If you love makeup that’s equal parts glamorous and fun, you're probably already a huge fan of Too Faced. From its iconic Better Than Sex Mascara to its sweetly-scented eyeshadow palettes, the brand has perfected the art of high-performance products that don’t take themselves too seriously.
For those who adore their playful packaging, vibrant pigments, and unapologetic glam, we’ve rounded up a list of similar brands that deliver that same head-turning magic. Whether you’re looking for budget-friendly alternatives or a different take on bold beauty, here are 17 brands like Too Faced worth adding to your makeup bag.
Benefit is the quirky, retro-cool cousin to Too Faced's girly glam. Known for its witty product names and problem-solving makeup, Benefit delivers on fun and performance. While Too Faced is all about high-impact eyes and glitter, Benefit excels at creating sculpted brows, flushed cheeks with its legendary tints, and luminous-looking skin.
With products generally priced between $12 and $50, it sits in a similar mid-range sweet spot. It's the perfect brand if you love Too Faced’s playful heart but want to focus on creating a flawless, bubbly base to build your glam look upon. Think of them as the go-to for brows, blush, and a bit of cheekiness.
Shop now at benefitcosmetics.com
If you're drawn to the bold glamour of Too Faced but crave a more high-fashion, sophisticated edge, NARS is your brand. NARS trades playful packaging for sleek, modern minimalism, but the commitment to rich, vibrant color is exactly the same. They are legendary for their audacious pigments, especially in their iconic blushes and long-lasting foundations.
Products usually run from $20 to $50, positioning NARS as a slightly more upscale option. It’s for the glam lover who wants that same powerful color payoff but in a package that feels decidedly more adult and artist-driven.
Shop now at narscosmetics.com
Urban Decay shares Too Faced's love for revolutionary eyeshadow palettes and a cruelty-free ethos, but delivers it with a rebellious, rock-and-roll vibe. While Too Faced is sweet and flirty, Urban Decay is edgy and daring. Their Naked palettes are just as iconic as the Chocolate Bar series, offering incredible pigment and blendability for endless smoky, sultry, and colorful looks.
Expect to find products from $20 to $60. If you love the innovative formulas and bold creativity of Too Faced but your personal style leans more towards punk than princess, Urban Decay is the perfect fit.
Shop now at urbandecay.com
Anastasia Beverly Hills (ABH) is synonymous with polished, professional-grade glamour. Originally famed for its unparalleled brow products, the brand has since become a powerhouse for vibrant eye palettes and flawless contouring kits. Like Too Faced, ABH caters to makeup enthusiasts who love a full-glam, statement look.
However, ABH has a more refined, 'Instagram MUA' aesthetic compared to Too Faced's playful approach. With prices typically from $20 to $60, it's the brand you turn to when you want your brows perfectly arched and your eyeshadow expertly blended for a photo-ready finish.
Shop now at anastasiabeverlyhills.com
For ultimate, unapologetic glamour, look no further than Huda Beauty. Born from an online community of makeup lovers, the brand understands drama. Think highly pigmented, buttery eyeshadows with mesmerizing shimmers, full-coverage foundations, and bold matte lipsticks. It takes the glam factor that Too Faced is known for and turns it up to a hundred.
Priced between $15 and $65, Huda Beauty offers a luxurious and transformative makeup experience. If your goal is a show-stopping, flawless look that oozes confidence, Huda provides the tools to get you there.
Shop now at hudabeauty.com
Morphe is made for the creative makeup lover who wants endless options without breaking the bank. Famous for its massive eyeshadow palettes packed with every color you can imagine, Morphe champions bold artistry and self-expression. Their price point, largely between $10 and $40, is significantly more accessible than Too Faced.
While Morphe doesn't have the same whimsical packaging, it delivers a similar sense of fun through sheer variety and collaboration with top beauty influencers. It’s perfect for artists on a budget who want to experiment with vibrant, glamorous looks.
Shop now at morphe.com
If pigment is your passion, you need to know about Juvia’s Place. This brand is celebrated for creating some of the most incredibly vibrant and saturated eyeshadows on the market, all inspired by the rich culture and artistry of Africa. Their palettes are a feast for the eyes, both in the pan and on the skin.
Priced accessibly from $12 to $30, Juvia's Place offers high-impact glamour that really stands out. Like Too Faced, they deliver bold results that make a statement, but with a unique focus on intensely colorful, artistic looks that pop on all skin tones.
Shop now at juviasplace.com
Pat McGrath Labs is what happens when you take glamorous makeup to its most luxurious, high-fashion extreme. Created by the legendary makeup artist Pat McGrath, this brand offers couture-quality formulas and breathtaking special effects. Think multi-dimensional eyeshadows, divine glosses, and packaging that feels like a work of art.
