If you love Honest Beauty for its clean, cruelty-free dedication, you're not alone. The brand is a go-to for its transparent approach to skincare and makeup, delivering effective products without harmful chemicals. It perfectly captures that healthy, natural glow vibe with an eco-conscious ethos.
For those who appreciate Honest Beauty's mission but are ready to explore other amazing brands with a similar commitment to clean ingredients and radiant results, here are 22 others worth checking out.
Beautycounter is serious about clean beauty, banning over 1,800 questionable ingredients from its skincare, makeup, and body care lines. With high-performance formulas and strict safety standards, it’s a perfect match for those who value transparency above all else. Think of it as a more luxurious, sophisticated version of Honest Beauty, offering elegant packaging and premium formulations for a health-conscious consumer who wants a touch of indulgence.
Shop now at www.beautycounter.com
Ilia is where skin-loving ingredients meet makeup. Specializing in clean, mineral-based formulas, this brand is known for favorites like their Super Serum Skin Tint that give you that effortless, radiant look. While Honest focuses on all-around clean living, Ilia hones in on a chic, fashion-forward aesthetic, making it the perfect choice for someone who wants their clean beauty with a side of modern cool.
Shop now at iliabeauty.com
Looking for dermatologist-backed clean skincare that won't break the bank? Meet Versed. This brand offers simple, effective solutions for everyday skin concerns in sleek, minimalist packaging. Like Honest, it’s all about approachable and non-toxic formulas, but Versed focuses entirely on skincare and is priced to be incredibly accessible for younger, eco-minded shoppers wanting real results without the fuss.
Shop now at versedskin.com
RMS Beauty is an icon in the organic makeup world, celebrated for its raw, skin-nourishing ingredients. Their products, especially the cult-favorite "Living Luminizer," are designed to create a dewy, natural glow that echoes Honest Beauty's philosophy. RMS stands out by using minimal, raw, and organic ingredients, appealing to clean beauty purists who prioritize ingredient integrity in their makeup.
Shop now at rmsbeauty.com
Juice Beauty takes "natural ingredients" a step further with its USDA-certified organic and antioxidant-rich skincare and makeup. If you love that Honest is rooted in botanical ingredients, you'll appreciate Juice Beauty's science-backed, high-performance approach. It’s for the eco-conscious consumer who wants potent, farm-to-face formulas that deliver visible results, often at a slightly higher price point.
Shop now at juicebeauty.com
Known for its chic, minimalist aesthetic, Herbivore delivers plant-based skincare that's as beautiful as it is effective. Products like their Lapis Facial Oil focus on potent botanicals and a luxurious sensory experience. While both brands are clean and sustainable, Herbivore feels more like a luxe, self-care ritual compared to Honest Beauty’s family-friendly, everyday essentials.
Shop now at herbivorebotanicals.com
For lovers of a simple, natural finish, Alima Pure specializes in pure, mineral-based makeup. Free from synthetic dyes and preservatives, their foundations and blushes offer a lightweight feel perfect for enhancing your skin, not covering it up. While Honest offers a broader product selection, Alima Pure is the expert for anyone dedicated to clean, non-toxic mineral makeup that prioritizes skin health.
Shop now at alimapure.com
E.l.f. proves you don’t need a big budget for great, cruelty-free beauty. A drugstore favorite, they offer inclusive, on-trend makeup and skincare at incredibly affordable prices. While it shares Honest Beauty's cruelty-free stance and is becoming more focused on clean formulations, its main draw is viral-worthy products and trend-driven collections that make beauty fun and accessible for everyone.
Shop now at elfcosmetics.com
Tata Harper is the epitome of eco-luxury skincare, crafting high-performance, farm-to-face products on her Vermont farm. This is for the Honest Beauty lover who's ready to seriously invest in their skincare routine. While both brands prioritize natural, non-toxic ingredients, Tata Harper offers a more premium, artisanal experience focused on visible, anti-aging results.
Shop now at tataharper.com
Kosas makes clean makeup that's quick, easy, and feels good on your skin thanks to its-first formulations. Their lineup, from tinted face oils to creamy concealers, creates that dewy, fresh-faced look Honest fans adore. Kosas appeals to a trendy, modern crowd that wants their clean beauty to perform just as well as conventional favorites, all wrapped in sleek, minimalist packaging.
