If you love the colorful, imaginative world of Tokidoki, you know the joy of pairing street art cool with super-cute kawaii characters. Their playful designs add an instant splash of fun to everything from bags and hoodies to collectible figures, turning everyday items into conversation starters.
For those obsessed with that vibrant, quirky aesthetic, the great news is there are plenty of other brands that share a similar love for bold graphics and playful design. Here are 19 brands like Tokidoki that deliver that same feeling of whimsical fun.
As the original icon of all things kawaii, Hello Kitty is a world of pure, adorable fun. Produced by Sanrio, the brand offers a massive range of products, from stationery and backpacks to apparel and home goods, all centered around its simple, lovable feline character. While Tokidoki’s characters often have an edgier, street-art vibe, Hello Kitty brings a dose of pure, uncomplicated sweetness and nostalgia that's impossible to resist.
Shop now at sanrio.com
Famous for its iconic monkey character, Julius, Paul Frank is your go-to for designs with a witty and retro cartoonish twist. The brand's aesthetic is full of bright colors and quirky characters that appear on everything from t-shirts to pajama sets and accessories. It shares Tokidoki’s playful spirit but channels it into a more nostalgic, classic cartoon style that feels both fun and timeless.
Shop now at paulfrank.com
If you love the statement-making aspect of Tokidoki, Sprayground dials it up with bold, eye-catching backpacks and accessories. Known for their vibrant graphics and pop culture collabs, Sprayground’s designs are edgy and unmistakably urban. While Tokidoki’s characters are cute with an artistic edge, Sprayground leans more heavily into a rebellious streetwear feel that's perfect for making an entrance.
Shop now at sprayground.com
Kipling offers lightweight, super-functional bags and accessories that don’t skimp on personality. Known for their signature monkey keychain and durable crinkle nylon, the brand often features bright, joyful colors and fun patterns. While less focused on specific characters than Tokidoki, Kipling delivers a similar dose of cheerfulness in a practical format that's ready for any adventure.
Shop now at kipling.com
Mochi Things is a treasure trove of cute, functional products, specializing in kawaii stationery, planners, bags, and lifestyle accessories. The style aligns perfectly with Tokidoki’s more character-focused designs, offering everything from adorable animal-themed pens to pastel pouch organizers. It's the ideal spot to find cheerful little items that add a spark of quirky joy to your daily routine.
Shop now at mochithings.com
For those who love playful vibes with a luxury finish, Anya Hindmarch offers stunningly crafted bags and accessories with a dash of wit. Her designs often feature whimsical googly eyes, humorous slogans, and collaborations that turn everyday objects into works of art. It’s the high-fashion version of Tokidoki’s artistic spirit, combining impeccable quality with a fun, unexpected sense of humor.
Shop now at anyahindmarch.com
Loungefly’s collaborations with Disney and Pixar are pure magic for anyone who loves wearable art and nostalgia. The Toy Story collections in particular bring beloved characters like Woody, Buzz, and the rest of the gang to life on their iconic mini backpacks and wallets. Like Tokidoki, these pieces are highly collectible and let fans show off their love for iconic characters in a fun, stylish way.
Shop now at loungefly.com
Betsey Johnson has been the queen of quirky, over-the-top fashion for decades. Her accessories, dresses, and bags are unapologetically fun, bursting with bright colors, whimsical prints, and playful embellishments like cherry charms and skull motifs. Her brand shares Tokidoki's vibrant, youthful energy and is perfect for anyone who believes more is always more.
Shop now at betseyjohnson.com
Sometimes you want quirky design with a more minimalist touch. The collaborations between Japanese design studio Nendo and Uniqlo deliver just that, often featuring clever graphic tees and accessories with clean lines and playful abstract patterns. It channels a similar artistic spirit to Tokidoki but grounds it in a more understated, modern aesthetic that’s easy to mix and match.
Shop now at uniqlo.com
Capturing the free-spirited energy of street style, Doodle by Dime offers apparel and accessories covered in fun, hand-drawn doodle art. The designs feel spontaneous, personal, and expressive, echoing Tokidoki's roots in street art and character design. This brand is a great pick if you love the artistic, graffiti-inspired side of Tokidoki’s world.
Shop now at doodlebydime.com
Mini Melissa makes playfully designed shoes out of scented, recyclable plastic for both kids and adults. Featuring whimsical shapes, bright colors, and novelty details like bows, animal faces, and even character collaborations, their footwear is pure fun. If you want to bring the cheerful, quirky aesthetic of Tokidoki to your shoes, this brand is a perfect fit.
Shop now at minimelissa.com
Mara Mi designs bold, colorful, and artistic jewelry that makes a statement. Their pieces often feature unique motifs and lively color combinations that capture a playful yet sophisticated vibe. Like Tokidoki's own accessories, Mara Mi's collections are perfect for adding a pop of personality and creative flair to any outfit through unique, eye-catching jewelry lineups.
Shop now at maramijewelry.com
The ultimate blend of high-end Italian craftsmanship and Japanese-inspired pop art, the Furla x Tokidoki collaboration is a dream come true. This partnership brings Tokidoki's beloved characters to Furla's luxury handbags, wallets, and accessories. It's the most direct way to get a Tokidoki-like style with a premium feel, marrying fun design with sophisticated elegance.
Shop now at furla.com
While known for its classic, preppy style, J.Crew often injects a heavy dose of playful charm into its collections with whimsical prints and colorful accessories. Think sweaters adorned with illustrated lemons or sparkly, novelty-shaped earrings. It’s for the Tokidoki fan who wants to incorporate that quirky spirit into a more polished, everyday wardrobe.
Shop now at jcrew.com
For those who love the "cute" side of Tokidoki, Kawaii Pen Shop is a paradise. This online retailer is dedicated to the most adorable stationery, pens, and desk accessories from Asia. It captures the same spirit of fun and personality, helping you surround yourself with charming character-driven designs that make studying or working a little more cheerful.
Shop now at kawaiipen.com
Hailing from London, Lazy Oaf is famous for its weird, witty, and wonderfully wacky streetwear. The brand dishes out bold graphics, cartoonish characters, and a don't-care attitude that resonates with the more unconventional side of Tokidoki fans. If you love fashion that's playful with a hint of rebellion, Lazy Oaf is a must-see.
Shop now at lazyoaf.com
Loungefly is the master of collectible, pop-culture-themed accessories, especially their cult-favorite mini backpacks. Featuring characters from Disney, Marvel, Star Wars, and more, their designs are fun, colorful, and celebrate fandom in style. Anyone who loves collecting Tokidoki characters will appreciate Loungefly's limited-edition drops and highly detailed designs.
Shop now at loungefly.com
Kate Spade brings a polished, charming approach to whimsical fashion. The brand is known for its bright colors, playful prints, and novelty handbags shaped like everything from cats to ketchup bottles. It’s an elevated, more mature take on the fun aesthetic Tokidoki is known for, perfect for work or weekends when you still want a bit of quirk.
Shop now at katespade.com
When skatewear cool meets kawaii cute, you get incredible collaborations like a Vans x Hello Kitty partnership. Vans frequently partners with playful brands and character IPs to create limited-edition collections of sneakers, apparel, and accessories. These collabs mix recognizable motifs with the classic Vans streetwear edge, offering a sporty and fun alternative for Tokidoki lovers.
Shop now at vans.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
