If your closet is full of bold color-blocking, iconic logos, and preppy-cool staples, chances are you're a big fan of Tommy Hilfiger. Since the 90s, the brand has perfected the art of all-American sportswear, blending classic staples with a fresh, youthful streetwear energy that always feels relevant.
For those who love Tommy's clean aesthetic but want to explore other brands with a similar 90s spirit, from polished prep to authentic skate style, we've got you covered. Here are 17 brands that capture that same laid-back, iconic vibe.
Polo Ralph Lauren is Tommy's slightly more sophisticated older sibling. It’s built on the same foundation of timeless American style, offering iconic polos, crisp button-downs, and classic chinos. While Tommy Hilfiger often leans into a sportier, more casual streetwear look, Ralph Lauren elevates the prep aesthetic with a more luxurious feel and refined finish.
If you're looking for pieces that feel polished and timeless without sacrificing that heritage cool, Ralph Lauren is the perfect upgrade. Think of it as trading a colorful windbreaker for a perfectly tailored rugby shirt. It keeps the all-American vibe but in a more grown-up, elegant way. Shop now at ralphlauren.com
If you love Tommy's branding, you'll feel right at home with Calvin Klein. Famous for its minimalist aesthetic and iconic 90s supermodel ads, CK Jeans offers sleek denim, logo hoodies, and essential tees. The vibe is modern and urban, with clean lines that are instantly recognizable.
Where Tommy goes preppy and colorful, Calvin Klein keeps it cool, understated, and a little bit sexy. It's the perfect alternative when you want a strong logo game but with a more minimalist, city-centric edge. Their focus on denim and quality basics makes them a go-to for building a versatile streetwear wardrobe. Shop now at calvinklein.us
For an authentic dive into 90s urban culture, look no further than FUBU (For Us, By Us). As a true pioneer of the era's hip-hop fashion, FUBU is all about bold logos, baggy fits, and graphic tees that celebrate its heritage. The aesthetic is raw, expressive, and deeply rooted in the street style that defined a generation.
Compared to Tommy Hilfiger's preppy influence, FUBU offers a grittier and more community-focused take on 90s streetwear. It's less country club, more block party. If you want to channel the golden age of hip-hop with unapologetic branding, FUBU is a must-know. Shop now at fubu.com
LRG mixes skate, hip-hop, and environmental themes into a vibrant streetwear brand with a conscience. Known for its playful graphics, tree logo, and unique prints, LRG provides an artsy and thought-provoking take on casual wear like hoodies, tees, and cargo pants.
While sharing Tommy's roots in streetwear, LRG’s designs are more experimental and rebellious. It’s for the person who loves an eye-catching graphic and a brand with a strong point of view. If you appreciate brands with an artistic soul, LRG's a great fit. Shop now at l-r-g.com
Often considered the OG of streetwear, Stussy began in the early 80s surf scene and quickly grew into a global icon. Its signature script logo is instantly recognizable on everything from hoodies and tees to hats and accessories. The brand perfectly balances a laid-back, Southern California vibe with a rebellious, trend-setting edge.
Stussy is less preppy and more skate-and-surf influenced than Tommy, trading structured polos for relaxed, oversized fits. For those who want cool, effortless pieces that define streetwear culture, Stussy remains an essential. Shop now at stussy.com
Supreme is less of a clothing brand and more of a cultural phenomenon. Famous for its iconic red box logo, hyper-limited "drops," and high-profile collaborations, Supreme operates on hype and exclusivity. Obtaining a piece often means waiting in long lines or navigating the competitive resell market.
While Tommy Hilfiger provides accessible, timeless style for everyone, Supreme focuses on creating scarcity and collectible status. Its aesthetic is rooted in New York skate culture, but its appeal is pure status symbol. It’s the ultimate step up for collectors and those who live for the hype. Shop now at supreme.com
Instantly recognizable by its "Omini" logo featuring two people sitting back-to-back, Kappa brings a European sportswear flavor to the streetwear scene. The brand is famous for its tracksuits with logo-taped sleeves, making it a go-to for retro athletic looks. It perfectly captures the 90s nostalgia for sporty, coordinated sets.
Much like Tommy, Kappa’s identity is built around a bold, instantly identifiable logo. However, Kappa leans much more heavily into football (soccer) culture and performance-inspired designs. If you love the vintage tracksuit revival, Kappa is king. Shop now at kappa.com
With its iconic trefoil logo, Adidas Originals pulls from the brand’s rich athletic archives to create lifestyle pieces that feel both vintage and modern. From classic Stan Smith sneakers to Tiro track pants and logo sweatshirts, everything they make is infused with a heritage sportswear feel.
