Yes, Athleta has regular sales and promotions throughout the year, so finding a deal on their popular activewear is very common. You can consistently find discounts in the dedicated "Sale" section of their website, with major savings events happening around holidays like Black Friday, end-of-season clearances, and their semi-annual Friends & Family sale.
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Athleta hosts several major sales events each year where you'll find some of the deepest discounts, often up to 50-70% off.
Like most retailers, Athleta participates in major holiday shopping events. These sales often feature sitewide discounts rather than just markdowns on select items.
You don't have to wait for a major event to find a deal at Athleta. Their website has a year-round sale section where you can always find markdowns.
If you're new to Athleta, you can get an immediate discount. Signing up for their email newsletter typically gets you a welcome code for 15-20% off your first full-priced purchase.
Joining the free Athleta Rewards program is a must for frequent shoppers. Members earn points on every purchase which can be redeemed for discounts. You also get special perks like early access to sales, exclusive member offers, and birthday bonuses.
Athleta offers a few other ways to save money:
Your first stop should always be the official Athleta website. Head directly to their Sale & Clearance section to see everything that's currently marked down. Also, look for promotional banners on the homepage advertising the latest sitewide sales.
Subscribing to Athleta's emails is one of the best ways to stay informed. You'll get the first-time shopper discount, plus you'll be notified directly about Friends & Family events, holiday sales, and sometimes get early access before everyone else.
If you're a regular shopper, the Athleta app is worth a download. It sends push notifications for sales and sometimes offers app-exclusive discounts that you won't find on the website.
For deep, steep discounts, watch for Athleta items to appear on flash sale websites like Gilt and Rue La La. Athleta has also partnered with professional sample sale organizers like 260 Sample Sale for limited-time events a few times a year.
Don't forget to check your local Athleta store. They have their own clearance racks with marked-down items, and sometimes stores run unique promotions that aren't advertised online.
The deepest discounts typically happen during the end-of-season clearances in January/February and August/September. Black Friday and Cyber Monday are the best times for a sitewide percentage off, which is useful if the item you want isn't in the regular sale section.
Signing up for Athleta Rewards is a no-brainer. Earning points on purchases you're already making adds up, and getting early access to sales means you can shop the best selection before popular sizes sell out.
If you buy a full-priced item and it goes on sale within 14 days, Athleta will issue you a one-time price adjustment for the difference. Hold on to your receipts and keep an eye on the website after you make a purchase.
During promotions, check if you can combine offers. For example, you might be able to use your rewards points on top of an existing sale price to score an even better deal.
Before you shop, keep a few things in mind. Items marked as "Final Sale" cannot be returned or exchanged, so be sure of your sizing. Also, major sales often exclude new arrivals, third-party collaborations, and gift cards, so always read the fine print of the promotion.
