If you're obsessed with fun, innovative Korean skincare, chances are you already have a shelf full of Tonymoly. Known for its playful packaging and creative formulas that make skincare feel less like a chore and more like a treat, it's a go-to for adding a bit of joy to your routine.
But when you're ready to expand your K-beauty horizons, there are plenty of other brands that capture a similar spirit of fun and effectiveness. Whether you're looking for clean ingredients, vibrant makeup, or cutting-edge formulas, here are 19 brands like Tonymoly to check out next.
Innisfree brings the natural wonders of Korea's Jeju Island straight to your skincare routine. Famed for its use of ingredients like green tea and volcanic clusters, this brand offers effective and affordable products in eco-friendly packaging. Prices typically range from $8 to $30. While Innisfree's aesthetic is more minimalist and nature-inspired compared to Tonymoly's outright whimsy, both share that fun, innovative K-beauty core that makes skincare exciting.
Shop now at www.innisfree.com
If Tonymoly is fun, Etude House is its unapologetically adorable cousin. Known for its princess-pink, doll-like packaging, this brand is all about making beauty a playful experience. With most products falling between $10 and $25, Etude House offers a huge range of cute skincare and vibrant makeup, like character-themed sheet masks and colorful lip tints. It's the perfect choice when you want your vanity to look as good as your skin feels.
Shop now at www.etudehouse.com
The Face Shop champions skincare centered around natural ingredients and simplicity. Offering a wide array of products usually priced between $8 and $25, this brand delivers reliable, effective formulas without the fuss. While their aesthetic is more clean and straightforward than Tonymoly's, they share a commitment to Korean skincare innovation. It's ideal for those who love the playful product concepts of K-beauty but prefer a more minimalist look.
Shop now at www.thefaceshop.com
Missha strikes the perfect balance between high-quality formulas and accessible pricing, with products like their famous Time Revolution line ranging from $10 to $40. The brand feels a bit more mature and refined than Tonymoly but doesn't skimp on innovation or chic packaging. If you’re looking for effective skincare that feels a little more grown-up but still retains that trendy K-beauty edge, Missha is a must-try.
Shop now at www.missha.com
Famous for its cult-favorite Clean It Zero cleansing balm, Banila Co has perfected the art of fun and effective skincare. With prices generally between $10 and $30, the brand is known for its vibrant, playful packaging that makes even the most basic steps of a routine feel special. Much like Tonymoly, Banila Co proves that powerful formulas don't have to look boring, blending high performance with eye-catching aesthetics.
Shop now at www.banilaco.com
Skinfood believes that what's good for your body is good for your skin. This food-inspired brand uses nourishing ingredients like rice, black sugar, and avocado to create a feast for your face. Priced from $8 to $25, its products come in charming packaging reflecting their edible origins. If you're drawn to Tonymoly's quirky concepts, you'll love Skinfood's delicious and effective approach to beauty.
Shop now at www.skinfoodworld.com
Laneige takes hydration seriously but makes it look chic and effortless. Famous for their Lip Sleeping Mask and Water Bank line, their products offer a slightly more luxe experience, with prices ranging from $20 to $50. The packaging is sleek and modern, appealing to those who want scientifically-backed formulas that also look great on a bathroom counter. While less quirky than Tonymoly, Laneige delivers innovative, glow-inducing skincare that makes you feel pampered.
Shop now at www.laneige.com
While not a K-beauty brand, London-based Pixi shares Tonymoly's knack for creating fun, effective skincare that shoppers adore. Best known for their iconic Glow Tonic, Pixi's products ($15-$35) are designed to deliver a healthy, radiant look. With its signature mint-green and rose-gold packaging, the brand has a whimsical, enchanting vibe that marries fun aesthetics with skin-loving ingredients like glycolic acid and rose oil.
Shop now at www.pixibeauty.com
Glow Recipe is a fruit-powered skincare brand that is as effective as it is aesthetically pleasing. Their colorful, Instagrammable jars are filled with K-beauty-inspired formulas centered on ingredients like watermelon, avocado, and plum. Prices range from $20 to $50, offering a slightly more high-end feel than Tonymoly. If you love innovative textures and fun ingredient stories with visually stunning packaging, Glow Recipe will be your new obsession.