Adidas Originals shares Tommy's knack for creating sporty, logo-driven staples that resonate on a global scale. While Tommy's inspiration is American prep, Adidas Originals is rooted in international sports history, giving its streetwear a distinctively athletic, European flavor. Shop now at adidas.com/us/originals
Nike isn't just for athletes, its lifestyle division, Nike Sportswear, reimagines performance gear for everyday urban life. Think iconic sneakers like the Air Force 1, cozy Tech Fleece hoodies, and statement-making windbreakers. Their designs seamlessly bridge the gap between the gym and the street.
Like Tommy Hilfiger, Nike is an American powerhouse with a globally recognized logo and a talent for creating must-have casual wear. But where Tommy's aesthetic is preppy, Nike's is purely sport-centric, making it the perfect choice for anyone whose style leans more athletic and performance-driven. Shop now at nike.com/us/sportswear
Once reserved for mountaineers, The North Face has become an unexpected streetwear staple. Its iconic Nuptse puffer jackets, Denali fleeces, and durable backpacks are as common on city streets as they are on hiking trails. The brand's blend of technical performance and rugged, utilitarian style has made it a cool-kid favorite.
Compared to Tommy's preppy sportswear, The North Face offers a functional, outdoor-oriented alternative. Both brands are masters of outerwear, but The North Face delivers pieces designed to withstand the elements while still looking incredibly cool. Shop now at thenorthface.com
Founded by street artist Shepard Fairey, Obey is rooted in art, punk rock, and skate culture. Best known for its iconic Andre the Giant Has a Posse sticker campaign, the brand uses bold graphics and politically charged messages on its tees, hoodies, and hats. It's streetwear with a strong point of view.
Obey moves away from the clean, preppy look of Tommy Hilfiger into a grittier, counter-cultural space. It’s for those who want their clothing to make a statement beyond just fashion. If you vibe with an expressive, art-driven aesthetic, Obey speaks that language fluently. Shop now at obeyclothing.com
Starting as a small boutique in San Francisco, HUF grew into a full-fledged skate and streetwear brand known for "dirtbag" aesthetics with a sophisticated edge. Offering everything from graphic tees and plant-print socks to durable skate shoes, HUF captures the spirit of urban exploration and skate culture.
HUF has a more niche, skate-focused feel than Tommy's broader lifestyle appeal. Its aesthetic is clean and rebellious, often with a humorous twist. If your style is influenced by skateboarding or you just appreciate brands with authentic street cred, HUF is a definite go-to. Shop now at hufworldwide.com
Champion's massive resurgence proves that classics never truly die. Known for its heritage athletic wear, particularly its legendary Reverse Weave sweatshirts and hoodies, the brand's iconic "C" logo is a hallmark of cozy, retro sportswear. It’s the ultimate cool-comfort brand.
While Tommy offers a more fashion-forward spin on preppy sportswear, Champion focuses on delivering high-quality, comfortable athletic basics. It shares that beloved 90s nostalgia but with a simpler, more accessible, and collegiate-inspired feel that’s perfect for laid-back looks. Shop now at champion.com
For a dive into the world of high-end Japanese streetwear, Bape is essential. Famous for its vibrant camo prints, iconic Shark hoodies, and hyper-exclusive drops, Bape is all about flash, luxury, and hype. It's a statement brand designed to be seen.
Bape sits at a much higher price point than Tommy Hilfiger and is driven by collectibility and bold, graphic-heavy designs. If you're ready to make a serious investment in standout streetwear pieces that are instantly recognizable to those in the know, Bape is an entire universe to explore. Shop now at bape.com
Founded by influential designer Ronnie Fieg, Kith has mastered the art of "street-luxe." The NYC-based brand offers impeccably crafted hoodies, joggers, and outerwear, along with some of the most sought-after sneaker collabs in the game. The aesthetic is clean, modern, and premium.
Kith offers a more elevated and minimalist take on streetwear compared to Tommy's colorful preppiness. Focusing on high-quality fabrics and subtle, refined branding, Kith caters to a fashion-forward audience that appreciates luxury details in their casual wardrobe. Shop now at kith.com
Streetwear collaborations with iconic pop culture brands like Coca-Cola capture the same fun, logo-heavy nostalgia that Tommy Hilfiger is known for. Collections from brands like Fila and Kappa often feature Coca-Cola's classic red-and-white branding on tracksuits, tees, and sneakers, offering a playful, retro vibe.
These limited-edition drops are perfect for anyone who loves bold branding and a dose of 90s pop culture. They sell out fast but perfectly channel that vintage, collectible charm that makes classic logos so appealing. Watching for these collabs is a great way to snag a unique piece. Shop now at fila.com/coca-cola
A symbol of skate culture for decades, Vans represents effortless, casual California cool. While best known for its iconic shoes - like the Old Skool and Slip-On - the brand also offers a full range of laid-back apparel including checkerboard tees, simple hoodies, and essential accessories.
Vans shares Tommy's youthful spirit but channels it through a pure skate-and-surf lens. It’s less about polished preppiness and all about comfort, function, and a rebellious, off-the-wall attitude. For dependable, casual basics with a timeless cool factor, Vans is unmatched. Shop now at vans.com
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