There's a reason Ritu Kumar is a legend in the Indian fashion world. If you love elegant ethnic wear that feels both timeless and modern, chances are you already have a piece or two from this iconic brand. Ritu Kumar seamlessly blends traditional craftsmanship with beautiful, wearable silhouettes that are perfect for everything from weddings to festive dinners.
But when you want to expand your collection and discover other designers who share a similar appreciation for quality, detail, and heritage, it can be hard to know where to start. If you love Ritu Kumar’s sophisticated aesthetic, here are 19 amazing brands that offer their own unique spin on elegant ethnic fashion.
Think of Biba as Ritu Kumar's more playful and accessible little sister. Known for its vibrant, colorful, and youthful designs, Biba is a fantastic go-to for trendy, everyday ethnic wear. You'll find a massive selection of kurtas, salwar suits, and dupattas featuring bold prints and comfy fabrics, all at a super friendly price point of around $20-$100.
While Ritu Kumar is all about refined elegance for special occasions, Biba masters stylish and effortless outfits for casual gatherings or daily wear. It's perfect if you're looking for fun pieces that celebrate Indian heritage with a fresh, contemporary twist. Shop now at bibaindia.com
If you're drawn to the craftsmanship in Ritu Kumar's designs but prefer a more natural, minimalist aesthetic, you'll love Fabindia. The brand specializes in handcrafted apparel made from organic fabrics like cotton, linen, and khadi. Their collection, typically priced from $30-$200, is all about earthy, understated elegance that highlights traditional artisan skills.
Fabindia's style is more rustic and simple compared to Ritu Kumar's embroidered opulence, but both brands share a deep commitment to preserving Indian artisan techniques. It's the ideal choice for versatile kurtas and dresses that feel both timeless and sustainable. Shop now at fabindia.com
Anokhi is a haven for lovers of artisanal block-printed textiles and bohemian-inspired fashion. Their kurtas, skirts, and dresses ($25-$150) are renowned for their vibrant prints and natural dyes, offering a laid-back, eco-conscious style. Every piece feels unique and tells a story of handcrafted tradition.
Where Ritu Kumar offers intricate, formal elegance, Anokhi provides a relaxed, effortless vibe rooted in authentic printing techniques. It's for the person who loves the heritage feel but wants something more casual and free-spirited for their wardrobe. Shop now at anokhi.com
For those special occasions that call for pure luxury, Varanasi Weaves specializes in breathtaking Banarasi silk sarees and textiles. These are heritage pieces designed for weddings and grand celebrations, with price points from $300 to over $2,000. Each saree is a masterclass in fine weaving and opulence.
Like Ritu Kumar, Varanasi Weaves celebrates legendary Indian craftsmanship. However, it focuses almost exclusively on the rich tradition of Banarasi silk, making their pieces true investment heirlooms that embody timeless grandeur. Shop now at varanasiweaves.com
Nayna’s Collection strikes a beautiful balance between traditional embroidery and contemporary silhouettes. Offering sarees, lehengas, and anarkalis from $100-$300, the brand is known for its detailed craftsmanship that feels regal but not over-the-top. The designs are sophisticated and infuse modern cuts with classic Indian artistry.
Similar to Ritu Kumar's focus on quality craft, Nayna’s Collection provides elegant statement pieces. The key difference is a leaning towards more sleek, modern designs that appeal to women who want a polished, contemporary ethnic look. Shop now at naynacollections.com
When the occasion calls for head-turning glamour, Aurelia delivers. This premium brand focuses on luxurious bridal and occasion wear ($200-$700) featuring intricate beadwork, rich embroidery, and fine fabrics. It's all about making a statement at special events and weddings.
While Ritu Kumar offers timeless elegance, Aurelia leans into a more flamboyant and ornate aesthetic. If you're looking for an ethnic piece that's bursting with modern flair and intricate detailing, Aurelia is your brand. Shop now at aureliacollections.com
Raw Mango is celebrated for its minimalist yet profoundly cultural approach to Indian textiles. With sarees, blouses, and kurtas ranging from $100-$600, the brand is a go-to for its understated elegance and artistic sensibility. They prioritize handwoven silks, khadi, and natural dyes to create pieces that feel like modern art.
This brand is for you if you love the artisanal heart of Ritu Kumar but crave a more modern, minimalist design language. Raw Mango offers subtle luxury and impeccable craftsmanship, making it a favorite among discerning fashion lovers. Shop now at rawmango.com
If Ritu Kumar is for an elegant event, Sabyasachi is for the day you are the main event. Known as one of India's most iconic luxury bridal designers, Sabyasachi is all about unapologetic opulence. Think regal lehengas, heavily embroidered sarees, and dramatic silhouettes, with prices starting around $1,000 and soaring from there.
While both designers are masters of their craft, Ritu Kumar offers more accessible, wearable elegance while Sabyasachi specializes in grand, aspirational couture for weddings and red carpet moments. Shop now at sabyasachi.com
For a dose of fun and quirkiness, look no further than House of Masaba. The brand is famous for its bold, contemporary prints that blend traditional Indian motifs with a playful, modern spirit. With ready-to-wear sarees, dresses, and separates from $150-$600, it's ethnic fashion with a signature twist.
