16 Brands Like Toad and Co for Eco-Friendly Outdoor Style
Your trail pants have gone thin at the knee, the replacement pair sold out in your size, and the sale page has nothing left above a small. That's the yearly Toad&Co problem. The brand has made clothes from organic cotton, hemp and TENCEL Lyocell since 1996, it's a certified B Corporation, and it gives 1% of sales to non-profits, so the bar is high and the stock runs out. Toad&Co prices its own range from about $70 for a tee to $125 for a men's jean, with the Bitterroot Pullover at $95 in recycled polyester waffle knit. These 16 brands cover the same ground: outdoor clothes you'd happily wear to dinner, cut from materials the label names on the tag.
Every price below came from the brand's own US store (Outland Denim sells in Australian dollars) and covers the categories named in each section, not the whole catalogue. Where a brand's site blocked our check, we've given the price tier in words instead of guessing a number. If you want the method behind that, we set it out in how to tell if a brand is sustainable.
Quick comparison: United By Blue and Sherpa Adventure Gear are the closest matches on price and mood. Smartwool and Tentree are the cheapest ways in, starting at $27 and $45. Patagonia, Outerknown and Beyond Clothing sit at the premium end. Icebreaker (merino), Outland Denim (jeans), Allbirds (shoes) and Naadam (cashmere) are the specialists.
| Brand | Price | Best for |
|---|---|---|
| Patagonia | Premium | Weather with a forecast attached |
| prAna | Mid-range | Climb and yoga clothes that pass for streetwear |
| Cotopaxi | $65 to $275 | Color, and one-of-a-kind Del Día packs |
| KÜHL | Premium | Hiking pants with a proper fit |
| United By Blue | $50 to $228 | A cleanup attached to the receipt |
| Fjällräven | Mid-range | Scandinavian staples and backpacks |
| Tentree | $45 to $168 | Everyday basics, 10 trees per item |
| Outerknown | $88 to $198 | Italian organic cotton denim and chinos |
| Allbirds | $100 to $160 | Wool and eucalyptus sneakers |
| Beyond Clothing | $150 to $710 | Cold-weather layering systems |
| Sherpa Adventure Gear | $80 to $170 | Fleece and wool made in Nepal |
| Icebreaker | $110 to $255 | 100% merino base layers |
| Smartwool | $27 to $100 | Hiking socks and all-season merino |
| Outland Denim | A$189 to A$289 | Jeans with a traceable factory story |
| Naadam | $78 to $228 | Cashmere under $100 |
| Rag & Bone | Premium | City clothes with an outdoor cut |
Patagonia
Patagonia sells technical shells, fleece and base layers at the premium end of this list, and it's the closest match to Toad&Co on intent. Both brands put the material and the factory in front of the product photo. The difference shows up in what the clothes are for.
Toad&Co dresses you for a trailhead and a dinner reservation on the same day. Patagonia dresses you for weather that would ruin both. Our editors send people here when the trip has a real forecast attached and the jacket has to hold up. Patagonia's storefront blocked our price check, so the numbers stay out rather than get lifted from a reseller.
prAna
prAna builds its range around activities instead of seasons, with separate climb, hike, yoga, travel and loungewear collections on its own site, plus a standing organic cotton edit. Sitting in the same mid-range bracket as Toad&Co, it's the alternative that changes the least about your budget.
The look leans looser and more studio-adjacent than Toad&Co's tidier cuts, which is the point if you want one pair of pants for a climbing gym and a long-haul flight. Two pairs and a shirt from here will cover a two-week trip, and that's the argument for buying at this price instead of the tier above.
Cotopaxi
Cotopaxi is the loudest brand here, and the one with the clearest paper trail. Its own about page says it's certified as a B Corporation, that 1% of annual revenue goes to the Cotopaxi Foundation, and that recycled, deadstock and similar materials account for over 96% of its products.
