It’s easy to see why Tissot is such a popular choice for anyone getting into Swiss watches. Tissot delivers that classic, reliable craftsmanship without the intimidating luxury price tag, offering everything from sleek dress watches to rugged chronographs that work beautifully.
But if you love Tissot's incredible value and timeless style, you're in luck - there are plenty of other brands that hit that same sweet spot. For those ready to explore similar aesthetics or find a watch with a slightly different twist, here are 30 watch brands worth checking out.
Also part of the Swatch Group family like Tissot, Certina is the sporty, adventure-ready cousin. They are famous for their "DS" (Double Security) system, which makes their watches extra durable and water-resistant. If you're looking for a Swiss timepiece built for an active lifestyle, Certina is a fantastic pick.
Prices typically run from $400 to $900, putting them directly in line with Tissot. While Tissot offers a bit of everything, Certina doubles down on robust, sports-oriented designs while still keeping things stylish enough for daily wear.
Shop now at certina.com
Hamilton blends its American roots with Swiss watchmaking precision, creating a unique lineup of field, pilot, and dress watches. With prices generally landing between $450 and $1,200, they offer incredible value for an automatic Swiss timepiece. Their designs often have a rugged, vintage military feel, which sets them apart from Tissot's more contemporary styles.
If you're drawn to heritage-inspired pieces like the Khaki Field Mechanical or the classic Ventura, Hamilton gives you that cool, historical vibe backed by solid Swiss engineering.
Shop now at hamiltonwatch.com
For lovers of clean lines and understated elegance, Mido is a brand you need to know. Inspired by architecture, Mido's watches have a sophisticated and timeless aesthetic, often feeling more minimalist than Tissot's sportier options. They create beautiful automatic watches that transition effortlessly from the office to the weekend.
Priced from around $500 to $1,200, Mido offers exceptional specs, including movements with 80-hour power reserves. If you want a sleek, modern Swiss watch with a refined look, Mido delivers an amazing package for the price.
Shop now at mido.ch
A little more formal and dressy, Raymond Weil positions itself as an accessible luxury brand with a focus on refined, musical-inspired collections. While Tissot masters everyday style, Raymond Weil excels at creating timepieces that feel like jewelry, perfect for formal events or adding a touch of glamour to your look.
With most pieces in the $700 to $2,500 range, it’s a slight step up in price, but you get intricate detailing and sophisticated designs that feel polished and classically elegant.
Shop now at raymond-weil.com
Longines is synonymous with elegance and horological history. It occupies a space just above Tissot, offering a more luxurious feel and a deep heritage. If you appreciate the classic sports and dress watch designs from Tissot but want something with a bit more prestige and brand history, Longines is the next logical step up.
You can find their watches priced from about $1,000 to $3,000. For that, you get access to famous collections like the HydroConquest for diving or the Spirit collection that pays homage to aviation pioneers.
Shop now at longines.com
Oris is a fiercely independent Swiss brand that produces exclusively mechanical watches, a fact they are very proud of. They are a darling among watch enthusiasts for their high-quality craftsmanship, practical designs, and focus on real-world functionality - especially in their diving and pilot collections.
While priced higher than Tissot, generally from $1,200 to $3,500, Oris offers impressive in-house movements and a commitment to quality that feels personalized and unique. It's a brand for those who are passionate about the mechanics of watchmaking.
Shop now at oris.ch
Hailing from Germany's watchmaking hub, Mühle Glashütte is known for its precise, durable, and highly functional timepieces. This brand is all about engineering excellence, creating tool watches for sailors, pilots, and rescue teams that are built to perform under pressure.
Falling in the $1,500 to $4,000 range, their watches have a more technical, instrument-like feel compared to Tissot's versatile aesthetic. If a robust build and German precision appeal to you, Mühle is a stellar choice.
Shop now at muehleglashuette.de
Another incredible German brand, Junghans is famous for its clean, minimalist, Bauhaus-inspired designs. Their Max Bill collection is an icon of modern design, featuring simple dials, sleek cases, and a focus on pure function.
