It's easy to see why everyone loves Reformation's swimwear. With its effortless, California-cool vibe, sustainable fabrics, and minimalist designs, it's the perfect choice for chic, eco-conscious style that looks amazing by the pool or on the beach. Their pieces are trendy yet timeless, hitting that perfect sweet spot.
If you're a fan of Ref's swimwear but looking to discover some new favorites with a similar feel, you're in the right place. From bold prints to other eco-friendly champions, here are 22 other brands you should have on your radar for your next vacation.
Solid & Striped is your destination for high-quality, timeless swimwear with clean lines and modern cuts. Think flattering bikinis and classic one-pieces that feel both current and everlasting. Their pieces typically range from $50–$150, offering a similar price point to Reformation.
While both brands share a focus on chic, effortless looks, Solid & Striped brings a slightly more preppy and polished vibe to the beach. They also prioritize sustainable production, making them another fantastic eco-conscious option for refined, comfortable swim essentials.
Shop now at www.solidandstriped.com
If you love to make a statement, Frankies Bikinis delivers bold prints, sexy cuts, and playful designs that are made for turning heads. With pieces usually between $80 and $200, this brand is all about embracing current trends and creating Instagram-worthy beach moments.
Where Reformation offers a more minimalist, understated cool, Frankies Bikinis dials up the volume with a fun, flirty, and daring aesthetic. They stand out for vibrant patterns and innovative fabric choices that are perfect for the trend-forward swimmer.
Shop now at frankiesbikinis.com
Vitamin A has built its reputation on luxurious, sustainable swimwear crafted from eco-friendly materials like regenerated nylon. Their collections are defined by sleek, minimalist silhouettes and a strong focus on high-quality craftsmanship, with prices generally sitting between $80 and $200.
Similar to Reformation, Vitamin A is deeply committed to eco-conscious principles. However, their style leans towards a more refined and timeless elegance, making it perfect for anyone seeking sophisticated, sustainable swim that feels effortlessly polished, whether you're on vacation or at a local pool.
Shop now at www.vitaminaswim.com
Known for its iconic, signature crinkle-stretch fabric, Hunza G offers bikinis and one-pieces that are instantly recognizable and incredibly comfortable. Their body-hugging fits and minimalist yet distinctive aesthetic come with a price tag of around $120–$200.
Unlike Reformation's sleek fabrics, Hunza G's entire vibe is built around its unique texture and retro-inspired silhouettes. It's the perfect choice for someone who wants a comfortable, no-fuss swim look that has a serious touch of vintage cool.
Shop now at hunzag.com
This California-based brand is famous for versatile and stylish swimwear that's made for mixing and matching. Priced around $80–$180, L*Space combines boho-chic vibes with modern silhouettes for a look that's perfect for a day in the sun.
While Reformation leans toward sleek and minimalist, L*Space offers a more relaxed, beachy aesthetic, often featuring fun prints and playful details like tassels and cutouts. It’s ideal for anyone who wants a laid-back yet stylish look that feels right at home on the coast.
Shop now at lspace.com
Mara Hoffman is a go-to for sustainable, bohemian-inspired fashion, and her swim collections are no exception. Expect bold prints, vibrant colors, and eco-friendly fabrics that blend artful designs with responsible production, with prices typically running from $100–$250.
In contrast to Reformation's more muted and minimal approach, Mara Hoffman's swimwear is expressive, artistic, and playful. Her pieces are wearable works of art, attracting shoppers who love unique patterns and aren't afraid of a splash of color.
Shop now at marahoffman.com
Aerie wins for its incredibly affordable and inclusive swimwear, with prices often as low as $20–$70. With a strong focus on body positivity, their collections are celebrated for comfortable fits, bright colors, and practical styles for every body type.
While not a sustainable brand in the same vein as Reformation, Aerie provides a budget-friendly alternative that focuses on accessible, everyday beachwear. For fun, reliable swim basics that won't break the bank, they're a top contender.
Shop now at www.ae.com
Mikoh offers luxury swimwear with a dedication to sleek, minimalist designs using high-quality fabrics. With most pieces priced above $150, the brand is known for its buttery-soft materials and signature minimal bikinis and seamless one-pieces.
Compared to Reformation, Mikoh channels a more upscale, understated aesthetic, focusing purely on premium materials and securing the perfect, comfortable fit. It's the ideal choice for true minimalists seeking a refined, elegant look.
Shop now at mikoh.com
Summersalt has become a shopper-favorite for its inclusive, size-diverse swimwear that prioritizes comfort, flattering fits, and eco-conscious fabrics. Their collections are packed with vibrant colors and bold, eye-catching patterns, with prices typically between $60 and $150.
If you find Reformation's color palette a bit too muted, Summersalt is your answer. They offer a more playful, poppy aesthetic grounded in body positivity and sustainability, making them a fantastic and smart choice for a wide range of beachgoers.
Shop now at summersalt.com
With a focus on luxurious and eco-friendly swimwear, Vitamin A combines sustainable fabrics with sleek, sophisticated design. Their meticulously crafted suits, priced from $80 to $200, are a testament to quality craftsmanship.
Like Reformation, this brand is a hero of sustainable style. However, Vitamin A's aesthetic is distinctly more rooted in timeless elegance, making it a wonderful investment for chic, polished swimwear you'll wear year after year.
Shop now at www.vitaminaswim.com
Frankies Bikinis is the brand for trendy, confident swimwear featuring daring cuts, playful prints, and statement-making silhouettes. A favorite among fashion influencers, their suits generally cost between $80 and $200.
In contrast to Reformation's quieter style, Frankies Bikinis is all about vibrant, eye-catching looks designed for fun in the sun. If you want your swimwear to have a bold personality, this brand is the perfect match.
Shop now at frankiesbikinis.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
