19 Brands Like Tillys for Trendy, Casual Fashion
Your wardrobe starts to look like one shop when one shop gets it right. A graphic tee, a pair of RSQ jeans, a skate shoe, then the same order again in a different colour six weeks later.
Tillys earns that loyalty, and free shipping over $70 makes the habit easy to keep going. These 19 shops sell to the same teenager and the same 22-year-old at roughly the same money. One of them can't post to a US address, one sits behind a domain that belongs to a medical supply company, and the rest are a card number away.
| Brand | Price | Best for |
|---|---|---|
| PacSun | Mid-range | Surf and skate staples in one basket |
| H&M | Budget | Filling the gaps in a basics drawer |
| Urban Outfitters | Mid-range | Vintage-leaning pieces and room decor |
| Forever 21 | $12.99 to $32.99 on tops (USD) | Trying a trend you're unsure about |
| Zumiez | Mid-range | Skate and snow labels under one roof |
| ASOS | Mid-range | Browsing hundreds of labels at once |
| American Eagle Outfitters | Mid-range | Denim that survives a school year |
| Garage | Budget | Soft basics aimed at teen girls |
| Bershka | Budget | European trend shapes |
| Hollister Co. | Budget | Beachy hoodies and relaxed denim |
| Cotton On | Budget | Plain tees and joggers by the armful |
| Pull & Bear | Budget | Skate-leaning basics from Zara's owner |
| Princess Polly | $12 to $109 (USD) | Going-out pieces with a street edge |
| Romwe | $3.70 to $42.89 (USD) | Micro-trends at pocket-money prices |
| Shein | Budget | The widest catalogue on this list |
| Brandy Melville | $16 to $42 on tops (USD) | LA basics in a narrow size run |
| Urban Planet | CA$8 to CA$90 | Canadian shoppers, Canadian addresses |
| Lulus | Mid-range | Casual that photographs well |
| Zara | Mid-range | A grown-up cut of the same trend |
PacSun
PacSun is the closest thing on this list to a straight swap for Tillys, selling California surf and skate clothing to the same 13-to-25 crowd at a mid-range price tier. Short for Pacific Sunwear, it splits its floor between outside labels and its own house lines, which is the shape Tillys shoppers already know.
The bias runs West Coast. Loose denim, hoodies and graphic tees do most of the work, and the styling leans beach rather than street. If half your Tillys basket is usually jeans and a tee, this is the shop where the same basket costs about the same and looks a little sunnier.
Best for: rebuying your Tillys staples without changing your taste.
H&M
H&M sits a tier below Tillys on price and covers far more departments, so one delivery can carry joggers, an oversized sweater, socks and something for a younger sibling. Breadth is the reason to shop it, not any single rail.
One thing worth knowing before you shop the green tags. The Dutch consumer regulator ACM found that H&M used general sustainability terms including "Conscious" without explaining what they meant, and H&M agreed to change or drop those claims and to donate 500,000 euros. Read the fabric list on the product page instead of the wording on the hanger.
Best for: one order that covers half a shopping list.
Urban Outfitters
Urban Outfitters aims at an older shopper than Tillys, roughly 18 to 35, and mixes vintage-inspired clothing with records, prints and room decor. You'll pay a mid-range tier here, above H&M and above most of what Tillys stocks.
The clothes lean indie rather than skate. Baggy jeans, loose knits and thrift-shaped jackets sit next to lifestyle goods that turn a bedroom into a mood board, which is the real difference between the two shops. Tillys sends you home with an outfit. This one sends you home with an outfit and a poster.
Our guide to Black-owned brands like Urban Outfitters covers the independent labels working the same aesthetic.
Best for: dressing a room and a wardrobe in one go.
Forever 21
Forever 21 undercuts Tillys on almost everything, with tops on its own category pages running $12.99 to $32.99 (USD) on the day we checked. Shipping is free over $75, and the homepage runs flash sales often enough that the shelf price is rarely the price you pay.
What you get for that money is speed. Crop tops, joggers, denim and party pieces arrive in step with whatever is moving on TikTok, in womenswear, menswear and plus sizes. The trade is longevity, and at these prices most shoppers make that trade knowingly.
Best for: testing a trend before you spend properly on it.
Zumiez
Zumiez takes the skate half of Tillys and builds a whole shop out of it, selling skate shoes, skateboards, snowboards and streetwear to the same teenage customer. The house description of its men's tee rail names Sad Boyz, VLONE, DGK, Affliction, Primitive and Ed Hardy, which tells you how the buying is weighted.