Priced between $600 and $1,500, Junghans offers elegance with a different feel. If Tissot represents classic Swiss style, Junghans embodies sophisticated and understated German modernism, perfect for architects, designers, or anyone who appreciates clean lines.
Shop now at junghans.de
Squale focuses almost exclusively on dive watches. This Swiss brand has a long history of making professional-grade cases for other big names before becoming a cult favorite in its own right. Their designs are often bold, colorful, and have a retro '70s diver vibe.
Priced typically between $800 and $2,500, Squale offers a more niche, specialized alternative to Tissot's Seastar collection. If you love underwater timepieces with heritage, durability, and a distinctive vintage look, you need Squale on your radar.
Shop now at squale.ch
With American roots and Swiss precision, Ball Watch's motto is "accuracy under adverse conditions." These watches are tough. They're known for features like anti-shock systems and self-powered tritium gas tubes for a constant glow, making them incredibly legible in the dark.
Price ranging from $1,000 to $3,500, Ball leans into a rugged, industrial aesthetic. This brand would work great for someone who appreciates Tissot's reliability but needs something tougher and more technical, a highly functional tool watch with a story to tell.
Shop now at ballwatch.com
Maurice Lacroix is known for its sophisticated contemporary designs and clever complications at a great value. Their iconic Aikon collection has become a modern classic, offering that trendy integrated bracelet sports watch look made famous by much more expensive brands.
Sitting in the $1,200 to $4,000 price range, this brand feels more upscale than Tissot with its refined finishing and unique designs. It’s perfect for a modern, fashion-conscious watch buyer who wants something that feels distinctive.
Shop now at mauricelacroix.com
Famous for their strong, unique designs, Doxa watches have been beloved since diving pioneer Jacques Cousteau became a fan. Their bold, orange dials were originally designed for underwater legibility and have now become a distinctive look.
Typically priced from $1,000 to $3,000, they're closely aligned with Tissot's Seastar line but with a more niche appeal focusing on a retro dive aesthetic.
Shop now at doxawatches.com
Eterna is a historic Swiss brand responsible for numerous key innovations in watchmaking. Their most well-known collection is the KonTiki, named after Thor Heyerdahl's expedition. It has a sophisticated, elegant heritage feel.
Cost ranging between $1,500 and $4,000, you will get a high-end piece with deep historical value and craftsmanship.
Shop now at eterna.com
Frederique Constant is known for accessible Swiss luxury. They specialize in making luxury timepieces that are traditional and clean but add features like moon phase displays or open heart windows showing the movement and intricate details.
With prices ranging from $1,000 to $3,000, this brand is more expensive than Tissot, offering a higher-end experience due to their craftsmanship.
Shop now at frederiqueconstant.com
Epos blends classic Swiss traditions with a more modern artistic approach. While being less well-known, the brand has made a name for itself by delivering well-executed pieces like skeletonized designs at a reasonable cost.
Retailed at around $1,200 to $3,000, Epos gives you a well-made Swiss timepiece like Tissot but for a lower price, with unique designs and patterns that stand out.
Shop now at epos.ch
Baume & Mercier has a long-standing reputation as a Swiss luxury brand. This is a brand chosen for special occasions, offering watches like the Classima line that are sophisticated and chic.
With price tags of $2,000 to $5,300, it's a significant step up from Tissot, sitting solidly in the luxury territory while offering great value. If you want a high-quality piece you can wear for life, this is perfect.
Shop now at baume-et-mercier.com
This German brand has an impressive history in delivering high-functional military and marine field clocks. They create watches using traditional techniques and have a direct-to-customer model.
With a price range of $890 to $2,500 per item, it's a match for Tissot's quality and prices but with a more vintage, historic look.
Shop now at stowa.de
NOMOS combines German engineering with minimalist design and high-tech horology. This brand is celebrated for its sleek, modern Bauhaus-inspired aesthetics, with every piece featuring an in-house movement.
