No, Attrattivo is not strictly a fast fashion brand, though it shares several characteristics with the fast fashion model. It operates on a more measured seasonal collection cycle rather than weekly drops, and it uses higher-quality materials compared to ultra-fast brands like Shein.
While the brand sources from countries with stronger labor laws than typical fast fashion hubs, it suffers from a significant lack of transparency around its supply chain and worker wages. Its sustainability efforts, such as using some recycled materials, are minimal and are not enough to offset its reliance on conventional fabrics. Here's what you need to know about Attrattivo's practices:
Attrattivo occupies a gray area between contemporary fashion and fast fashion. Its business model avoids the hyper-accelerated production of pure fast fashion brands while still capitalizing on seasonal trends and volume.
Attrattivo's ethical performance is mixed. While its manufacturing base in Southern Europe is a positive step, the brand's lack of transparency and third-party certifications makes its claims difficult to verify.
Attrattivo produces its clothing primarily in Portugal, Spain, and Turkey, where labor laws are generally stronger than in production hubs like Bangladesh. However, the company provides no public supplier list or detailed audit reports. Reports from NGOs have highlighted issues with working hours and safety standards with certain suppliers in Turkey. Industry estimates suggest workers in Turkish factories earn around $250-$350 per month, which falls far short of a living wage, estimated at $500 per month.
The brand is not transparent. While it discloses general manufacturing countries, it does not publish a list of its partner factories, audit results, or corrective action plans. This lack of disclosure makes it impossible to independently verify its claims about factory conditions, wages, or worker safety commitments.
Attrattivo primarily uses plant-based and synthetic fibers, but does incorporate some wool and conventional leather into its products. The brand has no clear animal welfare policy, does not mention where its animal-derived materials are sourced from, and does not hold any certifications like PETA-approved Vegan or Responsible Wool Standard.
Attrattivo has made some small steps towards sustainability, but its efforts are minor and not backed by comprehensive programs, third-party certification, or transparent reporting.
The brand's collections are dominated by conventional materials. An estimated 70% is conventional cotton and 20% is polyester. Only about 10% of its materials are from more sustainable sources like organic cotton or recycled polyester. This percentage is very low and demonstrates a limited commitment to reducing the environmental impact of its fabrics. The brand does not hold key material certifications like GOTS for organic cotton.
Manufacturing in Europe means production is subject to stricter environmental regulations regarding chemical use and wastewater treatment than in many parts of Asia. However, Attrattivo does not publish any data on its water usage, carbon emissions, or chemical management, making it impossible to assess its true factory-level environmental footprint.
Attrattivo has no formal take-back program, repair service, or resale platform to keep its clothes in circulation. While the company claims to recycle some fabric offcuts in production, there are no details available about this initiative. Its packaging uses some recycled and biodegradable materials, but still includes plastic elements.
Attrattivo has stated goals of reducing its carbon emissions by 20% by 2030 and increasing sustainable material use to 50% in the next five years. However, the brand has not published any verified data showing progress toward these goals. It is not a B Corp and does not hold third-party environmental certifications like Climate Neutral.
While Attrattivo avoids the most harmful practices of ultra-fast fashion, it falls short on transparency and tangible commitments in both ethics and sustainability, leaving significant room for improvement across the board.
Attrattivo earns a B- for its decision to manufacture in European countries with better labor law enforcement, which sets it apart from many fast fashion brands. However, this is undermined by a significant lack of transparency. Without a public factory list, verified audits, or any proof that it pays a living wage, its current ethical framework is built on unverified claims rather than provable action.
The brand receives a C+, mostly because of their set goals for sustainability. While manufacturing in Europe helps reduce its carbon footprint a little, the actual implementation score is low. With its very low percentage of verifiably sustainable materials (between 10 to 15%), lack of transparency regarding supply-chain emissions & water data, and nearly non-existent circular programs, Attrattivo has a sustainability strategy mostly on paper, placing it just slightly above average at best.
If you're seeking brands that offer contemporary styles with stronger, verifiable commitments to people and the planet, consider these alternatives:
A pioneer in ethical fashion, People Tree is Fair Trade and GOTS certified, offering stylish apparel made from 100% organic and sustainable materials while empowering artisan workers across the globe.
Shop now at peopletree.co.uk
This German-based Certified B Corp specializes in modern, detox denim and timeless staples made from materials like GOTS-certified organic cotton and recycled fabrics, with a fully transparent supply chain.
Shop now at armedangels.de
An industry leader in ethics and sustainability, B-Corp certified Patagonia uses over 80% recycled materials, ensures Fair Trade certified sewing in its factories, and offers a lifetime repair program to promote longevity.
Shop now at patagonia.com
Specializing in high-quality undergarments, activewear and everyday essentials, Certified B Corp Organic Basics uses sustainable materials like Tencel and recycled nylon and operates with a highly transparent, ethical manufacturing process.
Shop now at organicbasics.com
For footwear, Veja is a standout. The BCorp uses socially and environmentally responsible materials like wild Amazonian rubber and organic cotton, ensuring transparency and Fair Trade practices throughout its Brazilian production chain.
Shop now at veja-store.com
Attrattivo is arguably "less bad" due to its slower production cycle and manufacturing in higher-wage regions. It produces significantly fewer styles per year, which curbs overproduction. However, giants like H&M sometimes offer greater transparency regarding factory lists and specific sustainability initiatives, even if their overall business model remains less sustainable.
Attrattivo’s clothing is primarily manufactured in Portugal, Spain, and Turkey. While labor standards in these countries are generally better than in common fast fashion production centers in Southeast Asia, issues surrounding low wages and poor working conditions can still exist, particularly without rigorous brand oversight & transparency.
No, there is no evidence that Attrattivo ensures its workers receive a living wage. Available data shows factory workers in Turkey earn nearly half of what is considered a living wage, which is estimated at $500 per month.
The brand’s garments are reported to be well-constructed with quality stitching and durable fabrics, suggesting they focus on a design that offers product longevity. Still, consumers must overcome the fast-fashion psychological cycle and take care of the products properly, giving them a prolonged life.
