While Sephora is famous for its massive sale events, January isn't typically prime time for a major, storewide sale. However, that doesn't mean you can't find great deals. In January, Sephora focuses on smaller promotions and clearing out leftover holiday inventory, so you can still find specific products and gift sets on sale.
Your best bet for saving money this month is to keep a close eye on their website's "Sale" section and watch for email-exclusive offers. Think of January as a treasure hunt for beauty deals rather than a sitewide savings event. Shop now at sephora.com
While you won't find the famous VIB Sale in January, you can still find several types of discounts if you know what to look for.
This is where you'll find the best deals in January. Sephora marks down holiday-themed gift sets and exclusive holiday products. Discounts often range from 20% to 50% off as they clear out seasonal stock, making it a great time to grab value sets you missed before the new year.
Sephora's website has a dedicated "Sale" section that's active year-round. In January, this section is a great place to check for deals on discontinued items, overstock products, and items from previous seasons. Discounts typically range from 10-50% off.
Throughout the month, Sephora often promotes smaller, limited-time deals. These can include:
These smaller promos are usually announced via email or on the mobile app.
If you're new to Sephora or haven't joined their loyalty program yet, you can often get 10% off your first online purchase when you sign up for the Beauty Insider program emails. This offer is available year-round, including in January.
Here’s exactly where to look to make sure you don't miss any post-holiday deals.
This is your number one destination for January deals. It’s always active and constantly updated with new markdowns. Bookmark the page and check it regularly for the best selection, as popular items sell out quickly. You can find it directly at sephora.com/shop/sale.
Signing up for emails is the best way to get notified about flash sales, special offers, and bonus point events. Subscribers often get first dibs on promotions. You can sign up by joining the free Beauty Insider Program at sephora.com/beauty-insider.
Download the Sephora app and enable push notifications. Sephora sometimes releases app-exclusive offers and flash sales, and notifications ensure you find out about them before they're gone.
Follow Sephora on Instagram (@sephora), TikTok, and Facebook. They sometimes announce surprise deals or limited-time promotions on their social feeds, giving their followers a heads-up.
To get the most out of Sephora's quieter sales month, follow these tips.
The best value is almost always in the discounted holiday sets. They offer multiple products at a price that’s often less than buying just one or two items individually, and the extra post-holiday discount makes them a steal.
Don't forget to use tools like Rakuten, Honey, or Capital One Shopping. These browser extensions can find promo codes automatically or give you cash back on your purchase, adding another layer of savings to your order.
If you have Beauty Insider points saved up, you can redeem them for discounts (like $10 off for 500 points) at checkout. Combine this with a discounted sale item for an even better deal.
Keep a few key things in mind to be a smarter shopper.
Although January isn't the month for a huge Sephora sale, smart shoppers can still score amazing deals by focusing on holiday clearance and keeping a sharp eye on the official sale section. Happy shopping!