This is a splurge, with products starting at $25 and going well into the triple digits. While Too Faced provides accessible glam, PMG offers an opulent, runway-inspired experience for when you want to feel truly indulgent.
Shop now at patmcgrath.com
ColourPop captures the fun, trend-driven spirit of Too Faced but makes it unbelievably affordable. Known for its constant stream of new collections, fun collaborations, and super-pigmented formulas, ColourPop allows you to experiment with every color and texture imaginable without a major investment. Products are typically priced from just $5 to $20.
Like Too Faced, their packaging is playful and their themes are creative. If you want to keep up with the latest makeup trends and build a massive collection of high-impact, glamorous products on a budget, ColourPop is your go-to.
Shop now at colourpop.com
KVD Beauty is the destination for high-performance, vegan makeup with a gothic romance aesthetic. It shares Too Faced's mission of creating powerfully pigmented, long-lasting products, but its soul is darker and edgier. Think intensely black tattoo liners that don't budge and deeply saturated liquid lipsticks.
With prices in the $15-$50 range, KVD Beauty is the perfect choice for the glamorous person whose style leans more towards dramatic and defiant than sweet and playful.
Shop now at kvdbeauty.com
Fenty Beauty changed the game with its groundbreaking focus on inclusivity, but it also delivers some seriously glamorous makeup. From its stunning Killawatt highlighters that give an otherworldly glow to its vibrant lip paints, Fenty is about making everyone feel beautiful and seen.
Compared to Too Faced’s whimsical vibe, Fenty is modern, sleek, and trendy, with prices ranging from $18 to $54. It’s for the makeup lover who wants high-performance, universally flattering products that feel cool, current, and luxurious.
Shop now at fentybeauty.com
Beauty Bakerie doubles down on the playful, food-themed concept that Too Faced is famous for. With adorable, dessert-inspired packaging and product names, this brand is all about making makeup irresistibly sweet and fun. But don't let the cuteness fool you - their formulas are waterproof, smudge-proof, and designed to last all day.
Priced affordably from $10 to $30, this brand offers rich pigments and an inclusive shade range. If you adore Too Faced for its themes and scents, you’ll love Beauty Bakerie's delicious commitment to glamour.
Shop now at beautybakerie.com
If you consider a full, glossy pout an essential part of any glam look, Buxom is your brand. As the name suggests, Buxom is all about big, bold, and sexy beauty, with a special focus on their famous plumping lip glosses and lipsticks. Their vibe is flirtatious and unapologetically extra.
Their lip products, which are the main event, hover around $20 to $30. Buxom delivers the same kind of fun, flirty energy as Too Faced but channels it directly into creating the most luscious, noticeable lips possible.
Shop now at buxomcosmetics.com
For a different take on glam, Milk Makeup offers innovative, easy-to-use products that focus on creating fresh, glowing skin. Their stick formulas are legendary for their swipe-and-go application, making 'cool-girl' glam accessible to everyone. Their whole thing is low-effort, high-impact beauty.
Products run from $15 to $40. While it's more minimalist than Too Faced's full-beat artistry, Milk Makeup is perfect for Too Faced lovers on days they want to look dewy, radiant, and effortlessly stylish without compromising on fun, effective formulas.
Shop now at milkmakeup.com
Hollywood Flawless is all about bringing red-carpet glamour to your daily routine. The brand specializes in high-impact products designed to make you look photo-ready at all times. Think dramatic finishes, intense pigments, and formulas perfect for special events or any time you want to be the center of attention.
Their products are priced around $20 to $50, putting them in the same mid-range category as Too Faced. This brand is for anyone who loves the full-on, unabashedly glamorous side of Too Faced and wants to wear that confidence every day.
Shop now at hollywoodflawless.com
Kosas delivers glamour through a clean beauty lens. This brand formulates its makeup with skin-loving ingredients, creating products that are as good for your skin as they look. Their aesthetic is effortlessly chic - think juicy tinted lip oils, dewy highlighters, and comfortable foundations that feel weightless.
With prices from $20 to $50, Kosas offers a more understated and refined approach to looking polished. It's the ideal choice for Too Faced fans who are focusing more on skin health but still want beautiful, effective makeup that makes them feel put-together.
Shop now at kosas.com
Born from a collaboration between UK influencer Patricia Bright and retailer Beauty Bay, these collections are designed for the modern glam lover. The palettes are packed with on-trend, intensely pigmented shades that strike the perfect balance between wearable neutrals and bold pops of color, all at affordable prices of $15-$30.
The vibe is energetic, unapologetic, and fiercely fun, sharing a similar youthful spirit with Too Faced. If you love discovering trend-forward color stories and want versatile palettes to create both workday and weekend glam, this is a must-try.
Shop now at beautybay.com
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