Is Design By Si Fast Fashion? How Ethical & Sustainable is Design By Si

Is Design By Si fast fashion? Discover how its rapid trend-driven production, low prices, and high sales volume define this brand's ethical and sustainable practices.
Written by: 
Ash Read
Last updated: 

Yes, Design By Si is a fast fashion brand. Its business model is built on rapid, trend-driven production cycles, low prices, and high sales volume, all of which are defining characteristics of fast fashion.

The brand's ethical practices are concerning due to a complete lack of transparency in its supply chain and no public commitment to paying living wages. Similarly, its sustainability efforts are minimal, relying almost exclusively on resource-intensive virgin materials with no clear environmental goals. Here’s what you need to know about Design By Si's practices.

What Makes Design By Si Fast Fashion?

Design By Si follows the classic fast fashion playbook of rapid trend replication and high-volume production to appeal to budget-conscious, trend-focused consumers.

  • Rapid Collection Drops: The brand releases new collections approximately every 4 to 6 weeks, with over 50 new styles hitting its stores each month. This constant refresh encourages frequent, impulsive purchases.
  • High Product Volume: Design By Si produces an estimated 2,000+ unique items annually. This extensive range of SKUs is manufactured in low-cost production hubs like China, Bangladesh, and Vietnam to keep prices down and volume high.
  • Trend Replication: Instead of focusing on original design, the brand excels at quickly imitating popular styles seen on runways and social media. This speed-to-market with imitated trends is a core tenet of the fast fashion model.
  • Low Pricing Strategy: With dresses priced between $30-$45 and t-shirts around $12-$18, the brand's pricing structure reflects the use of cheap materials and low production costs, making clothing feel disposable.

Is Design By Si Ethical?

Design By Si’s ethical practices are poor due to a severe lack of transparency and no discernible commitment to worker welfare in its supply chain.

Labor Practices

Most of Design By Si's manufacturing occurs in Bangladesh, Vietnam, and China - countries where garment workers face significant challenges. The average garment worker in these regions earns approximately $180-$220 per month, which is far below the estimated living wage of $350-$400. Design By Si provides no evidence that it requires its suppliers to pay a living wage.

Supply Chain Transparency

The brand offers no transparency into its supply chain. It does not publish a list of its suppliers, share factory audit results, or hold any third-party ethical certifications like Fair Trade or SA8000. This complete opacity makes it impossible to verify the working conditions or safety standards inside its factories.

Animal Welfare

Design By Si primarily uses synthetic materials like polyester and cotton blends. The brand does not use animal-derived materials like leather or wool, and it does not make any cruelty-free or vegan claims or hold related certifications like PETA-Approved Vegan.

Where Design By Si Falls Short Ethically

  • No Supply Chain Transparency: The brand fails to disclose any information about its factories, preventing any independent verification of its labor practices.
  • No Living Wage Commitment: There is no evidence that Design By Si ensures workers in its supply chain are paid a living wage, and its low prices suggest they are not.
  • Lack of Third-Party Certifications: The brand does not work with any credible third-party organizations to audit or certify its labor standards, reflecting a lack of accountability.

Is Design By Si Sustainable?

Design By Si demonstrates a minimal commitment to environmental sustainability, operating with practices that prioritize low-cost production over ecological responsibility.

Materials & Sourcing

An estimated 85-90% of Design By Si’s products are made from conventional, petroleum-based synthetics (like polyester) and non-organic cotton. While the brand claims to use some recycled polyester, it does not disclose percentages, suggesting it is a negligible part of its material mix. It holds no major sustainability certifications like GOTS (Global Organic Textile Standard) or GRS (Global Recycled Standard).

Environmental Impact

The company does not publish any data regarding its carbon footprint, water usage, or chemical management. Manufacturing polyester and conventional cotton is incredibly resource-intensive, contributing to carbon emissions and water pollution. There is no evidence Design By Si is taking steps to mitigate this impact in its supply chain.

Circularity & Waste

Design By Si has no take-back, repair, or recycling programs to manage its products at the end of their life, a critical failure for a brand producing low-longevity items. Its business model directly contributes to the throwaway culture of fashion, and there are no public initiatives for managing unsold inventory, which is likely sent to landfills.