Prices land in the same mid-range tier as Tillys, and the hardgoods are the reason to come. Decks, trucks and boots sit alongside the graphic tees, so a birthday budget can cover a board and the shirt to ride it in.
Best for: the skater in the family who wants the labels, not the lookalikes.
ASOS
ASOS is the online-only option here, a British retailer selling hundreds of outside labels plus its own ASOS DESIGN line to 18-to-35s at a mid-range tier. There's no store to walk into, which is the whole model.
For a Tillys shopper the draw is range. Oversized hoodies, wide-leg denim and skate-shaped shoes all exist here in a dozen versions at a dozen prices, and the filters do the sorting that a shop floor would. Buying blind is the risk, so read the length and fabric notes on the product page before you order.
Best for: comparing twenty versions of the same jacket before you commit.
American Eagle Outfitters
American Eagle Outfitters is the denim specialist of this group, and jeans are what its customers come back for season after season. Prices sit in a mid-range tier, close to Tillys once a sale runs.
Against Tillys the mood is preppier and less skate. Flannels, cargo pants and soft basics fill the space where Tillys would put a graphic tee, and the fits are cut for a wider set of bodies than the teen shops that run small. If your Tillys order is mostly jeans, this is the shop that takes that one category seriously.
Best for: a pair of jeans you'll still wear next September.
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Garage
Garage sells budget-tier basics to teen girls and young women, and its US storefront lives at garageclothing.com. The older garageclothing.com address is now a parked page listed for sale, so ignore any link that still points there.
The clothes are the soft end of the Tillys aesthetic. Jeans, crop tops, hoodies and everyday tees, cut close, priced low and restocked fast. It's a narrower shop than Tillys, aimed at one customer instead of a whole family, which makes it quick to shop and easy to overspend in.
Best for: a school-week wardrobe built from one cart.
Bershka
Bershka is the young, loud label inside Inditex, the Spanish group that also owns Zara and Pull & Bear, and it sells to US shoppers through the /us storefront. Pricing sits at the budget tier, under most of what Tillys charges.
The house look is European teen. Distressed denim, oversized sweatshirts and bold graphics arrive with a harder edge than the surf-flavoured version Tillys sells, and trends land here weeks before they reach a US mall. We break the alternatives down further in our guide to brands like Bershka.
Best for: a trend your friends haven't seen on a US rail yet.
Hollister Co.
Hollister Co. is Abercrombie & Fitch's teen brand, and it sells the Southern California look Tillys borrows from, at a budget tier. Check the address before you shop, because hollisterco.com belongs to Hollister Incorporated, a medical device maker selling ostomy and continence products. The clothes live at hollisterco.com.
Once you're on the right site, the overlap with Tillys is heavy. Soft hoodies, relaxed jeans and easy graphic tees, sized for teenagers and priced for a first job. It runs quieter than Tillys on skate references and warmer on beach ones.
Best for: hoodies you'll live in from October onwards.
Cotton On
Cotton On is an Australian chain selling budget-tier basics worldwide, and its US site carries the same tees, joggers, denim and sweats that fill the plain half of a Tillys order.
Think of it as the restocking shop. Nothing here shouts, and that's the point: these are the pieces that sit under the graphic tee and behind the statement jacket. Buying two of everything is the normal way to use it, and the price tier makes that a reasonable plan rather than a splurge.
Best for: replacing five worn-out tees in one order.
Pull & Bear
Pull & Bear is Inditex's skate-leaning label, sister to both Zara and Bershka, and it sells to US shoppers at the same budget tier as Bershka. Its collections read as international youth culture filtered through a Spanish design office.
For a Tillys regular the crossover is obvious. Graphic hoodies, baggy jeans, workwear jackets and canvas shoes make up most of the floor, styled looser and plainer than Bershka's going-out rail. Same parent company, quieter clothes.
Best for: everyday skate shapes without the graphics shouting.
Princess Polly
Princess Polly is an Australian label with a US storefront, where the 100 newest listings run $12 to $109 (USD), including the Daily Define Kasper Mini Dress ($55) and the Arianwyn Short Sleeve Shirt ($49). That puts it above Tillys on price and squarely in going-out territory.
The casual half of the site is where the two shops meet. Cargo pants, baby tees, oversized shirting and chunky sneakers get styled with a feminine finish that Tillys doesn't attempt, and the dresses outnumber the denim by a wide margin.