Apparel runs from the Perenne Short-Sleeve Shirt ($65) up through the Amigazo Fleece Jacket ($175) and the Repleto Down Parka ($275). The Del Día packs are the signature: Cotopaxi describes each one as totally one-of-a-kind, because the colorways get assembled from what's on hand. If Toad&Co's earthy palette has started to bore you, this is the correction. We go deeper on its range in brands like Cotopaxi.
KÜHL
KÜHL is a pants brand first, and that's the reason to look at it. The RYDR, the Konfidant Air and the Free Rydr anchor the men's range, with the FreeFlex Move and the TREKR Straight doing the same job on the women's side.
Prices sit above Toad&Co's, which is the trade for a pant cut around movement instead of around an office chair. Buy here when the fit of a hiking pant matters more to you than the fabric story behind it.
United By Blue
United By Blue attaches a cleanup to every receipt. Its own wording is blunt: one product purchased equals one pound of trash cleaned, and the site puts the running total at more than 5.6 million pounds pulled from oceans and waterways.
The clothes hold up their end. The Bison Ultralight Liner Jacket ($228) uses BisonShield insulation made from salvaged bison wool the brand intercepts from the waste stream, under a recycled polyester shell. At the other end, the Corduroy Overall Dress ($50) comes in organic cotton denim. Of every brand here, this one gets closest to Toad&Co's tone: outdoorsy, unfussy, priced for regular wear.
Fjällräven
Fjällräven is the Swedish option, mid-priced like Toad&Co and built around clothes and packs that get handed down rather than replaced. The silhouettes are plainer and the colors are muddier, which is either the appeal or the dealbreaker.
The packs are the easiest entry point, and we line them up against the obvious rivals in backpack brands like The North Face. On clothes, treat it as a like-for-like swap with Toad&Co on price and a step down on color.
Tentree
Tentree plants 10 trees for every item sold, and its site carries the counter to prove the scale: 117,846,160 trees so far, against a stated goal of one billion by 2030. That's the most legible impact claim on this list, because you can check the number yourself.
The clothes are casual rather than technical. The TreeBlend Baker T-Shirt ($45) and the Howson Hoodie ($98) are the volume sellers, with the Quilted Colville Overshirt ($108) and the Sunday Jacket ($168) at the top. Nothing here replaces a hiking pant, but it replaces the sweatshirt you wear over one.
Outerknown
Outerknown names its mills, which few brands in this price bracket do. The Craftsman Jean ($198) is cut from rigid 13oz organic cotton denim woven at Candiani in Italy, and the Nomad Stretch Chino ($158) uses an Italian organic cotton twill with 2% stretch added for the current season.
The house style is surf rather than summit, so think coastal fog instead of alpine start. The Blanket Shirt is the piece the brand is known for, and the Big Heavy Tee ($88) shows where the money goes. Prices run above Toad&Co's, and the denim is where that gap earns itself.
Allbirds
Allbirds is a shoe brand now, and it's worth saying plainly, because older round-ups still send readers here for T-shirts and sweaters. Its current catalogue runs to 218 shoes and 56 sock styles, and the items filed under apparel are socks.
As footwear it holds up. The Tree Runner ($100) uses eucalyptus fiber and suits warm weather, the Wool Runner ($110) is machine washable, and the Wool Runner NZ Mid Waterproof ($160) handles wet ground. Pair them with Toad&Co's pants and you've covered the whole outfit. We line the shoes up against their rivals in shoe brands like Allbirds.
Beyond Clothing
Beyond Clothing makes a numbered layering system, L1 through L8, and sells heavily to military and government buyers. The catalogue is small and deliberate at 98 products.
It's also the most expensive brand on this page by a wide margin. The Summit Sun Hoodie starts things at $149.99, the L5 Rig Softshell Jacket runs $579.99 in Tweave Durastretch with a DWR finish, and the L6 Hardshell Jacket reaches $710. Few people cross-shop this against a $95 Toad&Co pullover. Come here when you've costed out a serious cold-weather trip and want the layers to work as a set.
