If your closet is full of laid-back, beachy pieces, chances are you're already a fan of Roxy and Billabong. These iconic brands perfectly capture the free-spirited, sun-soaked vibe of surf culture, offering everything from vibrant swimwear to the coziest hoodies.
Whether you're hitting the waves or just channeling that coastal energy, their styles are a go-to. If you're looking to expand your collection of surf-inspired fashion, here are 22 similar brands that serve up that same effortlessly cool aesthetic.
Rip Curl is a heavyweight in the surf world, known for high-performance gear that professional surfers actually wear. While they are serious about their technical wetsuits, their casual apparel has the same authentic, beach-ready feel as Billabong. Their style often leans more towards durability and function, making it perfect for those who are genuinely active but still want to look good.
Think durable boardshorts, classic logo tees, and comfy fleece you can throw on after a swim. Prices are comparable to the big brands, with staple pieces generally falling in the $50-$100 range. It's the ideal brand if you want gear that performs as well as it looks.
Shop now at ripcurl.com
As one of the original California surf brands, O'Neill has a classic, timeless feel. They pioneered the neoprene wetsuit, and that legacy of innovation carries through to their casual wear. Their collections are functional and laid-back, blending that signature California cool with practicality.
Similar to Roxy, their vibe is youthful and vibrant, though often with a more unisex appeal. Expect to find great quality swimwear and hybrid shorts that work in and out of the water, with most items priced between $40 and $120.
Shop now at oneill.com
Volcom is where surf style meets skate and street culture. If you like the energy of Roxy and Billabong but want something with a bit more of a rebellious, artistic edge, this is your brand. Their designs are known for bold prints, relaxed silhouettes, and a creative spirit.
You'll find everything from boardshorts and bikinis to hoodies and everyday apparel that doesn't scream "surfer" but definitely hints at it. Their stuff has a slightly edgier vibe than Billabong and is perfect for adding a little attitude to your beachy wardrobe.
Shop now at volcom.com
Hurley perfectly captures the fun, energetic side of surf culture. Like Roxy, it has a distinctly youthful and on-trend feel, with vibrant colors and innovative designs that stand out on the beach. They are known for incorporating performance technology into their apparel, so their boardshorts aren't just stylish - they're made to move.
Their collections are sporty, bright, and always fashionable, making them a great alternative if you love Roxy’s playful aesthetic but want to explore new prints and fits. Swimwear starts around $60, with casual pieces available up to $130.
Shop now at hurley.com
RVCA (pronounced ROO-KA) mashes up surf, skate, jiu-jitsu, and art cultures, creating an aesthetic that feels both cool and creative. They are famous for their collaborations with artists, which gives their graphic tees and apparel a unique, gallery-worthy vibe.
While sharing a similar lifestyle approach with Volcom and Billabong, RVCA’s focus on the "balance of opposites" gives it a more eclectic and art-driven feel. It’s perfect for someone whose interests go beyond the beach. Prices are very accessible, mostly sitting between $30 and $100.
Shop now at rvca.com
If your idea of a perfect day involves being on the water - whether surfing, fishing, or boating - Salt Life gets it. This brand embodies a broader coastal lifestyle. Their aesthetic is less about surf performance and more about the general love for the ocean.
Compared to Roxy or Billabong, Salt Life has a distinct nautical, salt-sprayed feel that resonates with anyone who lives for sunny days by the sea. They offer super comfortable tees, hats, and performance gear at an affordable price point, usually from $20 to $80.
Shop now at saltlife.com
While primarily famous for its high-performance surfboard fins, FCS (Fin Control System) also offers a sleek line of surf-centric apparel and accessories. They cater to core surfers who value technical quality, and their clothing reflects that ethos - functional, durable, and no-nonsense.
Their apparel line isn't massive, but what they do offer, like travel bags, ponchos, and tees, aligns perfectly with the authentic surf lifestyle. Think of them as a more specialized alternative to Billabong’s performance gear, for someone who truly lives and breathes surfing.
Shop now at fcs.com
Sometimes the perfect surf-inspired detail is an accessory. Rastaclat is famous for its braided bracelets, which have become a staple in the surf and skate communities. They create unique, colorful designs that embody a positive, feel-good message.
While you won’t find apparel here, their bracelets are the perfect finishing touch for a Roxy or Billabong outfit, adding a pop of color and personality. With most bracelets in the $15-$40 range, it’s an easy way to accessorize your beachy look.
Shop now at rastaclat.com
Yes, we’re talking about Billabong, but their women’s collection specifically deserves its own spotlight. It has carved out a stunning niche that blends the brand's core surf heritage with a dreamy, bohemian aesthetic. It's the perfect match for those who love Roxy’s vibe but want something a bit more flowy and romantic.
Expect to find gorgeous floral print bikinis, breezy sundresses, and cozy graphic sweaters that look just as good walking on the sand as they do at a bonfire. Pieces range from about $30 for separates to $150 for killer outerwear.
Shop now at billabong.com
As sister brands under the same corporate umbrella, Billabong and Roxy occasionally join forces for amazing collaborative collections. These special drops often represent the best of both worlds: Roxy's vibrant, feminine energy combined with Billabong's classic surf-boho aesthetic.
These collections are a must-see for anyone who already loves both brands. You can expect unique prints, fresh silhouettes in bikinis and dresses, and one-of-a-kind graphic tees. Keep an eye on their official websites, as these cool collaborations sell out quickly.
