Fair Harbor vs. Vuori: Which brand should you buy? [2026]

Fair Harbor is a sustainability-focused brand known for its vibrant, beach-inspired swimwear made from recycled ocean plastics, offered at a mid-range price. In contrast, Vuori is a premium activewear brand that focuses on supremely comfortable, high-performance technical fabrics with a minimalist aesthetic designed for versatile use from the gym to everyday life.

Let's break down everything you need to know to choose the right brand for your closet.

Fair Harbor: The Sustainable Beachwear Innovator

Fair Harbor is built on a mission of environmental responsibility, transforming recycled plastic bottles into stylish and comfortable swimwear. The brand appeals to eco-conscious consumers who want functional beachwear with a fun, laid-back vibe without an excessive price tag. Their product line is focused on getting you ready for a day by the water, with casual clothing that complements their core offering of swim trunks and board shorts.

• Product mix: Primarily men's and women's swimwear, including their signature swim trunks with built-in liners, board shorts, and bikinis. They also offer a range of casual apparel like tees, hoodies, and button-downs perfect for beach life.
• Price point: Mid-range and accessible. Swim trunks are typically priced between $50 and $80, while casual t-shirts hover around the $30 to $50 mark.
• Quality: The fabrics are durable, quick-drying, and surprisingly soft, designed specifically for comfort and active use in and out of the water. The use of recycled plastics does not compromise on longevity or feel.
• Sizing/Fit: Garments generally run true to size, offering an inclusive XS to XXL range. Many swim trunks feature adjustable waistbands to ensure a secure and comfortable fit.
• Sustainability: This is the brand's cornerstone. Every product is made with an emphasis on eco-friendly materials, from recycled polyester to eco-friendly dyes, all communicated through a transparent supply chain.

Fair Harbor offers an impressive combination of style, comfort, and genuine environmental commitment, making it the ideal choice for anyone prioritizing sustainability in their beach and swimwear.

Shop Fair Harbor: fairharborclothing.com

Vuori: The Leader in Performance Athleisure

Based in Southern California, Vuori has become a dominant force in the athleisure market by creating exceptionally comfortable and versatile activewear. Their philosophy is centered on performance apparel that transitions seamlessly into daily life. Using proprietary technical fabrics, Vuori products are known for their buttery-soft feel, durability, and clean, minimalist aesthetic that appeals to fitness enthusiasts and style-conscious minimalists alike.

• Product mix: Extensive collection of activewear and loungewear, including their acclaimed Performance Joggers, leggings, technical tops, and shorts like the popular Kore Short. The range is designed for activities from yoga and running to traveling and relaxing.
• Price point: Sits in the premium category. Expect to pay $80 to $120 for leggings and joggers, and around $40 to $60 for high-quality t-shirts.
• Quality: Exceptional. Vuori's proprietary fabrics are moisture-wicking, breathable, and offer excellent four-way stretch. They are built to withstand repeated workouts and wash cycles while maintaining their shape and softness.
• Technology/Innovation: The brand stands out for its unique material science, with fabrics like Vuori Flex and Breeze designed for a specific feel, function, and performance level.
• Sizing/Fit: Known for having consistent and true-to-size fits that are athletic without being restrictive. Sizing is inclusive, running from XS to XXL.
• Sustainability: While performance is the primary focus, Vuori is committed to an ethical supply chain, using recycled materials and holding Fair Trade certifications for some of its products.

Vuori is the go-to brand for those willing to invest in high-quality, ultra-comfortable performance apparel that doesn't scream "gym clothes," offering timeless style and durability.

Shop Vuori: vuoriclothing.com

Fair Harbor vs. Vuori Comparison

Price Comparison

There is a clear difference in price between the two brands. Fair Harbor is positioned in the mid-range market, with its core products like swim trunks costing between $50 and $80. This makes it an attractive option for shoppers who want high-quality, sustainable goods without a premium price tag.

Vuori operates in the premium activewear space. Their popular joggers and leggings typically cost between $80 and $120. The higher price reflects their investment in proprietary technical fabrics, superior comfort, and versatile design. If your budget is a primary concern, Fair Harbor offers better value, but if you're investing in performance apparel, Vuori's cost is justified by its quality.

Quality & Materials

Both brands produce high-quality apparel, but their materials are engineered for different purposes. Fair Harbor uses durable, quick-drying recycled polyester that is perfect for swimwear. The hand-feel is soft and comfortable, proving that sustainable materials can be high-performing for their intended use: beach and pool activities.

Vuori’s strength lies in its innovative technical fabrics designed for sweat-wicking performance, four-way stretch, and unbelievable softness. Materials like Vuori Flex are ideal for yoga, training, and running, offering superior moisture management and resistance to wear. For intense physical activity and long-term durability across multiple uses, Vuori's materials have a clear edge.

