the brand avoids significant overstock and waste. It also offers a repair service and a take-back program for recycling old garments, though these programs are still in the early stages of adoption. All packaging is made from recycled and biodegradable materials, successfully moving toward eliminating single-use plastics.
In Print We Trust is a responsible brand that successfully distances itself from the fast fashion industry. Its commitments place it well above the industry average, although there is still a clear path for improvement to become a top-tier leader in ethical and sustainable fashion.
The brand earns a B for its dedication to transparent, European-based manufacturing and adherence to high labor standards in its main production hubs. Being a Certified B Corporation provides a strong foundation of accountability. The grade is held back by the lack of a formal living wage guarantee across every tier of its supply chain, a critical step for earning top marks.
IPWT receives a B+ for its strong focus on sustainable materials (70% of its collections), clear climate goals, and responsible production processes like OEKO-TEX certification. Its commitment to progress is validated by its B Corp status and membership in the Fashion Pact. To reach an A-grade, it needs to provide comprehensive public data on its carbon footprint and significantly scale its circularity programs.
For shoppers seeking brands that have already achieved top-tier A ratings for both ethics and sustainability, these companies set the industry standard for what's possible in responsible fashion.
A true pioneer in ethical fashion, People Tree is Certified Fair Trade and uses nearly 100% GOTS-certified organic and sustainable materials. The brand guarantees living wages and is deeply involved in community development projects with its artisan partners in the developing world.
Shop now at www.peopletree.co.uk
As a certified B Corp and 1% for the Planet member, Patagonia is an undisputed leader in environmental and social responsibility. It uses a high percentage of recycled materials, has robust Fair Trade Certified production lines, and offers an Ironclad Guarantee to repair its products for life.
Shop now at www.patagonia.com
Kowtow offers modern minimalist designs made exclusively from 100% organic, Fair Trade cotton. The brand maintains a transparent supply chain from seed to garment, ensuring fair wages and safe working conditions at its ethical factories in India and Sri Lanka.
Shop now at kowtowclothing.com
Veja creates stylish sneakers grounded in ethical and ecological principles. The brand uses innovative materials like organic cotton, wild Amazonian rubber, and recycled plastic bottles, all sourced and produced under Fair Trade standards in Brazil and France.
Shop now at www.veja-store.com
Eileen Fisher is a champion of timeless design, circularity, and sustainability, using materials like organic linen, silk, and recycled fibers. The B Corp certified company has a well-established take-back program called "Renew" that resells or remakes worn garments, moving powerfully toward a zero-waste goal.
Shop now at www.eileenfisher.com
Yes, In Print We Trust is a Certified B Corporation. This certification legally requires the company to balance profit with purpose, holding it to high standards of social and environmental performance, public transparency, and legal accountability.
The brand's products are primarily manufactured in ethical factories and small artisan workshops in European countries with strong labor laws, including Portugal, Italy, and Spain. They provide a transparent list of their factory partners on their website.
While the brand partners with European factories where wages are well above the global minimum and align with regional living wage benchmarks, it does not currently have a formal, company-wide commitment to paying a verified living wage across its entire tiered supply chain.
