14 Brands Like Bershka for Trendy & Affordable Fashion
The problem with a Bershka basket is how quickly you finish it. You buy the cropped thing, the loud thing and a pair of jeans, wear them for a month, and then you're back on the same three rails looking at the same shapes in a different colour.
These 14 shops sell to the same person at roughly the same money. Three of them share Bershka's owner, one of them won't post a parcel to you at all, and one exists only as a website. Prices below are given as tiers rather than figures, because none of these shops publish a range we could stand behind on the day we checked.
| Brand | Price | Best for |
|---|---|---|
| Pull & Bear | Budget | Skate-leaning basics from Bershka's sister label |
| Stradivarius | Budget | Trend pieces at Bershka prices, softer shapes |
| H&M | Budget | One order that covers every department |
| C&A | Budget | Plain jeans and tees across mainland Europe |
| New Look | Budget | UK high-street trends with a tidier finish |
| Zaful | Budget | Swimwear and micro-trends, online only |
| Primark | Budget | The cheapest haul, if you'll collect it in store |
| Missguided | Budget | Going-out dresses and co-ords |
| Boohoo | Budget | Volume, with sister labels on the same site |
| Mango | Mid-range | Grown-up versions of Bershka shapes |
| Uniqlo | Mid-range | Plain layers and graphic tees that survive washing |
| Zara | Mid-range | Sharper tailoring from the same parent company |
| Oasis | Mid-range | Occasionwear you'd wear to a wedding |
| PrettyLittleThing | Budget | Party dressing on a next-day deadline |
Pull & Bear
Pull & Bear is owned by Inditex, the same company behind Bershka, and the two sit at the same budget price tier. Inditex runs eight brands in total, which explains why so much of this shop feels familiar.
The house look runs quieter than Bershka's. Skate and surf references do the heavy lifting, which means graphic tees, hoodies and loose denim rather than the cut-out going-out pieces Bershka pushes hardest. Same money, less noise.
UK shoppers want the pullandbear.com/gb storefront, which is the one that prices in pounds and posts domestically.
Best for: the days when Bershka's going-out rail isn't what you came for.
Stradivarius
Stradivarius is the third Inditex label on this list and the closest of them to Bershka on price. Both aim at the same Gen Z and millennial shopper, and both turn trends around at the same speed.
The difference is in the shapes. Stradivarius runs softer and more playful, with Y2K references handled as prettiness rather than as attitude, so the same trend arrives with less hardware on it. If Bershka's version of a going-out top feels too severe, this is where the gentler cut lives.
Stock rotates fast enough that a piece you liked last week may be gone, which is the trade you accept at this price.
Best for: Bershka trends without the edge sharpened.
H&M
H&M sits at the same budget tier as Bershka and covers far more departments, so a single order can carry a going-out top, socks, a cushion and something for a child. That breadth is the reason to shop it rather than any one rail.
One thing worth knowing before you shop the green tags. The Dutch consumer regulator ACM found that H&M used general sustainability terms including "Conscious" without saying what they meant, and H&M committed to change or drop those claims and to donate 500,000 euros. Read the material list on the product page instead of the label on the hanger.
Best for: one delivery that covers half a shopping list.
C&A
C&A describes itself as fashion for the whole family at affordable prices, and that's an accurate read of the shop. Jeans, tees, hoodies and jackets sit at the cheapest end of this list alongside kidswear and menswear.
Against Bershka it's the plainer option. You come here for the pieces that go under the trend piece, and C&A sits in the same budget tier as Bershka while aiming at a family rather than a teenager.
Check delivery before you fill a basket. The English-language shop runs on a European storefront at c-and-a.com/eu/en/shop, so where it posts to depends on the country you pick.
Best for: restocking jeans and basics without thinking about it.
New Look
New Look is the UK high-street answer to Bershka, selling women's, men's and kids' clothing from one site at the same budget tier. Its own storefront splits womenswear down to dresses, denim and the rest, so you can go straight to the category instead of scrolling a trend page.
The finish reads tidier than Bershka's. Where Bershka commits to a streetwear silhouette, New Look tends to give you the same season's idea in a shape you could wear to an office and then to dinner.
Best for: a trend piece that still works on a Tuesday.
Zaful
Zaful has no shops. It's an online-only retailer covering women's and men's clothing, and its swimwear range is the part that has no real equivalent at Bershka.
Micro-trends move faster here than anywhere else on this list. A silhouette that turned up on a feed a fortnight ago will already have a Zaful version, and prices sit at the bottom of the budget tier to match.
There are no stores to try anything on in, so the size guide on each listing is your only fit check. Read it before you commit to a swimsuit.
Best for: swimwear and a trend you want to try once.
Primark
Primark is the cheapest brand on this list and the hardest to buy from. There's no home delivery. Primark runs Click + Collect across Great Britain, where you order online and pick the parcel up in a store, and in the US the company doesn't sell online at all.