Their range starts from $2,000 to $4,450, but NOMOS delivers a completely crafted experience, perfect for both work events and casual wear.
Shop now at nomos-glashuette.com
This Swiss brand, also famous for their Swiss Army Knives, offers an array of reliable watches. The I.N.O.X. model is highly recommended for its almost indestructible build.
Priced at $300 to $1,100, they offer great quality and durability. If you want a functional, rugged Swiss-made timepiece, this is a great choice.
Shop now at victorinox.com
While not Swiss, Japanese giant Seiko is a major competitor, offering incredible quality at an affordable price. Known for everything from automatic tools to dress watches, Seiko is synonymous with durability and precision.
They offer a wide variety of prices to match any budget, ranging from $100 to over $2,000, making Seiko appealing for everyone.
Shop now at seikowatches.com
Another Japanese powerhouse, Citizen is best known for their Eco-Drive technology, which converts light into power, eliminating the need for battery changes. They offer a wide range of designs from dress watches to functional dive pieces.
Their pricing is directly aligned with Tissot, with price tags ranging from $750 to $1,080 per piece. Citizen provides great style, durability, and precision.
Shop now at citizenwatch.com
Originally American, Bulova is now part of Citizen. Known for designs like the Curv collection, featuring a smooth, precise hand movement. They offer everything from vintage-inspired timepieces to classics.
With prices similar to Tissot, ranging from $1,300 to $3,500, Bulova gives you a great piece with both classic history and modern technology.
Shop now at bulova.com
Alpina is the go-to for Swiss premium sports watches at an accessible price tag. They offer bold designs and even feature an entirely in-house built movement, rare in any watch collection. Alpina provides a good combination of functionality and style, with an edge in looks.
Their prices start at $750 and go up to over $3,000. Alpina is perfect if you're looking for a sporty Swiss watch brand.
Shop now at alpinawatches.com
This British-based brand is known for offering high-spec watches with a direct-to-customer model, allowing no markup. Christopher Ward offers everything from dive to dress watches with excellent craftsmanship.
With prices ranging from $420 to $3,500, it's a solid alternative when considering quality and style compared to Tissot.
Shop now at christopherward.com
Glycine is a Swiss brand known for its Aviator and Airman collections, legendary among pilots and those wanting a high-quality GMT watch. The value for money is great, and quality is assured.
With price tags ranging from $600 to $2,500, Glycine offers a great piece of Swiss history.
Shop now at glycine-watch.ch
Part of the Swatch Group like Tissot, Rado offers a completely different style with the brand’s ceramic watches that are scratch-resistant and very light. Rado's designs are more forward-thinking than Tissot's, making it a great brand if you want a different kind of Swiss timepiece.
Their prices range from $1,100 to over $3,000 per piece, making them a good alternative to Tissot in the accessible luxury brand category.
Shop now at rado.com
Zodiac is a Swiss brand with a diving focus and a vintage feel. Known for their Sea Wolf model, one of the first true divers ever built, it's very popular among collectors. Their designs and colors are retro and fun.
Priced between $800 and $2,000, Zodiac has a unique design appeal for those who appreciate heritage like Tissot but want something bolder in personality.
Shop now at zodiacwatches.com
Formex is an independent Swiss brand focusing on durable, technical watches. They've become popular by selling watches with features at very attractive prices. Formex offers good value, with a more modern sporty design aesthetic.
Prices range from $1,100 to $2,300, making Formex a great choice with good pricing.
Shop now at formexwatch.com
Edox is a Swiss brand specializing in sport and dive watches. They have a long history of making water-resistant watches. Their Delfin collection is well-known.
Prices range from $300 to $600. Edox provides Swiss quality at great value in a sporty package.
Shop now at edox.ch
Sinn is a German brand with a reputation for functional and high-tech watches. Their technology is impressive, focusing on anti-magnetic and temperature-resistant features.
Their prices are a bit higher, ranging from $1,000 up to several thousand. Sinn offers a solid option for anyone interested in technical sophistication.
Shop now at sinn.de
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