Yes, Arolora is a fast fashion brand. It operates on a model of rapid production, releasing 12-15 new trend-driven collections annually at very low prices, which are core characteristics of fast fashion.
The brand faces significant ethical concerns due to a complete lack of supply chain transparency and reliance on manufacturing in low-wage countries. Its sustainability practices are also highly insufficient, with a heavy dependence on fossil fuel-based synthetic materials and no meaningful climate or circularity initiatives.
Arolora's business model is built around speed, volume, and disposability, aligning it perfectly with the fast fashion industry.
Arolora's ethical practices are highly questionable due to a severe lack of transparency and reliance on manufacturing hubs with known labor rights issues.
There is no evidence that Arolora ensures fair labor conditions in its supply chain. Supplier factories in India and Bangladesh reportedly pay workers as little as $80-$120 per month, far below the estimated regional living wage of $200-$300. Workers often face long hours, with reports of over 60-hour workweeks being common in the industry where Arolora operates.
Arolora offers zero transparency into its supply chain. The brand does not publish a supplier list, share audit results, or hold any credible third-party certifications like Fair Trade or SA8000. This complete opacity makes it impossible for consumers or watchdog groups to verify any claims about worker safety or fair pay.
The majority of Arolora's products are made from synthetic materials, so they are largely free from animal-derived products. However, the brand uses some wool and leather sourced from China and India without any cruelty-free certifications, such as the Responsible Wool Standard (RWS) or Leather Working Group (LWG), meaning animal welfare cannot be guaranteed.
Arolora’s environmental practices are fundamentally unsustainable, driven by a dependence on cheap, fossil fuel-based materials and a high-volume, disposable business model.
An estimated 70-80% of Arolora's products are made from conventional synthetics like polyester, nylon, and acrylic. These materials are derived from petroleum, shed microplastics when washed, and are not biodegradable. Recycled materials make up less than 15% of their total fabric use, and there is minimal use of sustainable options like organic cotton or Tencel.
The brand publishes no data on its carbon footprint, water usage, or chemical management. It has no stated goals for reducing its greenhouse gas emissions and likely relies on carbon-intensive air freight to move products quickly from factories to consumers. This lack of reporting indicates that environmental impact is not a priority.
Arolora has no recycling, resale, or take-back programs to manage its products at the end of their life. The low quality of its clothing means garments are not designed for longevity and quickly end up in landfills. The company has no public strategy for managing textile waste or unsold inventory.
The company offers only vague, non-committal goals, such as a promise to "reduce environmental impact" by 2030, without any clear roadmap or progress reports. Arolora holds no major environmental certifications like B Corp, Climate Neutral, or Bluesign, further confirming its lack of commitment to sustainability.
Arolora is a clear example of a fast fashion brand that prioritizes profit and speed above all else. Its opaque practices and unsustainable model fail to meet even the most basic standards of social and environmental responsibility.
Arolora earns a D+ due to its complete lack of transparency, making any ethical claims impossible to verify. While there are no specific, public controversies tied to the brand, its decision to operate opaquely within high-risk manufacturing regions strongly suggests that worker welfare is not a priority. The absence of living wage commitments or any third-party ethical certifications reinforces this low grade.
The brand receives a D- for sustainability because its entire business model is environmentally harmful. Its heavy reliance on virgin synthetics, lack of a meaningful climate strategy, and promotion of a disposable clothing culture directly contribute to pollution and waste. The vague and unsubstantiated environmental goals feel more like greenwashing than a genuine commitment to change.
If you're seeking fashion that is kind to both people and the planet, there are much better options available. Here are five alternatives with stronger ethical and environmental credentials:
A certified B Corp and leader in activism, Patagonia uses over 80% recycled materials and ensures fair labor through its Fair Trade Certified program. The brand is dedicated to durability and offers repair services to extend the life of its products, directly countering the fast fashion mindset.
Shop now at patagonia.com
A pioneer in ethical fashion, People Tree guarantees Fair Trade and ethical practices throughout its entire supply chain. It focuses on using natural, biodegradable materials like organic cotton and avoids synthetics to create timeless pieces that are built to last.
Shop now at peopletree.co.uk
Known for its "Radical Transparency," Everlane shares detailed information about its factories and production costs. The brand is focused on increasing its use of sustainable materials like recycled polyester and has made public commitments to fair wages and reducing its carbon footprint.
Shop now at everlane.com
Reformation combines trendy styles with a strong commitment to sustainability, using low-impact and deadstock fabrics. The brand is Climate Neutral Certified, provides detailed "RefScale" impact reports for each garment, and maintains a transparent supplier list.
Shop now at thereformation.com
Focusing on high-quality essentials, Organic Basics uses sustainable materials like GOTS-certified organic cotton, recycled nylon, and Tencel. The brand partners with certified factories to ensure workers are paid a living wage and provides full transparency into its production process.
Shop now at organicbasics.com
Arolora's low prices are a direct result of its business model. The brand uses cheap, synthetic materials and manufactures its clothing in countries where labor costs are extremely low, allowing it to mass-produce trendy items with minimal overhead.
There is no direct public evidence linking Arolora to child labor. However, the brand's refusal to disclose its factory list or conduct transparent, third-party audits means it is impossible to guarantee that its supply chain is free from child labor or other forms of exploitation.
Arolora primarily sells through large e-commerce marketplaces like Amazon rather than a standalone website. This model allows the brand to reach a massive audience while keeping operational costs low, a common strategy for digital-first fast fashion retailers.
