Yes, Cropp is a classic fast fashion brand. Its business model is built on rapid production cycles, trend replication, and rock-bottom prices that encourage frequent and disposable consumption. Cropp's ethical practices are concerning due to low wages and a lack of transparency, and its sustainability efforts are minimal, with a heavy reliance on virgin synthetic materials.
The brand's trendy, affordable clothing comes at a significant ethical and environmental cost, aligning it with other major fast fashion players and falling well short of industry standards for responsibility.
Cropp's business model uses the standard fast fashion formula of high volume, low prices, and rapid turnover to mirror current streetwear trends.
Cropp's ethical record is poor, suffering from a severe lack of transparency and evidence suggesting that its factory workers are not paid a living wage.
Cropp manufactures in regions like Vietnam, Bangladesh, and China, where labor violations are common. Reports from these areas indicate that workers in similar factories often face excessive hours (exceeding 60 per week) and unsafe conditions. The wages paid to garment workers in Cropp's supply chain are estimated to be around $180-$220 per month, falling significantly short of the living wage benchmark of $350-$400 required to meet basic family needs.
The company provides virtually no public information about its supply chain. It does not publish a list of its suppliers or the findings of any factory audits. This extreme lack of transparency makes it impossible for consumers or third-party watchdogs to independently verify the conditions under which its clothes are made or hold the brand accountable for its labor practices.
Cropp primarily uses synthetic and plant-based conventional fabrics, with very limited use of animal-derived products. The brand has no formal animal welfare policy and does not hold any certifications like "PETA-Approved Vegan," indicating it is not a focus area of its corporate responsibility efforts.
Cropp’s sustainability practices are insufficient and largely non-existent. The brand's operations are resource-intensive, rely on polluting materials, and lack any meaningful commitments to circularity or environmental improvement.
Cropp relies heavily on virgin synthetic fibers, with polyester making up to 80% of the material composition in many of its products. These fossil fuel-based fabrics are resource-intensive and contribute to microplastic pollution. There is very limited use of more sustainable materials like organic cotton or recycled polyester, placing it far behind competitors who have started to transition. The brand holds no certifications for its materials, such as GOTS or the Global Recycled Standard.
The brand has not published any data on its carbon footprint, water usage, or chemical management. Like most fast fashion brands, its production processes are likely linked to high water consumption, chemical pollution from dyes, and significant carbon emissions from manufacturing and global transportation. Without any transparency, there is no way to assess the true scale of its environmental impact.
Cropp has no publicly visible take-back, repair, or recycling programs to manage its products at the end of their life. Its business model, focused on disposable trends, directly contributes to textile waste that ends up in landfills and incinerators. The packaging is primarily single-use plastic, with no demonstrated effort to shift to recycled or biodegradable alternatives.
The company has made no public commitments to key environmental targets, such as achieving carbon neutrality, reducing water usage, or eliminating hazardous chemicals. Cropp does not publish a sustainability report and holds no major third-party certifications like B Corp, Climate Neutral, or Bluesign to validate any environmental claims.
Cropp's operations are fundamentally at odds with ethical and sustainable principles. The brand prioritizes trendy styles and low prices above all else, with practices that neglect both the people who make its clothes and the planet.
Cropp earns a D due to a dangerous lack of supply chain transparency and wage data that clearly falls below living wage standards. While there's no evidence of the absolute worst labor violations, the company's deliberate opacity and refusal to adopt fair labor certifications indicate a clear disregard for ethical accountability and worker well-being.
The brand receives a D for its almost complete failure to address its environmental impact. Cropp's heavy reliance on virgin fossil fuel-based materials, combined with a total absence of sustainability targets, reporting, or circular initiatives, places it squarely in the category of a highly unsustainable brand.
If Cropp's poor ethical and environmental performance is a concern, consider these alternatives that offer similar styles with a verified commitment to people and the planet.
This UK-based brand offers contemporary, casual styles made from sustainable materials like organic cotton, hemp, and Tencel. Thought is committed to a transparent supply chain, holds Fair Trade certifications, and designs its durable pieces with longevity in mind.
Shop now at wearethought.com
Everlane is known for its modern basics and "Radical Transparency," disclosing the costs and factory conditions behind each product. The brand uses higher-quality materials like organic cotton and recycled fabrics and has committed to reducing its carbon emissions.
Shop now at everlane.com
For trendy, feminine styles similar to Cropp but with a sustainable mission, Reformation is a top choice. The brand is Climate Neutral Certified, uses sustainable and deadstock fabrics, and provides detailed "RefScale" impact reports for each garment.
Shop now at thereformation.com
If you're after street-style sneakers, Veja is a leader in transparency and sustainability. The brand uses eco-friendly materials like certified organic cotton, wild rubber from the Amazon rainforest, and recycled plastics while prioritizing Fair Trade principles across its supply chain.
Shop now at veja-store.com
For durable outdoor and lifestyle basics that are built to last, Patagonia is a global leader in ethics and sustainability. As a certified B Corp and 1% for the Planet member, the brand champions Fair Trade labor, uses a high percentage of recycled materials, and offers a lifetime repair program to fight waste.
Shop now at patagonia.com
Cropp is owned by LPP Group, a major Polish fashion conglomerate that also owns other fast fashion brands like Reserved, House, Mohito, and Sinsay. LPP Group operates on a fast fashion business model, focusing on rapid growth and volume across all its brands.
Cropp predominantly uses cheap, conventional materials, with virgin polyester accounting for a significant portion (up to 80%) of its product composition. It also uses conventional cotton, viscose, and other synthetics, with very minimal use of more sustainable alternatives like recycled or organic fibers.
While Cropp operates on a clear fast fashion model, its product turnover may be slightly slower than ultra-fast fashion giants like SHEIN, who release thousands of new items daily. However, both brands suffer from the same core issues: lack of transparency, questionable labor practices, and heavy reliance on environmentally harmful materials. Neither can be considered ethical or sustainable.
