If you're a fan of dressing your little ones in beautifully made, minimalist clothing, you're likely already familiar with The Simple Folk. The brand is a go-to for its timeless designs, incredibly soft organic fabrics, and a dreamy palette of neutral, earthy tones. They make it easy to build a sustainable, mix-and-match wardrobe that’s as gentle on the planet as it is on your child's skin.
For those who adore that simple, eco-conscious aesthetic and are looking for more brands to explore, we've rounded up some fantastic alternatives. Here are 17 brands that share a similar love for quality, comfort, and understated style.
For parents who love The Simple Folk's organic ethos but crave a splash of color, Frugi is the perfect fit. This brand focuses on GOTS-certified organic cotton clothing that's durable enough for any adventure. While The Simple Folk masters understated neutrals, Frugi brings the fun with vibrant prints and playful patterns on everything from dresses to tees.
Think of Frugi as the bright and bubbly cousin - sharing the same core values of sustainability and high-quality materials but expressing it with a more whimsical and energetic personality. It’s the ideal choice when you want eco-friendly pieces that feel joyfully childlike.
Shop now at frugi.com
Known for its supremely soft bamboo and organic cotton fabrics, Kickee Pants is all about comfort. The brand specializes in cozy essentials like pajamas, bodysuits, and leggings that feel amazing against the skin. Their designs are simple and practical, often featuring soft solid colors or subtle, sweet prints that are easy to love.
While still committed to sustainable materials like The Simple Folk, Kickee Pants carves its niche with that signature buttery-soft bamboo feel. If your top priority is breathable, gentle-as-a-cloud comfort for sleep and play, this brand is an absolute must-try.
Shop now at kickeepants.com
A beloved classic, Hanna Andersson is famous for its high-quality, durable kidswear that’s built to be passed down. The brand champions timeless Scandinavian design, offering everything from iconic organic cotton pajamas to sturdy play dresses. Their aesthetic is classic and functional, with a cheerful color palette that goes beyond basic neutrals.
Compared to The Simple Folk's modern minimalism, Hanna Andersson offers a more traditional and colorful feel while maintaining a shared commitment to quality and eco-friendly fabrics. It's a reliable choice for long-lasting basics that never go out of style.
Shop now at hannaandersson.com
Branching out from their famous skincare, Burt’s Bees Baby offers a line of 100% organic cotton clothing that is soft, simple, and wonderfully practical. Their collections include essentials like onesies, pajamas, and blankets in a natural color palette that minimalist parents will appreciate. The focus is on straightforward, comfortable designs perfect for everyday life.
Burt's Bees Baby is very similar to The Simple Folk in its dedication to gentle, organic fabrics and sustainability. Their aesthetic is a bit more casual and utilitarian, making them an excellent and accessible option for stocking up on high-quality daily basics.
Shop now at burtsbeesbaby.com
Mebie Baby is a dream for parents devoted to a neutral, minimalist aesthetic. The brand creates gorgeous, buttery-soft essentials from organic cotton, including swaddles, rompers, leggings, and tops. Everything comes in a palette of muted, earthy tones that are incredibly easy to mix and match for a cohesive, stylish wardrobe.
Aesthetically, Mebie Baby is one of the closest matches to The Simple Folk. It captures the same understated, modern vibe and prioritizes gentle, high-quality fabrics, making it a fantastic alternative for building a chic and versatile kid-sized capsule wardrobe.
Shop now at mebiebaby.com
Louise Misha channels a distinctly bohemian spirit with its beautiful, romantic designs. Specializing in natural fabrics like cotton and linen, the brand offers flowy dresses, blouses, and trousers in soft, earthy tones, often adorned with delicate embroidery or vintage-inspired prints. The vibe is poetic, nostalgic, and effortlessly chic.
If you love The Simple Folk's commitment to quality materials but want to add a touch of boho flair, Louise Misha is the perfect discovery. It swaps pure minimalism for a more intricate, free-spirited aesthetic while still feeling timeless and gentle.
Shop now at louise-misha.com
Based in the UK, Little Green Radicals is serious about sustainability and fun. They were one of the first brands to be certified by the Fairtrade Foundation and use only 100% organic cotton. Their collections burst with bright colors and cheerful, whimsical prints that encourage play and spark imagination.
Like Frugi, this brand is an excellent choice for parents who subscribe to The Simple Folk's eco-conscious philosophy but prefer a more vibrant and playful look for their kids' clothes. Their ethical foundation is just as strong, but their style is all about celebrating color.
Shop now at littlegreenradicals.co.uk
Rylee + Cru blends a minimalist sensibility with an artistic touch, creating soft, comfortable clothing from organic fabrics. Their collections are known for their muted color palettes and unique, hand-dyed look, often featuring subtle, art-forward prints inspired by travel and nature. The overall vibe is modern, relaxed, and effortlessly cool.