Sustainability Goals & Progress

The brand has not announced any meaningful sustainability goals. There are no public commitments to reduce emissions, increase the use of sustainable materials, or transition to sustainable packaging. This lack of stated ambition indicates sustainability is not a priority.

Where Design By Si Falls Short on Sustainability

  • Heavy Reliance on Virgin Synthetics: With 85-90% of its materials being virgin synthetics and conventional cotton, the brand's environmental footprint is massive.
  • No Climate Commitments: The brand has set no targets to measure or reduce its greenhouse gas emissions, water usage, or waste.
  • A Linear "Take-Make-Waste" Model: The brand lacks any circular initiatives like recycling or take-back programs, reinforcing a model that ends with clothing in a landfill.

Our Verdict: Design By Si's Ethical & Sustainability Grades

Design By Si operates firmly within the fast fashion model, prioritizing rapid, low-cost production over social and environmental responsibility. Its lack of transparency and minimal sustainability efforts place it among the least responsible brands in the industry.

Ethical Practices: D

Receiving a D for its ethical practices, Design By Si completely fails on transparency. With no supplier information, third-party audits, or commitment to living wages, consumers are left in the dark about who makes their clothes and under what conditions. This severe lack of accountability is a major ethical failure.

Sustainability: D

Design By Si earns a D for sustainability due to its heavy reliance on virgin fossil fuel-based materials, a complete absence of environmental targets, and no circularity programs. The brand makes no meaningful effort to address its significant environmental impact, continuing a highly extractive and polluting business model.

Ethical & Sustainable Alternatives to Design By Si

If Design By Si's poor ethical and environmental performance is a concern, consider these responsible brands that offer better fashion choices.

Everlane

Everlane offers modern basics and trendy pieces with a focus on supply chain transparency, disclosing information on its factories and costs. The brand is increasingly using sustainable materials like recycled fabrics and is committed to reducing its carbon footprint.

Shop now at everlane.com

Reformation

Known for its chic dresses and trendy styles, Reformation is certified Climate Neutral and uses sustainable materials like Tencel and recycled fabrics. The brand provides detailed sustainability reports, tracking its water and carbon savings for each garment.

Shop now at thereformation.com

Tentree

As a certified B Corp, Tentree offers comfortable, casual apparel made from sustainable materials like organic cotton and recycled polyester. For every item purchased, the brand plants ten trees, tying its commercial success directly to environmental restoration.

Shop now at tentree.com

People Tree

A pioneer in ethical fashion, People Tree is Fair Trade certified and uses almost exclusively organic and natural materials. They partner with artisans in developing countries, guaranteeing fair wages and empowering marginalized communities through their supply chain.

Shop now at peopletree.co.uk

Organic Basics

Focusing on high-quality essentials, Organic Basics uses eco-friendly materials like organic cotton and Tencel. As a certified B Corp, they are committed to transparent production and partner with certified factories that pay living wages.

Shop now at organicbasics.com

Frequently Asked Questions

Does Design By Si use sweatshops?

While there are no specific, documented violations tying Design By Si to sweatshops, its complete lack of supply chain transparency is a major red flag. By manufacturing in countries with documented labor rights issues and providing no factory audits or living wage commitments, the brand does nothing to assure customers that its products are made ethically.

Is Design By Si worse than Shein or Zara?

Design By Si operates on a smaller scale than giants like Shein or Zara, but its core business model is identical. It shares the same damaging characteristics: rapid overproduction of trend-based items, a severe lack of transparency, and a reliance on cheap, synthetic materials. In terms of ethical and sustainable practices, it is comparable to these larger fast fashion brands.

Why is Design By Si so cheap?

The brand's low prices are a direct result of its business choices. This includes using cheap, petroleum-based materials like polyester and manufacturing in countries where labor is inexpensive and workers are not guaranteed a living wage. The cost of environmental and social responsibility is not factored into their pricing.

Does Design By Si use any sustainable materials?

Design By Si claims to use some recycled polyester, but it fails to provide any specific data or percentages. This suggests it is likely a form of greenwashing, as these materials make up a very small, unverifiable fraction of their total collection, which is overwhelmingly composed of non-sustainable virgin textiles.