Style & Aesthetic

The two brands occupy opposite ends of the style spectrum. Fair Harbor embraces a vibrant, coastal aesthetic. Their collections are filled with bold prints, bright color blocking, and patterns that evoke a sense of summer and fun. It's a look that stands out, perfect for vacations and casual sunny days.

Vuori champions a minimalist and understated style. Their color palette predominantly features muted earth tones, neutrals, and classic solids. The designs are clean and versatile, allowing pieces to be worn at the gym, while running errands, or lounging at home without looking out of place. It's a more timeless, function-driven aesthetic.

Fit & Sizing

Both Fair Harbor and Vuori offer inclusive sizing from XS to XXL and are generally regarded as fitting true to size. Fair Harbor often incorporates practical features into its swimwear, like adjustable drawstrings, for a more customized fit in the water.

Vuori focuses on crafting an athletic fit that moves with you. Their joggers have a relaxed-but-tapered silhouette, and their shorts and leggings are designed to be supportive without feeling constrictive. Sizing is reliable throughout their collections, making online ordering straightforward.

Sustainability & Ethics

While both brands prioritize responsible manufacturing, sustainability is the central identity of Fair Harbor. Their entire business model is built around cleaning up oceans and using recycled materials, which is their key brand differentiator. Their commitment is front and center in all of their marketing and product descriptions.

Vuori also takes significant steps in sustainability by using recycled fabrics, offsetting carbon emissions, and partnering with ethical factories. However, their primary brand message focuses on performance and lifestyle. For the shopper whose decision is driven almost entirely by environmental impact, Fair Harbor is the more mission-aligned choice.

Shopping Experience

Fair Harbor's shopping experience is mostly direct-to-consumer through their website, which clearly communicates their eco-friendly mission. They are also available through some select retail partners.

Vuori offers a broader shopping experience. In addition to a sleek e-commerce website, Vuori has its own branded retail stores and is widely available at premium department stores like Nordstrom and fitness retailers. This gives customers a valuable opportunity to try on clothing and feel the fabrics in person before buying.

Which One Should You Choose?

The right choice really depends on what kind of shopper you are. Both brands offer excellent products, but their specialties are distinct.

Choose Fair Harbor if:

• Sustainability and environmental impact are your leading priorities when shopping.
• You are primarily looking for swimwear, board shorts, or casual beach attire.
• You enjoy bold, vibrant prints and a classic, coastal style.
• You want high-quality, eco-friendly gear at an accessible, mid-range price.

Choose Vuori if:

• You need versatile, high-performance activewear for workouts, travel, and everyday life.
• You value exceptional comfort and are willing to invest in premium technical fabrics.
• You prefer a minimalist aesthetic with clean lines and neutral, easy-to-wear colors.
• You want durable loungewear and workout gear famous for its buttery-soft feel.

Frequently Asked Questions

Is Fair Harbor or Vuori cheaper?

Fair Harbor is noticeably cheaper. Its core products, like swim trunks, typically range from $50-$80, whereas Vuori's key items, like their Performance Joggers, range from $90-$120. Fair Harbor provides a more budget-friendly option for eco-conscious shoppers.

Which brand is more sustainable?

While both brands make sustainability a priority, it is the core mission of Fair Harbor. The company was founded with the explicit goal of transforming recycled ocean plastic into clothing, making them the leader in this specific area.

Are Fair Harbor shorts good for running?

Fair Harbor shorts are designed for swimming and casual wear. They are quick-drying and comfortable but lack the specific technical features of dedicated running shorts. For running and high-intensity training, Vuori's performance shorts are a much better option.

Does Vuori clothing run small?

Vuori clothing generally fits true to size. Its fit is designed to be athletic - offering support and contouring - but it is not overly compressive. It’s best to consult their size chart, but most customers can comfortably order their usual size.

Can you swim in Vuori shorts?

Some all-purpose shorts from Vuori, like their Cruise Boardshort, are designed for the water. However, their flagship products like the Performance Jogger and Kore Short are not intended for swimming. Fair Harbor specializes entirely in swimwear.

What is Vuori's and Fair Harbor's most popular product?

Vuori's most popular product is arguably their Men's and Women's Performance Jogger, famous for its incredible comfort and versatility. For Fair Harbor, the Anchor swim trunk with its innovative built-in compression liner is their icon.

Do Fair Harbor or Vuori have physical stores?

Vuori has several of its own retail stores across the U.S. and is also sold in major retailers like Nordstrom and REI. Fair Harbor operates primarily online, though they have their own brand stores and are stocked in some independent boutiques.