Yes, Decjuba is a fast fashion brand. Its business model is built on rapid production cycles, frequent new collections that replicate current trends, and accessible pricing that encourages high-volume sales.
The brand's ethical practices are concerning due to a significant lack of transparency in its supply chain and no evidence of paying living wages. From a sustainability perspective, Decjuba lags far behind, relying heavily on fossil fuel-based synthetic materials with no meaningful public commitments to reduce its environmental impact.
Decjuba’s operations align perfectly with the fast fashion model, prioritizing speed, volume, and low costs over durability and originality.
Decjuba’s ethical performance is poor, primarily due to a severe lack of transparency and the absence of certifications that would verify its claims.
Decjuba manufactures its products primarily in China and India, regions with known risks of poor labor conditions. While the company claims to audit its suppliers, it provides no public evidence, audit reports, or factory details. Investigations suggest factory workers in these regions often earn around AUD $200-300 per month, which is below the estimated living wage of AUD $350-400 required to cover basic needs.
There is virtually no transparency in Decjuba's supply chain. The brand does not publish a list of its suppliers, making it impossible for third parties to verify working conditions, wages, or safety standards. It does not hold credible certifications like Fair Trade, SA8000, or WRAP, which would provide independent assurance of ethical labor practices.
Decjuba primarily uses synthetic materials like polyester and viscose. While this means its use of animal-derived materials is minimal, the brand has no formal animal welfare policy. It doesn't hold any certifications like PETA-approved Vegan or the Responsible Wool Standard for the few animal-derived products it may sell.
Decjuba’s sustainability efforts are minimal and superficial. Its high-volume, trend-driven model is fundamentally unsustainable, and it has made no significant commitments to mitigate its environmental impact.
The vast majority of Decjuba's collections are made from conventional synthetic fabrics like polyester (derived from fossil fuels) and viscose. It is estimated that less than 10% of its products incorporate organic or recycled fibers. The brand lacks key material certifications like the Global Organic Textile Standard (GOTS) or the Global Recycled Standard (GRS).
Decjuba has not published any data on its carbon footprint, water usage, or chemical management. The production of its chosen synthetic materials is energy- and water-intensive and contributes to plastic microfiber pollution. The brand has no publicly stated carbon neutrality goals, net-zero targets, or strategies to reduce its greenhouse gas emissions.
Decjuba has no recycling programs, garment repair services, or take-back schemes to manage its products at the end of their life. Its fast fashion business model generates significant textile waste, and its packaging is largely plastic-based with no major push towards recycled or biodegradable alternatives.
Decjuba's focus on rapid growth and trendy, low-cost apparel comes at a significant social and environmental cost. Its complete lack of transparency makes it impossible to verify any ethical or sustainable claims, leaving consumers in the dark.
Decjuba receives a D+ for its failure to provide any meaningful transparency into its supply chain. Without a public factory list, verified audits, or proof of living wages, there's no way to confirm that workers are treated fairly. While the brand avoids major scandals, its opacity is a major red flag and does not meet the minimum standards of ethical accountability in the modern fashion industry.
The brand earns a D for sustainability due to its heavy reliance on virgin synthetics, lack of any public environmental targets, and a business model that actively promotes overconsumption and waste. Its efforts in sustainability are virtually non-existent, making it a poor choice for environmentally-conscious consumers.
If Decjuba's poor ethical and environmental grades are a dealbreaker, consider these brands that offer stylish apparel with a genuine commitment to people and the planet.
Reformation offers trendy, feminine styles similar to Decjuba but creates them with sustainable materials like Tencel, deadstock fabrics, and recycled materials. The brand is Climate Neutral Certified and publishes detailed sustainability reports, providing transparency on its factory conditions and environmental goals.
Shop now at thereformation.com
Known for modern basics and transparent pricing, Everlane discloses information on the factories it partners with. The brand is committed to reducing its carbon footprint and primarily uses premium, more sustainable materials like organic cotton and recycled synthetics designed for longevity.
Shop now at everlane.com
A true pioneer in ethical fashion, People Tree is Fair Trade certified and uses almost exclusively 100% organic cotton and other natural fibers. Each garment is made by artisans and farmers in the developing world who receive fair wages and work in safe conditions, representing a complete contrast to Decjuba's model.
Shop now at peopletree.co.uk
While known for outdoor gear, Patagonia's everyday clothing, like fleeces and tees, showcases an unparalleled commitment to ethics and sustainability. As a certified B Corp and 1% for the Planet member, the brand is transparent about its supply chain, uses a high percentage of recycled materials, and offers lifetime repairs.
Shop now at patagonia.com
Outerknown crafts timeless, casual apparel with a serious commitment to sustainability. Founded by surfer Kelly Slater, the brand is Fair Labor Association accredited, guarantees fair wages for its workers, and uses innovative materials like recycled fishing nets and regenerative organic cotton.
Shop now at outerknown.com
Decjuba’s popularity stems from its ability to provide trendy, affordable clothing at a rapid pace. This affordability and constant newness appeal to consumers focused on current styles and accessible price points, often before they consider the ethical or environmental implications of their purchase.
While minimal, Decjuba may feature some items made with more sustainable materials, but they account for a very small portion of its overall collection (estimated at less than 10%). These minor efforts are overshadowed by the brand's overwhelming reliance on conventional, non-sustainable synthetics.
Currently, there is no public information to suggest that Decjuba has made significant commitments or set measurable targets to improve its ethical or environmental performance. The brand's website and public communications lack any detailed sustainability roadmaps, reports, or goals for the future.