Accept that and it does the Bershka job on volume. Seasonal basics, accessories and casual pieces cost less here than at any other shop covered above, which is why a Primark haul photographs the way it does.
Plan the trip rather than waiting for a courier, and check the Click + Collect range before you set off, since the online catalogue is a slice of what a big store holds.
Best for: a big cheap haul you'll collect yourself.
Missguided
Missguided is the going-out specialist of the budget group, and its own navigation tells you so: dresses, tops, co-ords, bottoms, outerwear and knitwear, with the party categories doing the work.
Bershka and Missguided overlap hardest on event dressing. Missguided pushes the glamour further, so bodycon shapes and cut-out detail sit front of shop rather than tucked behind the denim.
Know what you're buying from before you check out. The site now runs as a marketplace on Shein's infrastructure, with third-party sellers such as SUMWON listed next to Missguided-branded product, so the seller name on the listing matters more here than the logo at the top of the page.
Best for: one dress for one night.
Boohoo
Boohoo gives you the widest catalogue of any budget brand here, and its own site links straight through to sister labels including Dorothy Perkins, Oasis and NastyGal. One checkout, several brands.
The overlap with Bershka is the pace. New product lands constantly, the party and loungewear sections are enormous, and the pricing stays inside the budget tier.
Size the catalogue to your patience. Filtering is the difference between finding the good version of a trend and scrolling past four hundred variations of it.
Best for: one basket that covers a weekend away.
Mango
Mango is the first step up in price on this list, sitting at a mid-range tier against Bershka's budget one. The Spanish brand sells the same silhouettes with cleaner lines and a more restrained palette.
Think of it as the grown-up read of a Bershka outfit. A blazer, a pair of trousers and a knit from Mango will carry a Bershka top and make the whole thing look considered.
Its UK store runs at shop.mango.com/gb/en, and the sale section is where the price gap with the budget brands closes.
Best for: the pieces you want to keep past one season.
Uniqlo
Uniqlo approaches this from the opposite direction to Bershka. The Japanese brand builds plain, well-finished layers around fabric technology rather than around a season, and prices them at a mid-range tier.
The bridge between the two is UT, Uniqlo's graphic T-shirt line, which runs artist and pop-culture prints in the way Bershka runs slogan tees. Buy the graphics there and the basics underneath from the same order.
Nothing here chases a trend. That's the point, and it's why a Uniqlo layer is what makes the fast-fashion pieces in your wardrobe last longer between purchases.
Best for: the plain half of every outfit.
Zara
Zara is Bershka's biggest sibling under Inditex, priced a tier above it and cut with more structure. Tailoring, outerwear and denim are where the extra money shows.
If you came looking for TRF, it's gone. Zara removed the TRF section from its site and apps, and there's no TRF category anywhere in the current Zara UK listings. The young, trend-led product still exists, folded into the main women's range instead of sold as its own line.
Best for: the sharper version of a Bershka shape.
Oasis
Oasis is the occasionwear pick, selling printed dresses and event pieces at a mid-range tier. Its own site describes the split plainly as everyday pieces alongside standout occasionwear.
The label trades under Debenhams Group, the company formerly called Boohoo Group, whose name appears in the copyright line on oasisfashion.com, and the site sells sister brands next to the Oasis range. Check the brand on the product page so you know what you're buying.
Against Bershka the shapes read more polished and less urban, which makes this the one to open when the invitation says something specific.
Best for: a wedding, a christening or a work party.
PrettyLittleThing
PrettyLittleThing covers the same going-out ground as Bershka at a budget tier, with bodycon dresses and co-ord sets as the specialities. Its own banner promises next-day delivery if you order by midnight, which is the reason people use it.
PLT pushes further into party dressing than Bershka does. Cut-outs, curve-hugging shapes and event pieces sit at the front of the site rather than behind the denim.
Payment options run to Klarna and the usual cards, so it's an easy checkout when you've left an outfit late.
Best for: an outfit you needed yesterday.
How to Choose the Right Brand for You
Start with what you're replacing. If it's the going-out rail, Missguided and PrettyLittleThing take it further than Bershka does, and Oasis handles the occasions that need a dress code. If it's the everyday half of the wardrobe, Pull & Bear, C&A and New Look sit at the same money with less noise.
Spend the extra tier when you want the piece to survive. Mango, Zara and Uniqlo cost more and hold their shape longer, which is what makes the cheap trend pieces look better sitting next to them.
Four sections came off this list at the last update. Zara TRF, H&M Divided and H&M's Conscious line were sub-labels rather than shops, and two of the three no longer exist as their own range, so the parent brands stand in their place. A duplicate C&A entry has been folded into one.
For more at this end of the market, our guides to brands like Primark, brands like Mango and brands like Edikted cover the neighbours, or browse the whole streetwear edit.
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Written by
Spencer Lanoue
