Yes, Selfridges has sales, and they are some of the most anticipated shopping events of the year. While they don't offer discounts year-round, you can find significant savings during their major annual events like the Summer Sale, Winter Sale, and Black Friday promotions. These sales offer the perfect chance to score deals on designer fashion, luxury accessories, and premium beauty products.
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Selfridges is known for its major seasonal sales. The Summer Sale (happening late June to early July) and the Winter Sale (running December to January) are the main events. During these periods, you can often find discounts ranging from 20% to 50% off select items across fashion, beauty, and homeware. They also participate heavily in Black Friday and Cyber Monday in late November, offering similar markdowns.
Keep an eye out for mid-season and end-of-season sales. These pop up as seasons change and are a great opportunity to find past-season stock for a steal. Markdowns can reach up to 70% off on designer clothing, shoes, and accessories.
If you're new to shopping at Selfridges online, signing up for their email newsletter can often get you a welcome discount. This typically includes a code for 10-15% off your first purchase, giving you an immediate way to save.
Members of the Selfridges Rewards program get some of the best benefits, including early access to sales. This 24-48 hour head start allows members to shop the best items and sizes before they're available to the general public. Members also earn points on purchases and receive birthday rewards.
Especially common in the beauty and fragrance departments, Selfridges frequently runs Gift With Purchase (GWP) promotions. During these offers, you can receive a free gift (often a deluxe sample set) when you spend a certain amount on a specific brand.
The most direct way to find deals is by visiting the dedicated Sale section on their website. It's updated regularly with new markdowns and is the central hub for all discounted items during major sale events. Bookmark this page and check it often.
Subscribing to the email newsletter is essential for any serious shopper. You'll be the first to know about upcoming sales, receive exclusive promo codes, and get alerts for VIP early access. It’s the easiest way to make sure you never miss a promotion.
For shoppers on the go, the Selfridges app is a must-have. You can get push notifications for flash sales and gain app-exclusive access to discounts. Be sure to enable notifications so you hear about limited-time deals right away.
Selfridges announces its major sales and collaborations across its social media channels. Following them on platforms like Instagram is a great way to stay in the loop and see highlighted sale items as soon as they drop.
The deepest discounts are almost always found during the big annual sales. Plan to shop during the Winter Sale (starting in December), the Summer Sale (late June), and Black Friday (late November) a few days after Thanksgiving for the best selection and prices.
The best stuff sells out fast. Joining the free Selfridges Rewards program to get early access can make the difference between snagging that designer bag at 50% off or missing it completely. Signing up is simple and gives you a critical head start.
If you can plan ahead, buying off-season is a classic money-saving trick. Look for deals on winter coats during the spring clearance and summer dresses as fall approaches. The discounts are often steeper as the store makes room for new inventory.
There are a few important details to remember when shopping the sales to avoid any surprises:
While Selfridges sales aren't a constant event, they provide fantastic opportunities to purchase luxury goods at a significant discount. By joining the rewards program and keeping an eye on their website and newsletter, you can prepare to shop smart and get the best deals as soon as they become available.
