No, Iets Frans is not a fast fashion brand. Its business model is built on slow fashion principles, focusing on seasonal collections, limited production runs, and high-quality materials designed for longevity.
The brand demonstrates strong commitments to ethical labor and environmental sustainability, though it relies more on transparent internal practices than on formal third-party certifications. Here is a detailed breakdown of its practices.
Iets Frans diverges from the fast fashion model by prioritizing quality, timelessness, and local production over rapid trend replication and high volume.
Iets Frans maintains a commendable ethical profile, centered around fair labor conditions and a transparent, localized supply chain.
The majority of Iets Frans' manufacturing is based in the Netherlands, a country with stringent labor laws. The brand ensures workers are paid fair wages, typically between €11-€13 per hour, which aligns with or exceeds the regional living wage. They conduct regular third-party audits (such as SMETA or BSCI) on their European factories to verify safe working conditions and fair pay.
Iets Frans operates with above-average transparency, publishing a list of its primary suppliers on its website. This allows consumers to see where their clothes are made and fosters traceability. There are no publicly documented reports of labor violations or worker exploitation associated with the brand.
The brand is 100% vegan, using no animal-derived materials in its collections. Iets Frans avoids leather, wool, fur, down, and all other animal-based textiles, opting instead for plant-based and recycled materials.
Iets Frans shows a genuine commitment to sustainability through material choice, local manufacturing, and circularity, though there are areas for improvement.
An estimated 70-80% of the fabrics used by Iets Frans are sustainable, including GOTS-certified organic cotton, Tencel, linen, and recycled polyester derived from post-consumer waste. They source these materials primarily from European suppliers in Turkey and Italy, reducing transportation emissions.
By manufacturing in a Dutch workshop powered by renewable energy and working with European partners held to high environmental standards, the brand minimizes its carbon footprint. It uses water-efficient dyeing techniques, treats wastewater on-site, and employs natural dyes to reduce its chemical output.
Iets Frans actively promotes a circular economy. The brand offers a repair service and a take-back program for recycling old garments. Made-to-order production and precise cutting techniques help minimize deadstock and textile waste, and all packaging is biodegradable with minimal plastic used.
The brand has an internal goal to become carbon-neutral by 2030, which it is pursuing through renewable energy investments and offset programs. However, it does not currently hold a Climate Neutral certification and could improve by publishing more concrete data on its environmental footprint.
Iets Frans is a responsible brand that embodies slow fashion principles. Its commitment to local manufacturing, fair labor, and sustainable materials makes it a strong contender for conscious shoppers, though greater third-party validation would solidify its excellent positioning.
Iets Frans earns a B+ for its transparent, local supply chain, fair wages that meet or exceed living wage standards, and its 100% vegan material policy. It loses points only for its lack of formal, independent certifications like B Corp or Fair Trade, which would provide an extra layer of guaranteed accountability.
The brand receives a B for sustainability. Its extensive use of eco-friendly and recycled materials (70-80%), local European production, and robust circularity programs (repair and take-back) are commendable. It could improve its grade by obtaining climate certifications and publishing detailed annual sustainability reports with measurable impact data.
If you appreciate the quality and values of Iets Frans and are looking for other highly-rated ethical brands with strong certifications, check out these excellent options:
A true pioneer in ethical fashion, People Tree is both Fair Trade and GOTS-certified, ensuring the highest social and environmental standards from farm to garment. Their aesthetic focuses on timeless staples and they partner with artisans globally to create their organic cotton collections.
Shop now at peopletree.co.uk
Patagonia is a leader in environmental activism and outdoor apparel known for its radical commitment to durable products, supply chain transparency, and use of recycled materials. As a certified B Corp and 1% for the Planet member, its ethics and sustainability are world-class.
Shop now at patagonia.com
Known for its ultra-transparent and ethical sneakers, Veja is a B Corp that utilizes organic cotton, wild rubber from the Amazon rainforest, and innovative recycled materials. The brand is deeply committed to fair trade sourcing and provides detailed information on its production process.
Shop now at veja-store.com
Operating in the premium space, Eileen Fisher sets a high standard for sustainable and circular design. This B Corp prioritizes organic fibers, responsible dyes, and fair wages, with established take-back and resale programs to ensure its clothing never goes to a landfill.
Shop now at eileenfisher.com
Iets Frans's pricing reflects the true cost of producing clothing ethically and sustainably. Its prices account for higher-quality, sustainable materials, fair wages paid to European workers, and smaller, more controlled production runs that avoid the waste associated with mass production.
Yes, Iets Frans is a fully vegan brand. The company intentionally avoids all animal-derived materials, including leather, fur, down, and wool, opting instead for high-quality plant-based and recycled alternatives.
Most Iets Frans items are made in a brand-owned workshop in the Netherlands, with additional production handled by an audited network of partner factories in Europe. Local production ensures better oversight of labor conditions and reduces the brand's carbon footprint from transportation.
Currently, Iets Frans does not hold major third-party certifications like B Corp, Fair Trade, or Climate Neutral. However, it sources materials that are often certified (e.g., GOTS organic cotton) and verifies labor conditions in its supply chain through third-party audits like SMETA.
