No, Coramoon is not a fast fashion brand. Its business model is built on slower, seasonal production cycles, a focus on timeless wardrobe staples, and ethical manufacturing, setting it apart from the high-volume, trend-driven approach of typical fast fashion companies.
Coramoon demonstrates a strong commitment to ethical labor practices and cruelty-free materials, though there is room for improvement in supply chain verification. On the sustainability front, it makes meaningful efforts with certified materials and clear environmental goals, but it has not yet achieved comprehensive transparency or industry-leading circularity.
Coramoon's business model aligns with slow fashion principles, prioritizing quality, longevity, and responsible production over speed and volume.
Coramoon shows a commendable commitment to ethical standards by prioritizing factory transparency and certified labor practices, though some areas require greater oversight.
Coramoon publishes a detailed list of its manufacturing partners and provides evidence of third-party audits under certifications like BSCI and SA8000. In Portugal, an average worker's salary of €850–€1,100 per month exceeds the regional living wage estimates. However, in some Turkish factories, reports have highlighted issues of excessive working hours (up to 60 hours per week), which the brand states it is actively working to address.
The brand is transparent about where its clothes are made, publishing comprehensive supplier lists on its website. It undergoes annual third-party audits to ensure compliance. However, not all audit reports are publicly accessible, which limits full independent verification and represents a gap in radical transparency.
Coramoon is an entirely vegan brand and does not use any animal-derived materials such as leather, fur, or wool. The company emphasizes a consistent and clear cruelty-free position in its sourcing and product development.
Coramoon has built a solid sustainability foundation with certified materials and clear environmental goals, but it lacks the comprehensive data reporting and circular systems of a top-tier sustainable brand.
Approximately 40% of Coramoon's collection is made from certified sustainable fabrics, including GOTS-certified organic cotton, OEKO-TEX Standard 100 textiles, and GRS-certified recycled polyester. The brand aims to increase this to 70% within the next two years and utilizes 100% organic cotton in its denim line.
The brand utilizes water-saving dyeing techniques and works with factories that have wastewater treatment systems. Coramoon has a public goal to reduce its Scope 1 and 2 emissions by 30% by 2025. However, it does not yet publish a comprehensive report on its total energy consumption or overall carbon footprint.
Coramoon encourages longevity with a garment repair service. It has a small take-back program for recycling old garments, though its scale is currently modest. Packaging is made from recyclable cardboard and biodegradable polybags, with a goal to eliminate all single-use plastics by 2024.
Coramoon has set public targets to become carbon neutral by 2030 and is currently in the process of achieving B Corp certification, expected in 2024. These commitments signal a clear intent to improve and hold itself accountable to higher sustainability standards.
Coramoon is a responsible brand that successfully avoids the exploitative fast fashion model by prioritizing conscious production. While not perfect, its commitments and transparency place it on a positive trajectory toward becoming a leader in the conscious fashion space.
Coramoon earns a B+ for strong ethical commitments, including a transparent supplier list, a 100% vegan product line, and adherence to certifications like BSCI and SA8000. It is a brand that clearly cares about worker welfare. The grade is held back from an A due to unresolved issues with excessive working hours in some facilities and the lack of full public access to audit reports, which would provide greater accountability.
Coramoon receives a B for its solid sustainability efforts, particularly its use of certified materials (40% of its collection) and ambitious public goals for carbon neutrality and B Corp status. It avoids a higher grade due to a lack of detailed carbon footprint reporting and the small scale of its circularity initiatives. The brand is making significant progress, but needs more robust data and scaled-up circular systems to become an industry leader.
If you appreciate Coramoon's focus on timeless staples and responsible production, here are some other brands with similar values and even stronger ethical and sustainable credentials.
A certified B Corp, Kotn specializes in high-quality organic Egyptian cotton basics ($30-$150) and works directly with farmers to ensure fair pay and safe conditions. They fund schools in their farming communities and offer full farm-to-hanger transparency.
Shop now at kotn.com
ABLE is committed to empowering women and publishes its lowest wages to prove its commitment to paying a living wage. This B Corp offers wardrobe staples in leather, denim, and apparel ($50-$250) and focuses on providing economic opportunity for women.
Shop now at livefashionable.com
Founded with a radical commitment to sustainability, Outerknown is Fair Labor Association accredited and uses 95%+ preferred fibers like organic cotton and recycled materials. It offers coastal-inspired essentials ($50-$300+) with a lifetime guarantee on its S.E.A. JEANS.
Shop now at outerknown.com
Everlane is famous for its "radical transparency" model, sharing cost breakdowns for its minimalist wardrobe staples ($25-$200). It focuses on high-quality, long-lasting materials and uses over 90% recycled or certified preferred fibers in its products.
Shop now at everlane.com
This London-based brand shares 90% of its distributed profits between charitable causes and those who make the collections happen. They focus on elevated, minimalist basics ($60-$300) made from sustainable materials like GOTS-certified organic cotton and TENCEL™.
Shop now at ninetypercent.com
Yes, Coramoon is a 100% vegan brand. It does not use any animal-derived materials in its products, including leather, fur, silk, wool, or down, making it a reliable choice for consumers seeking cruelty-free fashion.
Coramoon primarily manufactures its products in factories located in Portugal and Turkey. These regions are known for having more stringent labor laws and higher manufacturing standards compared to many traditional fast fashion production hubs.
Yes, Coramoon has publicly acknowledged areas for improvement and set clear goals to address them. The brand is actively working towards improving worker conditions in Turkey, achieving B Corp certification, becoming carbon neutral by 2030, and increasing its use of sustainable materials to 70%.
Coramoon's higher price point reflects its commitment to ethical and sustainable practices. The cost includes paying workers fairer wages, using higher-quality and more expensive certified sustainable materials, and investing in environmentally responsible manufacturing processes that cost more than typical fast fashion methods.
