Fabletics vs. Vuori: Which brand should you buy? [2026]

Fabletics is a subscription-based activewear brand known for its affordable prices, trendy designs, and inclusive sizing, making fashion-forward fitness accessible. In contrast, Vuori is a premium lifestyle brand focused on high-quality materials, sustainable practices, and a minimalist style, positioning its versatile clothing at a higher price point.

Let's compare everything you need to know to choose the right activewear for your lifestyle and budget.

Fabletics: The Trendy, Subscription-Based Activewear Brand

Co-founded by Kate Hudson, Fabletics gained popularity through its VIP membership model that delivers stylish and affordable activewear to the masses. The brand targets consumers who want performance gear that doubles as athleisure, offering vibrant prints and modern designs without a hefty price tag. Fabletics makes it easy to build a versatile workout wardrobe, especially for shoppers who enjoy new monthly releases and exclusive discounts.

• Product mix: A wide array of leggings, sports bras, tops, jackets, and accessories for women, men, and kids. Fabletics is known for its proprietary fabrics like the compressive SculptKnit and versatile PowerForm.
• Price point: Very accessible, especially with a VIP membership. Leggings are often around $30-$50 for members, with sports bras priced at $20-$40. Frequent sales and bundle deals provide additional savings.
• Quality: The quality is solid for the price, utilizing comfortable synthetic blends with good stretch. While great for regular workouts and daily wear, some styles may show wear faster than premium alternatives after repeated, intense use.
• Style & Aesthetic: Bold, trendy, and youthful. Expect vibrant prints, bright color-blocking, and designs that follow a fashion-first approach to activewear.
• Sizing/Fit: Highly inclusive, with sizes typically ranging from XXS to 4X. The fit is generally true to size but can sometimes vary by fabric and style.
• Shopping model: Primarily a subscription service. VIP members get significant discounts and "credits" each month, but you can also purchase items at full price without a membership.

Fabletics is ideal for shoppers looking for affordable, on-trend activewear and who enjoy the convenience and savings of a monthly subscription model.

Shop Fabletics: fabletics.com

Vuori: The Premium, Minimalist Lifestyle Brand

Born from the active culture of coastal California, Vuori creates premium performance apparel that seamlessly transitions from workouts to everyday life. The brand is built on a "new perspective on performance," focusing on superior comfort, durable technical fabrics, and a clean, minimalist aesthetic. Vuori appeals to customers who are willing to invest in high-quality, long-lasting pieces and prioritize sustainability and ethical production.

• Product mix: A curated selection of leggings, joggers, shorts, tops, and outerwear. Vuori is especially famous for its buttery-soft DreamKnit™ fabric used in its popular joggers.
• Price point: Premium, reflecting the higher-quality materials and construction. Leggings range from $90-$120, tops are typically $60-$80, and joggers can be around $98.
• Quality: Exceptional. Vuori uses high-performance technical fabrics, many derived from recycled materials, that are known for durability, moisture-wicking and anti-odor properties, and maintaining their shape and feel over time.
• Style & Aesthetic: Understated, sleek, and timeless. The color palette centers on neutral and earth tones, creating versatile pieces that are easy to style.
• Sizing/Fit: Sizing is consistent and typically runs from XS to XL. Most items offer an athletic but comfortable tailored fit that is highly praised for being flattering without feeling restrictive.
• Sustainability: This is a core part of the brand. Vuori is a certified B Corp and focuses on using recycled fabrics, offsetting its carbon footprint, and ensuring ethical manufacturing practices.

Vuori is the choice for those who value long-lasting quality, refined style, and environmental responsibility in their activewear.

Shop Vuori: vuoriclothing.com

Fabletics vs. Vuori Comparison

Price Comparison

The price gap is the most significant difference between the two brands. With its VIP membership, Fabletics can offer entire 2-piece outfits for under $60. This model is designed for volume, encouraging regular purchases. It’s an unbeatable value if you want to frequently update your workout collection with new styles without overspending.

Vuori operates on a different model. A single pair of their best-selling Performance Joggers costs nearly $100. The cost reflects a commitment to premium, sustainable fabrics and manufacturing processes built for longevity. It is an investment in a few key pieces rather than a large, rotating wardrobe.

