Yes, Sephora has major sales every Black Friday. The event typically features some of the best beauty deals of the year, with discounts up to 50% off on select items from top brands, plus special offers sitewide.
The sale usually starts online late Thanksgiving Day or early on Black Friday and runs through the weekend into Cyber Monday. The best way to get first dibs is by joining the free Beauty Insider loyalty program, which often grants early access to the deals. Shop now at sephora.com.
This is Sephora's biggest sale of the year. You can expect discounts up to 50% off select products, with many brands offering deals around 20-30% off. High-demand brands like Fenty Beauty, Drunk Elephant, and Urban Decay are often included, along with value-packed holiday gift sets.
Sephora’s loyalty program, Beauty Insider, is key. Members in the VIB and Rouge tiers often get to shop the Black Friday deals a day or two before the general public. This is a huge advantage as the most popular items can sell out quickly.
The savings continue through the weekend into Cyber Monday. This online-only event often features similar discounts to Black Friday but may include different products or new daily drops. It's always worth checking back to see what's new.
Even outside of major sale events, you can find deals in Sephora's dedicated "Sale" section on their website. This is where you'll find year-round clearance items, limited-time offers, and past-season products at a discount.
If you're new to Sephora, signing up for the Beauty Insider program might snag you a welcome discount code. Throughout the year, Sephora releases promo codes for things like 15-20% off your purchase or free gifts with a minimum spend.
Black Friday is the perfect time to grab holiday gift sets, which offer fantastic value. Sephora also frequently runs "Gift with Purchase" (GWP) promotions, where you can get free deluxe samples or even full-sized products with a certain order amount.
The main hub for all Black Friday activity is the website. Look for a large banner on the homepage announcing the sale. For year-round deals, go directly to the sale section at sephora.com/shop/sale.
Downloading the Sephora app is a great move. You'll get push notifications right when the sale starts, and there are sometimes app-exclusive deals that you won't find on the website. This gives you a fast and convenient way to shop from anywhere.
Signing up for emails is essential. Subscribers are usually the first to know about the official start dates, and they often receive exclusive promo codes and sneak peeks directly in their inbox. This is also how you will be notified about early access if you are a Beauty Insider member.
Follow Sephora on Instagram, TikTok, and Facebook (@sephora). They use these channels to announce sale launches, feature must-have deals in their stories, and sometimes drop social-media-exclusive promo codes. Turn on your notifications so you don't miss an update!
The Sephora Beauty Insider program is free to join and is your ticket to early access, exclusive discounts, and point redemption. Before the Black Friday sale, check your points balance to see if you can cash them in for an additional discount or free product on top of sale prices.
Before checking out, it's smart to check cashback sites like Rakuten or TopCashback, which can give you a percentage of your purchase back. Browser extensions like Honey can also help by automatically searching for and applying the best promo codes for your order.
Don't wait until Black Friday to sign up. Do it now to ensure you get emails about early access. Higher tiers (VIB and Rouge) get even better perks, so it pays to be a member well ahead of the holiday season.
The best deals sell out fast. Browse the site before the sale begins and add your must-have items to your "Loves" list. Once the sale goes live, you can move everything from your list to your cart and check out quickly before anything sells out.
Black Friday is the best time to buy products that rarely go on sale. Think luxury skincare, high-tech beauty tools, and expensive foundations. This is also the best time to stock up on your everyday essentials while they're discounted.
Look for opportunities to stack a promo code on top of sale prices. While not always possible, sometimes Sephora's general promo codes for free samples or a dollar-off threshold will work on sale items. Always try at checkout!
With smart planning, Sephora's Black Friday sale is an amazing opportunity to stock up on your beauty favorites and get your holiday shopping done at a discount. By joining the Beauty Insider program and marking your calendar, you'll be ready to snag the best deals as soon as they drop.