Sherpa Adventure Gear
Sherpa Adventure Gear ties every purchase to schooling in Nepal. Its own page states that every item you buy provides a day of school, with 1,836,047 school days donated to date, and the Tarcho collection is designed and made in Nepal.
The fleece line does the heavy lifting: the Rolpa Fleece Vest ($80), the Tara Quarter Zip ($120) and the Gokyo Fleece Jacket ($130). The Dipak Quarter Zip Sweater ($170) is the one to handle in person, knitted from 80% RWS-certified wool and 20% recycled nylon with a Nepal-inspired chest print. Prices land right where Toad&Co's do.
Shop Sherpa Adventure Gear Now
Icebreaker
Icebreaker sells merino and little else, which makes it the specialist pick when Toad&Co's natural-fiber range doesn't go far enough. The Merino 200 Oasis Long Sleeve Crewe ($120) is the brand's best-selling base layer top and comes in 100% merino jersey, with the short-sleeve version at $110 and the 3/4 leggings also at $110.
Above that sits the 200 MerinoFine Ace Half Zip at $255, which is a lot for a base layer and reads as such. Buy the Oasis first. Wool base layers earn their keep on multi-day trips where you can't wash anything.
Smartwool
Smartwool is the cheapest way onto this list, because socks are the entry point. The Hike Full Cushion Crew ($27) uses ZQ-certified merino with the brand's Indestructawool reinforcement, and the range of hiking socks runs to 71 styles.
The apparel is worth a look too. The Men's Classic All-Season Merino Base Layer Crew lists at $100 and uses Core Spun construction, which wraps merino around a nylon core so the fabric survives more washes. Icebreaker goes purer on the fiber, Smartwool goes harder on durability, and both cost about the same. Against Toad&Co, Smartwool is the layer you wear underneath rather than the one people see.
Outland Denim
Outland Denim is the jeans specialist, and the one brand here whose factory story you can read start to finish. Its own page describes a founder who set out to give work to young women after learning about human trafficking in Cambodia, where the jeans are still made, and says it became the first Australian and second denim brand globally to be B Corp certified.
Prices are in Australian dollars: the Phoenix Jean at A$259, the Cindy at A$269 and the Freddy at A$289, with the Edie Short at A$189. Toad&Co sells jeans too, so this is a straight swap rather than a category jump.
Naadam
Naadam is the cashmere entry, and cheaper than that description suggests. The Basic Cashmere Turtleneck ($88) is 100% cashmere, the short-sleeve version drops to $78, and the Lightweight Cashmere Cable Oversized Crewneck sits at $198.
Cotton knits fill the gap underneath, with the Cotton Crewneck Sweater at $128. The aesthetic is city rather than trail, all neutrals and clean lines, so it pairs with Toad&Co's outdoor pieces rather than replacing them. Cashmere pills, and an $88 sweater pills sooner than a $400 one, which is the trade you're making.
Rag & Bone
Rag & Bone is here for the city half of your wardrobe. The New York label sits above Toad&Co on price, and its clothes borrow the shapes of outdoor gear without asking you to take them outdoors.
Treat this as the section to skip if your weekends involve mud, and the one to read if your version of an adventure ends at a train station.
How to Choose Your Next Outdoor Staple
Start from the gap in your closet, not the brand. If you want Toad&Co's exact price and mood, United By Blue and Sherpa Adventure Gear land closest. For everyday layers under $100, Tentree and Smartwool cover it. Outerknown and Outland Denim take over when you want denim with a named mill or a named factory behind it, and Beyond Clothing exists for the one trip a year that needs it.
One habit worth keeping: check the material list and the price on the brand's own site before you buy anywhere else. Half the brands on this page publish their fabric composition in the product description, and that's the fastest sustainability check available to you. Browse more of our brand guides when you're ready for the next one.
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Written by
Spencer Lanoue