Our full guide to brands like Princess Polly goes deeper on the alternatives.
Best for: a going-out outfit that still reads as street.
Romwe
Romwe is the cheapest shop on this list, with recent US listings running $3.70 for mid-calf socks to $42.89 for a plus-size dress. It sits inside the Shein family and sells to the same Gen Z shopper, in USD, from us.romwe.com.
The buying leans Y2K and goth rather than surf. Graphic hoodies, mesh tops, tube tops and licensed collaborations with Hello Kitty and Mean Girls fill the front page, and micro-trends appear here within weeks of surfacing online. Quality tracks the price, so treat it as trend money rather than wardrobe money.
Best for: a costume-adjacent trend you'll wear for one season.
Shein
Shein runs the largest catalogue of anything here, with new styles landing daily across womenswear, menswear, kids and accessories at a budget tier well under Tillys.
Its streetwear and casual sections are the ones that overlap. Tracksuits, graphic tees, cargo trousers and puffer jackets exist in hundreds of near-identical versions, which makes the search bar more useful than the navigation. Delivery runs longer than a US retailer's, so factor that in before you order something for a specific weekend.
Best for: filling a suitcase for a holiday on a small budget.
Brandy Melville
Brandy Melville sells pared-back LA basics from its US site, where tops and knits run $16 to $42 (USD), including the Josette Turtleneck Top ($28) and the Lena Sweater ($42). Pricing lands in the same band as Tillys, though the range is far narrower.
Sizing is the thing to check first. Its product listings run in small increments such as XS/S and S, so the fit works for a limited set of bodies. What you get in exchange is a consistent look: high-waisted denim, ribbed tanks, oversized crewnecks and almost no branding.
Best for: plain, soft basics with the logo turned off.
Urban Planet
Urban Planet is a Canadian teen retailer with over 100 stores, and its shipping policy is explicit: "We ship to all provinces and territories. Shipping address must be a valid Canadian address." US readers can't order, and that's worth knowing before you fill a basket.
For Canadian shoppers it's the closest local match to Tillys on price. The 100 newest listings run CA$8 for ribbed boxer shorts to CA$90, with a Boatneck Cable Knit Sweater at CA$20 and a Faux Fur Lined Midi Parka at CA$80. Note the address too: urban-planet.com is the retailer, while urbanplanet.com belongs to a software company.
Best for: Canadian teens shopping at Tillys prices in Canadian dollars.
Lulus
Lulus is best known for wedding and event dresses, and its casual range is the part that speaks to a Tillys shopper. Pricing sits at a mid-range tier, above Forever 21 and around the level of PacSun.
Bodysuits, cropped knits, denim and soft joggers make up that casual side, cut to look more finished than a skate-shop equivalent. It's the shop to use when the plan is coffee and photos rather than a skatepark, and when you want the jeans-and-a-top formula to hold up in pictures.
Best for: a casual outfit with somewhere nicer to be.
Zara
Zara is the grown-up end of this list, the largest Inditex brand and a mid-range step up from Tillys on both price and finish. Its US site restocks constantly, and pieces sell out rather than going on sale.
The trends are the same ones, cut sharper. Oversized shirting, wide-leg denim, bomber jackets and clean sneakers arrive in better fabrics than the budget shops manage, which is what makes a cheap graphic tee look deliberate next to them. Buy the loud pieces cheap elsewhere and the quiet structural ones here.
Best for: the one piece in the outfit that has to look expensive.
How to Choose the Right Brand for You
Start with the half of your Tillys order you're replacing. For jeans and tees at the same money, PacSun and American Eagle are the direct swaps. For skate labels and hardgoods, Zumiez goes deeper than anywhere else here. For trying something you're unsure about, Forever 21, Romwe and Shein cost little enough that a mistake stops mattering.
Spend the extra tier when the piece has to last. Zara, Lulus and Urban Outfitters charge more and hold their shape longer, and one better jacket makes the cheap tees underneath look sharper.
One name came off this list at the update. Plato's Closet buys and sells secondhand clothing through over 500 individually owned stores, but platoscloset.com is a store locator rather than a shop, so a reader clicking through gets a map instead of a checkout. Its stock is worth a visit in person if a store is near you.
For neighbouring shops at this end of the market, our guides to brands like Aeropostale and 90s streetwear brands like Tommy Hilfiger cover the same shopper, or browse the whole streetwear edit.
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Written by
Spencer Lanoue