Where Ritu Kumar's aesthetic is classic and eternally chic, Masaba's is vibrant, experimental, and fashion-forward. It's the perfect brand for a younger audience or anyone who wants their traditional wear to show off their personality. Shop now at masabagupta.com
Jaypore is an online marketplace that feels like a beautifully curated treasure trove of handcrafted goods from artisans across India. Their clothing collection ($50-$300) features unique kurtas, embroidered dresses, and dupattas that feel special and authentic. The overall vibe is earthy, bohemian, and eclectic.
While Ritu Kumar presents a more refined and singular vision, Jaypore offers a diverse array of artisan-focused styles. It's ideal for building an ethnic wardrobe filled with one-of-a-kind, heritage-inspired pieces from different creative hands. Shop now at jaypore.com
Bohame brings a modern, minimalist twist to ethnic wear. With a clean color palette focusing on neutrals and elegant lines, their collection of kurtas and separates ($100-$350) is effortlessly chic. The focus here is on high-quality fabrics and subtle, understated embroidery that makes each piece incredibly versatile.
Bohame shares Ritu Kumar's dedication to craftsmanship but channels it into a more clean and contemporary aesthetic. If you're looking for sophisticated pieces that blend seamlessly into a modern wardrobe without ornate detailing, Bohame is a perfect fit. Shop now at bohame.com
Known for its gorgeous linen sarees, Anavila is the epitome of understated elegance and comfort. Their collections, priced between $150 and $400, feature organic fabrics, natural dyes, and subtle, minimalist designs. The feel is relaxed, modern, and incredibly sophisticated without ever being fussy.
Anavila offers an alternative to Ritu Kumar’s more structured and embellished pieces. It's designed for the modern woman who values sustainability and simplicity, providing ethnic fashion that is both beautiful and beautifully easy to wear. Shop now at anavila.in
While not a single brand, Pernia’s Pop-Up Shop is the ultimate destination for discovering high-end Indian designers. This luxury online boutique offers a curated selection from names like Sabyasachi and Tarun Tahiliani, with pieces ranging from $1,000 to well over $20,000. It’s where you go to find couture sarees, lehengas, and gowns for the most important events.
Like Ritu Kumar, Pernia's focuses on premium, designer-led ethnic fashion. The main difference is that it operates at a higher, more exclusive couture level, bringing multiple top-tier designers under one digital roof. Shop now at perniaspopup.com
Meera and Muza create contemporary fusion wear that shines with modern silhouettes and artisanal embroidery. Their sarees and lehengas, typically in the $150-$400 range, are known for their innovative use of fabrics and striking details. It's ethnic wear that feels trendy and fresh.
This brand is for you if you're looking for something more experimental than Ritu Kumar’s classic style. Meera and Muza bring a youthful, fashion-forward energy to traditional wear, making them perfect for making a stylish statement. Shop now at meeraandmuza.com
Kalki Fashion offers a wide and glamorous selection of ethnic wear, from modern sarees to festive lehengas and gowns ($100-$600). Their aesthetic is contemporary and trend-driven, featuring intricate embroidery and youthful cuts that appeal to a modern sense of style while still honoring tradition.
Kalki is similar to Ritu Kumar in its appreciation for quality embroidery, but it often interprets trends more directly. It’s a fantastic choice for those looking for of-the-moment ethnic styles for weddings and parties. Shop now at kalkifashion.com
Bridging Western elegance with Indian craftsmanship, Tadashi Shoji India is known for its luxury ethnic and fusion wear. With prices from $300-$1,500, the brand excels at creating sophisticated pieces with delicate embroidery and romantic lace in elegant silhouettes. This is refined occasion wear for weddings and formal events.
Compared to Ritu Kumar's heritage-driven aesthetic, Tadashi Shoji India brings a more international, modern luxe feel. It’s perfect for someone seeking a refined and romantic ethnic look with a global sensibility. Shop now at tadashishoji.in
Kashish by Varun Bahl sits firmly in the luxury bridal and couture space. The brand is known for grand, regal pieces with lavish embroidery and opulent fabrics, with a price range of $1,000-$5,000+. This is high-impact fashion designed for brides and high-profile celebrations.
Next to Ritu Kumar’s timeless sophistication, Kashish focuses on show-stopping, couture-level opulence. It's your destination for when you need a bridal or formal look that is undeniably grand and embellished to perfection. Shop now at varunbahl.com
Aarong is a beloved Bangladeshi lifestyle brand that offers a wonderful range of ethnic wear rooted in South Asian traditions. From casual kurtas to festive sarees ($20-150), their collections are vibrant and celebrate regional craftsmanship, often featuring handcrafted textiles and folk art motifs.
While Ritu Kumar is positioned as a designer luxury brand, Aarong provides beautiful, culturally rich fashion that is much more accessible. It’s a great place to find unique pieces that celebrate folk art and heritage at an affordable price point. Shop now at aarong.com
Though not an apparel brand, Amrapali is a must-know for anyone who loves ethnic fashion. They specialize in stunning, handcrafted traditional jewelry - from majestic kundan sets to intricate meenakari and temple jewelry pieces. Priced from $100 to over $1,000, their designs are the perfect finishing touch.
Amrapali's ornate, timeless jewelry beautifully complements the elegant clothing created by Ritu Kumar. Pairing a Ritu Kumar outfit with Amrapali jewelry creates a complete, regal look that feels both authentic and luxurious. Shop now at amrapali.co.in
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