Shop now at kosas.com
Pacifica serves up fun, affordable, 100% vegan beauty with a playful attitude. Offering everything from makeup and skincare to haircare and fragrances, they make clean living both accessible and vibrant. Like Honest, they’re committed to cruelty-free, clean formulas, but Pacifica targets a more youthful audience with energetic packaging and a wide, budget-friendly product range.
Shop now at pacificabeauty.com
Vapour offers premium, organic makeup focused on creating luminous, healthy skin. Their best-selling foundation sticks and multi-use blushes are known for their blendable textures and nourishing formulas. It shares a dedication to transparency and eco-friendliness with Honest, but Vapour delivers a more artisanal, high-end feel for those seeking luxurious organic performance.
Shop now at vapourbeauty.com
A true classic in natural beauty, Burt’s Bees brings its trusted, botanical-based ethos to a full line of skincare and makeup. If you appreciate Honest for its no-fuss approach, you'll love Burt's Bees for its simple, sustainable, and affordable products like tinted lip balms and BB creams. It’s perfect for everyday, gentle essentials rooted in ingredients from nature.
Shop now at burtsbees.com
While not a brand itself, Kloverbox is a subscription box that's an amazing discovery tool for clean beauty lovers. Each box is curated with ethically sourced, eco-conscious products that perfectly align with Honest Beauty’s values. It’s a fantastic way to find your next favorite clean skincare serum or non-toxic lipstick from emerging brands in the space.
Shop now at kloverbox.com
Fit Glow Beauty blends all-natural ingredients with evidence-based formulas to create makeup and skincare that actually improves your skin health. Their formulas are specifically designed for sensitive and acne-prone skin, resonating with anyone who loves Honest for its gentle touch. This is the brand for someone ready to invest in premium, luxurious clean beauty that's backed by science.
Shop now at fitglowbeauty.com
As the name suggests, 100% Pure uses fruit pigments and natural ingredients to create its vibrant range of makeup and skincare. If you want your clean products to be playful and colorful, this brand is for you. It shares Honest’s passion for safe, non-toxic formulations but adds a fun, whimsical twist with berry-scented palettes and super-pigmented lipsticks.
Shop now at 100percentpure.com
Hailing from the UK, Pai Skincare is an expert in organic, minimalist formulas designed for very sensitive skin. Their core mission is to create effective, non-irritating products, making it a stellar alternative for those who turn to Honest for its skin-friendly promise. Pai stands out for its specialized, certified-organic approach to soothing reactive skin without compromising on results.
Shop now at paiskincare.com
Lilah B. delivers luxe, clean makeup with a "less is more" philosophy. Their stunning, pebble-like packaging holds multi-purpose products designed to create an effortless, polished look. Similar to Honest, the focus is on a natural, healthy glow, but Lilah B. brings a sophisticated, minimalist elegance for someone who wants their makeup routine to be both clean and luxurious.
Shop now at lilahb.com
This brand is all about lipstick - and doing it cleanly. Axiology creates 100% plant-based, cruelty-free lip colors in sustainable packaging (check out their innovative paper-tube Lip-to-Lid Balmies). While Honest covers a wide range, Axiology is for the conscious consumer who wants to perfect their pout with vibrant, hydrating lipsticks without any of the bad stuff.
Shop now at axiologybeauty.com
Clove + Hallow creates affordable, high-performance clean beauty with a professional edge. They debunk the myth that clean makeup can't be intensely pigmented and long-lasting. If you love Honest for its ethics but crave more inclusive shades and bold color payoffs, Clove + Hallow is your perfect match.
Shop now at cloveandhallow.com
Originating from Australia, Inika Organic provides certified organic, vegan, and cruelty-free cosmetics that are gentle enough for even the most sensitive skin. They offer everything from breathable foundations to non-toxic mascaras. Inika shares Honest Beauty’s ethos of safe, high-quality ingredients, but with a global, holistic approach and a focus on luxurious organic performance.
Shop now at inika.com
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