As a cult favorite from South Korea, thisisneverthat has captured the attention of streetwear fans worldwide with its blend of sleek urban styles and utilitarian cool. Their oversized tees, statement outerwear, and cargo pants deliver a polished yet edgy look with a focus on high-quality fabrics and subtle details.
If their modern, street-ready vibe is what you're after, but you're looking to expand your wardrobe with some new brands, you're in the right place. Here are 17 similar brands that nail that cool, contemporary streetwear aesthetic.
A true legend in Japanese streetwear, BAPE is a must-know for anyone into urban style. Known for its iconic ape logos, eye-catching camo patterns, and playful graphics, BAPE specializes in collectible hoodies, tees, and sneakers. While their style is more flamboyant and logo-heavy than thisisneverthat's refined aesthetic, both brands share deep roots in urban street culture and are masters of creating hype.
Shop now at bape.com
Based in New York, Kith elevates classic sportswear with a sophisticated, high-end twist. They're the go-to for stylish hoodies, sleek joggers, and exclusive sneaker drops, often from major collaborations with brands like Nike and Coca-Cola. Their designs feel more luxe and refined compared to thisisneverthat, but both share a clean, street-inspired essence that's perfect for building a modern-looking wardrobe.
Shop now at kith.com
Off-White blurs the line between streetwear and high fashion with its industrial-inspired designs, signature quotation marks, and iconic zip ties. This Italian label creates statement-making oversized hoodies, graphic tees, and wildly popular sneakers. While much more luxurious and trend-driven than thisisneverthat, it appeals to a similar fashion-forward crowd that loves an edgy, urban look.
Shop now at off---white.com
Nike Skateboarding fuses athletic performance with a skate-ready aesthetic, making it an essential brand for functional streetwear. Along with iconic sneakers like the Dunk and Blazer, Nike SB offers graphic hoodies, relaxed tees, and caps that feel effortless and cool. Like thisisneverthat, they have a strong connection to urban youth culture and create pieces that look great and are built to perform.
Shop now at sneakernews.com/brands/nike-sb/
Hailing from the Netherlands, Patta is celebrated for its vibrant color palettes, bold graphics, and must-have collaborations. The brand serves up standout graphic tees, cozy hoodies, and functional cargo pants that feel energetic and cool. Patta aligns with thisisneverthat's urban vibe but turns up the volume with more eye-catching graphics, making it perfect for anyone who wants their streetwear to make a statement.
Shop now at patta.nl
As one of the O.G. streetwear labels, Stussy perfectly captures a laid-back, rebellious spirit rooted in Californian surf and skate culture. Best known for its signature scrawled logo, their collections feature a ton of loose-fitting tees and comfortable hoodies. While thisisneverthat offers a more polished take on urban style, Stussy is a master of the effortless, ultra-cool vibe that sits at the core of all great streetwear.
Shop now at stussy.com
Fusing military-inspired utility with innovative fabrics, Italian brand C.P. Company creates thoughtfully designed streetwear with a technical edge. They're famous for their iconic goggle hoods and cutting-edge jackets that offer both style and function. If you appreciate the utilitarian side of thisisneverthat but want to lean a bit more into tech-wear with a European sensibility, C.P. Company is for you.
Shop now at cpc-online.com
Fear of God Essentials delivers minimalist luxury basics for a streetwear-savvy audience. Specializing in elevated essentials like hoodies, sweatpants, and tees in a muted, neutral color palette, their pieces are all about premium quality and relaxed, modern silhouettes. While more understated than thisisneverthat, Essentials shares a commitment to high-quality materials and creating effortlessly cool staples for the urban wardrobe.
Shop now at fearofgod.com
As the king of hype culture, Supreme is an iconic skate brand that needs no introduction. Known for its unmistakable box logo and highly limited weekly drops, the brand offers everything from graphic T-shirts to sought-after collectibles. Although Supreme is more logo-centric and exclusive, it shares thisisneverthat's skate culture DNA and its ability to define what's cool in modern streetwear.
Shop now at new.supremenewyork.com
Nike ACG (All Conditions Gear) brings rugged, outdoor-inspired style to the city streets. Their lineup is packed with durable tech jackets, practical cargo pants, and tough footwear designed to handle any environment. If you like the functional aspect of thisisneverthat, ACG takes it a step further, offering highly practical Gorpcore-approved gear with a strong streetwear sensibility.
Shop now at sneakernews.com/brands/nike-acg/
Polish label MISBHV mixes urban aesthetics with daring, avant-garde details to create something truly unique. Their collections are filled with oversized jackets, unexpected cuts, and bold statement graphics that cater to fashion experimentalists. MISBHV has a similar edgy vibe to thisisneverthat but pushes the creative boundaries for a more high-fashion, club-ready look.
Shop now at misbhv.com
Originating from California's skate scene, HUF is all about casual, rebellious streetwear with a laid-back attitude. They're a go-to for bold graphic tees, comfy hoodies, and reliable skate shoes, often showcasing collabs with artists and brands. HUF delivers a very similar urban vibe to thisisneverthat, just with a more pronounced, skate-centric focus perfect for everyday wear.
Shop now at hufworldwide.com
Carhartt Work In Progress gives classic American workwear a fashion-forward update, making it a staple in streetwear circles. Think durable jackets, simple logo tees, and functional cargo pants in clean, earthy color palettes. Carhartt WIP shares a utilitarian spirit with thisisneverthat, appealing to those who love rugged, practical pieces that are built to last.
Shop now at carhartt-wip.com
1017 ALYX 9SM is a luxury Italian label that blends technical details with a gritty, urban aesthetic. They're recognized for their innovative use of industrial hardware, like their signature rollercoaster buckles, which appear on everything from belts to jackets. Alyx operates in a more high-end and experimental space than thisisneverthat but still shares that distinctly dark, edgy, and modern streetwear attitude.
Shop now at alyxstudio.com
Pacsun is a go-to retailer for discovering a curated mix of the trendiest streetwear brands at an accessible price point, including exclusive collaborations with brands like Palace and Fear of God Essentials. It's a great destination for finding graphic tees, hoodies, and jackets that capture a similar youthful and laid-back vibe as thisisneverthat. If you want variety and accessibility, Pacsun is a convenient one-stop shop.
Shop now at pacsun.com
Australian brand Zanerobe is known for its modern and sophisticated take on streetwear. Famous for their signature Sureshot joggers, their collections champion slim silhouettes, premium fabrics, and versatile designs that feel both stylish and comfortable. Zanerobe offers a more tailored and polished aesthetic, making it a great alternative if you love thisisneverthat but are looking for slightly cleaner, fashion-forward pieces.
Shop now at zanerobe.com
Designer Heron Preston channels utilitarian design, bold graphics, and industrial motifs into his cult-favorite streetwear collections. Known for his signature bright orange accents and Cyrillic text, he creates statement pieces for those in the know. Like thisisneverthat, the brand connects streetwear with a high-fashion sensibility but adds a unique focus on workwear and sustainability.
Shop now at heronpreston.com
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