Shop now at billabong.com
Katin is one of California’s original surf outfitters, and they still make some of the best boardshorts around. Their vibe is heavy on heritage, with a focus on durability and timeless, classic designs. You won’t find overly trendy pieces here, just well-made staples that will last forever.
If you appreciate Billabong's roots but prefer a more understated, vintage look, Katin is for you. Their canvas shorts and simple graphic tees have a retro cool factor that feels authentic and effortless. Prices hover around the $40-$80 mark.
Shop now at katin.com
Hailing from Australia, Rhythm draws its inspiration from surfing, art, and music to create a unique lifestyle brand. Their collections have a definite vintage, lived-in feel, featuring earthy tones, hand-drawn prints, and timeless silhouettes.
In contrast to Roxy's bright and modern pop, Rhythm is more mellow and rustic. It's for the surf lover who also appreciates good design and a more chilled-out aesthetic. Think perfectly washed-out tees, flattering linen pants, and stylish one-piece swimsuits.
Shop now at rhythmsurf.com
Vissla is a modern surf brand that stands for creativity, craftsmanship, and sustainability. They embrace a "create and innovate" philosophy, often using eco-friendly materials like recycled coconut shells and plastics to make their stylish boardshorts and apparel.
Their vibe is contemporary and forward-thinking, making them a great fit for the eco-conscious surfer who still cares about style. If you like the innovation behind big brands but want to support a company with sustainability at its core, check out Vissla.
Shop now at vissla.com
Another gem from Down Under, The Critical Slide Society (or TCSS) is best described as surf-wear for the slightly more sophisticated, art-inclined individual. Their designs are witty, quirky, and don't take themselves too seriously.
You’ll find impeccable fits, original prints by featured artists, and an overall aesthetic that feels more like a cool indie brand than a giant surf corporation. It has the same youthful spirit as Roxy but with an offbeat, boutique charm that sets it apart.
Shop now at tcssclothing.com
Olasul is all about minimalist design and maximum sustainability. Specializing in ethically made swimwear from eco-conscious fabrics, this brand proves that you don't need loud prints to make a statement on the beach. Their designs are clean, modern, and built for both performance and style.
If you are drawn to the simplified pieces in Roxy or Billabong’s collections and want to build a more sustainable swimwear wardrobe, Olasul is an ideal choice. It offers sleek essentials with a conscience.
Shop now at olasul.com
The Search is Rip Curl's collection for the adventurous soul. This line is designed specifically for travel and exploration, with a focus on lightweight, packable, and quick-drying fabrics. It's rugged and functional, built for chasing waves in far-flung locations.
Think of it as the more technical, travel-ready sibling to Billabong's main adventure lines. If your love of surfing is tied to a love of travel, the shirts, shorts, and bags from the Search collection were made for you.
Shop now at ripcurl.com
L*Space takes beach style into more glamorous territory. Known for its luxurious fabrics, impeccable fits, and fashion-forward details like cutouts and modern silhouettes, this brand is the definition of chic swimwear.
It’s a step up in price from Roxy, sitting in the designer swimwear category with pieces usually ranging from $80 to $200. If you love Roxy’s trendy swimwear but are ready for an upgrade, L*Space offers sophisticated styles that will make you feel amazing.
Shop now at lspace.com
Seafolly is the quintessential Australian beach lifestyle brand, famous for its incredible swimwear that flatters a huge range of body types. Their collections are bright, bold, and always stylish, blending classic shapes with on-trend prints and colors.
They share Roxy’s passion for creating fun, confidence-boosting swimsuits but bring a more polished, internationally loved aesthetic. Alongside swimwear, you can find beautiful cover-ups and beach accessories to complete your look.
Shop now at seafolly.com
For a more accessible, budget-friendly take on Billabong’s signature style, look no further than their collaborations with PacSun. These collections capture the carefree California vibe perfectly, serving up on-trend pieces like graphic crop tops, relaxed beach pants, and cute bikinis.
This partnership makes the classic surf look easy to shop, often at a price point under $80. It's the perfect way to get that authentic Billabong aesthetic with a trendy, youthful twist that’s geared towards everyday wear.
Shop now at pacsun.com
Tallow offers a fresh, modern perspective on surf-inspired fashion. With a focus on sustainable materials and chic, minimalist designs, their versatile pieces are designed to transition effortlessly from the water to your everyday life.
Their aesthetic is clean and contemporary, appealing to those who want a stripped-back, stylish look. If you love the idea of eco-conscious surfwear but prefer simple silhouettes over busy prints, Tallow’s elegant swimwear and apparel are a fantastic find.
Shop now at tallow.com
For the younger generation of surf lovers, Billabong's kids and teens lines are a perfect pick. They translate the main brand's laid-back, sun-kissed style into playful, age-appropriate designs that are perfect for active youngsters.
You can expect to find fun prints, bright colors, and durable, comfortable fabrics across their range of swimwear, tees, shorts, and dresses. It’s a great way to get the whole family decked out in classic surf style, with most items under $50.
Shop now at billabong.com
For those days when you’re more active on land, L*Space offers an activewear line that is just as chic as their swimwear. Their collection features sleek leggings, stylish sports bras, and comfy tops that are perfect for yoga, beach workouts, or grabbing a coffee.
The aesthetic merges a surf-inspired coastal feel with high-performance function. It feels like a more luxurious, polished version of Roxy's active and swim collections, ideal for anyone who values fashion in their fitness wardrobe. Prices generally start at $60.
Shop now at lspace.com
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