Shop now at www.glowrecipe.com
Neogen merges advanced biotechnology with natural ingredients to create seriously innovative skincare. Famous for their Bio-Peel Gauze Peeling pads and Real Ferment Micro Essence, this brand delivers professional-level results at home with prices from $10 to $30. Its packaging is clinical yet stylish, appealing to skincare aficionados who love the science behind the fun. It’s perfect for when you want Tonymoly's innovation with a more serious, lab-powered twist.
Shop now at www.neogen.com
If you're ready to level up to luxury, Sulwhasoo offers a holistic skincare experience rooted in traditional Korean herbal medicine. This premium brand uses ingredients like ginseng to create powerful, anti-aging formulas. With a much higher price point ($50-$200+), its elegant packaging and heritage differ from Tonymoly's playful vibe, but both share a deep commitment to the pinnacles of Korean skincare innovation and exceptional ingredients.
Shop now at www.sulwhasoo.com
Dr. Jart+ brilliantly blends dermatological science with playful, creative art. This brand is known for its effective, cutting-edge products like the Cicapair line for soothing redness and its iconic rubber masks. Priced between $12 and $40, Dr. Jart+ offers the best of both worlds: serious skincare results wrapped in bold, modern packaging. It’s for those who appreciate Tonymoly’s fun spirit but crave formulas backed by serious science.
Shop now at www.drjart.com
Operating under the philosophy of "simple but enough," Klairs focuses on creating gentle, effective skincare for sensitive skin types. With most products between $15 and $30, this brand skips harsh ingredients in favor of calming, high-quality formulas. The packaging is clean and minimalist, offering a complete contrast to Tonymoly's whimsy. However, it’s an excellent choice if you love K-beauty innovation but need something simple and soothing for easily irritated skin.
Shop now at www.klairscosmetics.com
Cosrx is a cult-favorite brand loved for its no-frills, ingredient-focused products that truly work. Famous for heroes like the Snail Mucin Power Essence and Acne Pimple Master Patches, their prices range from $10 to $25. While the packaging is straightforward and clinical, the brand’s innovative formulas and effective results have made it a holy grail for skincare enthusiasts. It’s the perfect pick for those who prioritize what’s inside the bottle over playful designs.
Shop now at www.cosrx.com
Benton creates skin-friendly formulas packed with natural ingredients with a focus on restoring skin to its original, healthy condition. Known for using star ingredients like snail mucin and aloe vera, the brand offers products in the $10 to $25 range. The packaging is minimalist and clean, putting the emphasis squarely on the gentle, effective formulations inside. Benton shares Tonymoly’s dedication to K-beauty innovation, but with a more natural and understated approach.
Shop now at bentoncosmetics.com
Peripera is for the makeup lover who wants innovative formulas in vibrant, playful packaging. A sister brand to Clio, it's especially famous for its Ink the Velvet lip tints that deliver incredible color payoff and staying power. With most items between $8 and $20, it's incredibly affordable. Peripera is Tonymoly’s spiritual sibling in the makeup world, bringing a similar sense of fun, color, and trend-setting energy to every product.
Shop now at www.peripera.us
Huxley offers a chic, minimalist take on Korean skincare, sourcing its key ingredient - prickly pear seed oil - from the Sahara desert. This contemporary luxury brand is known for its sophisticated scents and incredibly hydrating formulas, with prices from $30 to $80. While Tonymoly is bright and playful, Huxley is elegant and refined. Both, however, focus on harnessing unique, powerful natural ingredients for amazing skincare results.
Shop now at huxley.co.kr
Wishtrend is less a single brand and more of a beauty curator, but its house brand, By Wishtrend, delivers potent, science-backed skincare. They create results-driven products often focused on powerful actives like Vitamin C and Mandelic Acid, with prices between $10 and $40. It's a goldmine for skincare geeks who love Tonymoly’s innovative spirit but are looking for targeted treatments. The platform is dedicated to sharing the excitement of discovering the next big thing in K-beauty.
Shop now at www.wishtrend.com
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