Quality & Materials

Fabletics offers impressive fabric technologies for its price point, with options ranging from high compression for intense workouts to softer materials for yoga and lounging. They are durable enough for routine fitness activities but might not hold up to the same rigorous, long-term wear as a premium brand.

Vuori’s reputation is built on its materials. Fabrics like the DreamKnit™️ feel exceptionally soft yet are resilient, moisture-wicking, and retain their shape perfectly through years of washes and wears. Their use of recycled and performance materials puts them in a higher tier of quality and durability suitable for serious athletes and everyday comfort-seekers alike.

Style & Aesthetic

If you see workouts as an opportunity to rock the latest trends, Fabletics is for you. The brand constantly releases new collections with bold prints, cutouts, bright colors, and fashionable silhouettes. It’s vibrant, fun, and expressive, designed to stand out in the gym or on the street.

Vuori embodies the effortlessly cool California aesthetic. Its designs are minimal, clean, and focus on classic silhouettes in a muted, easy-to-wear color palette. The style is less about making a statement and more about refined comfort and versatility, allowing pieces to be worn for a run, a coffee date, or travel without looking out of place.

Fit & Sizing

Fabletics champions inclusivity with one of the most extensive size ranges in the activewear market, offering most women’s items from XXS to 4X. This commitment ensures a greater variety of body types can find a comfortable and flattering fit.

Vuori offers a more standard size range of XS-XL. However, their fit is known for its incredible consistency and thoughtfully engineered designs that flatter an athletic build. While less inclusive in its extended sizing, customers report that their true size almost always fits perfectly.

Sustainability & Ethics

Vuori is the clear leader in this category. As a certified B Corp, the brand is legally required to balance profit with purpose, evident in its use of recycled materials, carbon neutrality efforts, and transparency in its supply chain. Consumers who prioritize eco-conscious and ethical shopping will find Vuori’s values align with theirs.

Fabletics is more aligned with a fast-fashion model, focusing on volume and trend cycles. While the company has made strides in incorporating sustainable practices, it is not a central tenet of its brand identity like it is for Vuori.

Which One Should You Choose?

Both brands offer excellent products, but they cater to very different priorities and shoppers.

Choose Fabletics if:

• You have a specific budget and love maximizing value with sales and deals.
• You want to wear trendy, colorful, and eye-catching activewear.
• You enjoy the subscription model that delivers fresh styles to your door.
• Inclusive sizing is a top priority for you.

Choose Vuori if:

• You're willing to invest more in fewer, high-quality pieces that will last for years.
• You prefer a minimalist, understated style in neutral tones.
• Sustainability and ethical manufacturing are important factors in your purchasing decisions.
• You need versatile clothes that are equally perfect for intense workouts, lounging, and travel.

Frequently Asked Questions

Is Fabletics or Vuori cheaper?

Fabletics is significantly cheaper, hands down. Its VIP subscription model allows members to purchase outfits at a fraction of the cost you would pay for individual items at Vuori.

Which quality is better, Fabletics or Vuori?

Vuori has superior quality due to its focus on premium technical fabrics, sustainable materials, and construction designed for long-term durability and performance. Fabletics offers good quality for its price, but Vuori is in a higher tier.

Can you shop at Fabletics without a membership?

Yes, you can purchase Fabletics items without a VIP membership, but you will pay a higher, standard retail price. The membership model is designed to offer the best value.

Which brand is more sustainable?

Vuori is the more sustainable brand. It is a certified B Corporation and heavily focuses on using recycled materials, ethical production, and reducing its environmental impact.

Do Fabletics leggings stay up?

Generally, yes. Fabletics offers different levels of compression in their leggings, and their signature PowerHold and SculptKnit fabrics are designed to stay in place during high-impact workouts.

Is Vuori worth the higher price?

For most customers, yes. If you value exceptional comfort, durability, and a versatile style that you can wear for almost any activity, the investment in a Vuori piece often pays off in long-term satisfaction and use.

Which brand has better sizing?

Fabletics offers a more inclusive size range (XXS-4X), making it accessible to more body types. Vuori offers a more standard range (XS-XL) but is known for its highly consistent and flattering athletic fit.

What is Vuori best known for?

Vuori is most famous for its men's and women's Performance Joggers, made from their incredibly soft and stretchy DreamKnit™ fabric, which perfectly blends comfort and style.