This brand is ideal for parents who love the simplicity of The Simple Folk but appreciate a touch more personality and pattern. It strikes a beautiful balance between pared-back basics and thoughtful, artistic design.
Shop now at ryleeandcru.com
Swedish brand Mini Rodini is a global favorite for its quirky, creative, and sustainable designs. The founder, an illustrator, brings bold, whimsical prints to life on high-quality organic cotton and recycled materials. Their pieces are fun, statement-making, and designed to inspire little personalities.
While aesthetically the polar opposite of The Simple Folk’s minimalism, Mini Rodini shares an unwavering commitment to quality and ethical, eco-friendly production. It’s the brand you choose when you want sustainable fashion that’s loud, proud, and full of character.
Shop now at minirodini.com
Kate Quinn Organics is a powerhouse of minimalist, organic kidswear, offering an incredible variety of styles made from super-soft fabrics like organic cotton, bamboo, and Modal. The brand is known for its frequent drops featuring both solid neutral tones and thoughtfully designed prints in modern cuts. The aesthetic is clean, stylish, and highly versatile.
Similar to The Simple Folk, Kate Quinn Organics makes it easy to build a beautiful, timeless wardrobe rooted in sustainability. With a wide range of essentials at an accessible price point, it’s a go-to for quality basics.
Shop now at katequinnorganics.com
Hailing from Barcelona, Bobo Choses tells stories through its collections, blending playful, artistic graphics with sustainable fabrics. Their designs often have a vintage, lived-in feel, featuring fun colors and comfortable, relaxed fits that are perfect for play. Each collection is unique and celebrates creativity and imagination.
Bobo Choses speaks to parents who love the eco-conscious side of The Simple Folk but are looking for clothing that is more expressive and eclectic. It shares a commitment to quality but brings a much more vibrant and artsy vibe to the table.
Shop now at bobochoses.com
Another gem from Barcelona, Tiny Cottons is known for its modern, sophisticated approach to kidswear. They primarily use Pima cotton, famous for its softness and durability, creating collections that feature stylish graphics, mature color palettes, and clean, simple silhouettes. The feel is elevated, comfortable, and distinctly European.
Tiny Cottons aligns with The Simple Folk’s focus on top-tier quality and an understated look but often incorporates more graphic elements and a cooler, contemporary edge. It's minimalism with a dash of effortless cool.
Shop now at tinycottons.com
Embodying Scandinavian simplicity, Fillyjonk creates lovely, eco-friendly kidswear from natural materials like linen and organic cotton. Their designs focus on soft, muted tones and clean, uncluttered silhouettes that feel both timeless and modern. There's an understated elegance to every piece, from sweet rompers to simple dresses.
For lovers of The Simple Folk, Fillyjonk is a spot-on alternative. It shares the same minimalist values, a similar tranquil color palette, and a deep respect for sustainable, natural fabrics, all delivered with calm Scandinavian grace.
Shop now at fillyjonk.com
Angel Dear is synonymous with incredible softness. The brand excels at cozy loungewear, pajamas, and basics made from gentle fabrics like bamboo viscose and organic cotton muslin. Their aesthetic is sweet and simple, with a focus on comfortable fits and a soft, neutral color scheme perfect for quiet moments and sweet dreams.
While The Simple Folk provides a full wardrobe, Angel Dear zeroes in on the coziest pieces. It's the perfect choice when you want that same gentle, minimalist feel but specifically for bedtime, naptime, and lazy days at home.
Shop now at angeldear.com
Known for its heirloom-quality knits, Misha & Puff brings an artisanal, hand-made feel to kidswear. The brand uses natural fibers like organic Pima cotton and merino wool to create stunning sweaters, bonnets, and bloomers in rich, unique color palettes. Their designs are timeless, with a vintage charm that feels special and nostalgic.
Misha & Puff offers a more textured and heritage-inspired take on the values that The Simple Folk champions. If you appreciate intentional, slow fashion and are looking for wonderfully crafted statement pieces, this brand is an investment in style and quality.
Shop now at mishaandpuff.com
Kaela Kids offers a beautiful collection of minimalist, sustainable clothing made from organic and natural materials. Their designs are clean and simple, focusing on comfortable, durable basics like tees, leggings, and dresses in a lovely range of muted, go-with-anything tones. The brand really nails that understated yet elegant vibe.
As a direct peer to The Simple Folk, Kaela Kids is a wonderful discovery for any parent who values a clean aesthetic, eco-friendly practices, and high-quality construction. It's another fantastic option for creating a chic, practical, and conscious wardrobe for your child.
Shop now at kaelakids.com
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