Yes, ASOS has sales constantly. The online fashion giant is known for its frequent promotions, ongoing sale section, and major seasonal events, making it easy to find a deal almost any time you shop. Their biggest discounts happen during end-of-season clearances and major holidays like Black Friday.
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ASOS holds several big sale events each year. The End-of-Season sales in winter (January/February) and summer (June/July) are perfect for clearing out inventory, with discounts often starting at 30-50% off. The biggest event is their Black Friday and Cyber Monday sale in late November, where you can often find discounts of up to 50% or more across the entire site.
You don't have to wait for a major event to save money. The "Sale" section on the ASOS website is packed with thousands of discounted items year-round, with price drops anywhere from 10% to 70% off. For even deeper discounts, check out the "Clearance" and "Last Chance" pages for final-stock items. ASOS also runs flash sales for 24-48 hours, which they announce through email and social media.
If you're new to ASOS, you can often get a 10-15% off discount code for your first purchase just by signing up for their email newsletter. Students get an even better deal, with a consistent 10-20% off available through verification services like UNiDAYS.
For frequent shoppers, ASOS Premier Delivery is a subscription service that offers unlimited free next-day delivery for an annual fee. More importantly for bargain hunters, subscribers often get exclusive early access to major sales events, letting them shop before the best items sell out.
The first and best place to look is the official website. The "Sale" tab is always active and easy to find in the main navigation menu. Download the ASOS app for app-only deals, early sale access, and push notifications so you never miss a flash sale. You can check out the main sale section at asos.com/us/sale/ (for the US site).
Signing up for the ASOS email newsletter is a must for staying on top of sales. You’ll get alerts for upcoming promotions, exclusive promo codes directly in your inbox, and reminders when major events like Black Friday are about to go live.
Follow ASOS on platforms like Instagram (@asos) and TikTok. They regularly announce flash sales, promotions, and special discount codes to their followers that you might not see anywhere else.
Browser extensions like Honey or RetailMeNot can automatically find and apply coupon codes at checkout. While less common, ASOS may occasionally partner with sample sale sites like Gilt for special, limited-time events.
For the absolute best deals, plan your shopping around the huge sales. The End-of-Season and Black Friday events offer the steepest discounts on the widest range of products. Be ready to shop early, as popular sizes sell out quickly.
Before you check out, always do a quick search for an ASOS promo code. Beyond any sitewide sale, you might find an extra code for an additional percentage off your purchase. Tools like the Honey browser extension can check for these automatically.
If you have access to a student ID, the 10-20% off you can get through UNiDAYS is one of the most reliable and consistent discounts ASOS offers. It often works on top of sale items, providing an extra layer of savings.
The ASOS app is a powerful tool for savings. App users are often the first to know about sales and frequently get early access hours before the general public. Turn on notifications so you're alerted as soon as a sale begins.
With so many sales running throughout the year, there's rarely a reason to pay full price at ASOS. By keeping an eye on their website, signing up for their newsletter, and timing your purchases around major events, you can almost always find a great deal on the latest styles.
