If you love that effortless, sun-drenched style, chances are you’re already a fan of Rhythm Livin. Known for its laid-back, surf-inspired aesthetic, the brand perfectly captures the carefree spirit of a life spent by the coast with its flowy dresses, printed essentials, and relaxed fits.
For those who can't get enough of that beachy, boho-chic vibe, we’ve rounded up some amazing alternatives. Whether you’re looking for performance surf gear or just more casual coastal staples, here are 19 similar brands that deliver that same surf-inspired feel.
Patagonia is the go-to for durable, eco-conscious outdoor and surf gear. With price points generally between $50 and $250, they offer everything from high-performance wetsuits to casual wear built for adventure. Their vibe is more rugged and technical than Rhythm Livin's, with a deep commitment to sustainability and environmental activism shaping everything they do.
While Rhythm captures the fashion-forward side of surf culture, Patagonia serves those who need functional gear that stands up to the elements. If you love the surf lifestyle but also prioritize performance and ethical production, Patagonia is an excellent choice.
Shop now at www.patagonia.com
A true classic in the surf world, Billabong is famous for its high-quality wetsuits, boardshorts, and casual beach apparel that embody an authentic surf lifestyle. Their prices range from about $20 for basics to $80 for technical pieces. Known for bold prints and a youthful, high-energy vibe, Billabong is a long-standing favorite for a reason.
Unlike Rhythm’s trendy, boho-inspired collections, Billabong offers a wider selection of technical surf gear designed for performance in the water. It’s a perfect fit for both serious surfers and anyone who wants to rock an iconic surf look.
Shop now at www.billabong.com
As a true pioneer in surfwear, O'Neill is celebrated for its innovative wetsuits and apparel that perfectly merge performance with style. Their collection ranges from $30 to $150 and includes everything from bikinis and boardshorts to everyday tees and hoodies. O’Neill’s aesthetic is youthful and athletic, with a strong focus on technical features.
While Rhythm has a relaxed, fashion-forward approach, O’Neill leans more towards performance-driven gear that also looks great on the beach. It’s the brand for surf lovers who need their clothes to function as well as they look.
Shop now at www.oneill.com
Rip Curl is another global surf powerhouse offering everything from innovative wetsuits to stylish casual wear, typically in the $40-$200 range. With a surf-centric aesthetic that feels both laid-back and a little bit edgy, the brand is highly respected for its functional gear made for life in the water.
While Rhythm embraces a softer, boho look, Rip Curl is focused on high-performance surfwear that suits a more active lifestyle. It's a brand for the dedicated surfer who still wants to look cool when they’re out of the water.
Shop now at www.ripcurl.com
As the sister brand to Quiksilver, Roxy specializes in surf-inspired fashion exclusively for women. Priced between $20 and $100, their collections are filled with trendy swimwear, flowy dresses, and playful accessories that are perfect for a day at the beach. Roxy is known for its youthful, distinctly feminine vibe with bold prints and bright colors.
Compared to Rhythm Livin’s more unisex, laid-back feel, Roxy’s style is more vibrant, colorful, and fashion-forward. It’s a dream brand for girls and women who want to add a fun, energetic pop to their surf wardrobe.
Shop now at www.roxy.com
Volcom draws its inspiration from surf, skate, and street culture to create an edgy, unique look. With prices in the $30-$120 range, they offer casual apparel, swimsuits, and accessories with a rebellious spirit. Expect bold graphics and relaxed fits that appeal to a younger, more alternative crowd.
While Rhythm Livin is all about that breezy, boho surf aesthetic, Volcom leans into a more urban, street-ready style. It’s a great choice if you appreciate surf culture but prefer a look with a bit more attitude.
Shop now at www.volcom.com
Capturing the laid-back, artsy vibe of its namesake, Venice Beach offers affordable and casual surf-inspired clothing, with most items priced under $50. Their aesthetic is heavy on vintage vibes, with relaxed fits, tie-dye prints, and lots of fun, beachy accessories.
If you love Rhythm's relaxed feel but are looking for something a bit more budget-friendly and nostalgic, Venice Beach is a perfect choice. It's ideal for casual beach days when you want to look cool without trying too hard.
Shop now at www.venicebeach.com
Reef is a legend in the world of iconic flip-flops and sandals, but they also offer a great selection of casual surfwear and accessories priced from $20 to $80. Their whole brand DNA is about a relaxed, beach-ready vibe, with a major focus on comfort and durability that keeps fans coming back.
While Rhythm has a broader apparel collection, Reef specializes in the footwear that completes the coastal look. Their products are the perfect foundation for any outfit inspired by surf culture.
Shop now at www.reef.com
Foxy Stork is a boutique brand delivering trendy, surf-inspired swimwear, dresses, and accessories in the $30-$90 price range. Its style mixes boho-chic elements with modern, playful patterns that feel perfect for a beach party or a sunny brunch. The silhouettes are often flirty and feminine, with a focus on flattering fits.
Where Rhythm offers a more relaxed, day-to-day surf aesthetic, Foxy Stork's pieces feel a little more dressed up and special. It’s a great option for those who want stylish, beach-ready outfits that truly stand out.
Shop now at foxystork.com
For a more premium take on beach style, Salt Water Luxe specializes in boho-chic swimwear and resort wear. With prices from $80 to $200, their collections feature flowy cover-ups and beautiful bikinis made from luxurious fabrics and unique prints. The brand feels elevated and sophisticated while still being totally relaxed.
Compared to Rhythm's affordable and casual vibe, Salt Water Luxe targets a slightly more upscale market. It's the perfect brand for anyone looking to build a polished, high-quality vacation wardrobe.
Shop now at saltwaterluxe.com
L*Space creates super chic, high-quality swimwear and resort wear, typically priced between $80 and $200. The brand is known for its sleek, modern silhouettes and figure-flattering designs that feel both trendy and timeless. It's a go-to for women who want swimwear that can easily transition from the beach to a city outing.
While Rhythm has a more grounded, boho look, L*Space emphasizes a more sophisticated, minimalist aesthetic. If your style is modern and refined, you'll love their beautifully crafted pieces.
Shop now at lspace.com
Indah brings a vibrant, eclectic energy with its boutique swimwear and resort wear, inspired by global beach cultures. Priced between $100 and $250, their pieces stand out with unique cuts, bold prints, and artisanal details. Indah channels a colorful, adventurous, and fashion-forward spirit.
Compared to Rhythm’s casual, everyday surf feel, Indah offers luxe, statement-making pieces. It’s perfect for the beach lover who likes to turn heads and isn't afraid of a little color.
Shop now at indahclothing.com
Sunday Supply Co. masters that effortlessly cool, laid-back feel with its collection of surf-inspired apparel, swimwear, and accessories. With most items in the $30-$120 range, their style combines vintage-inspired prints with modern, easy-to-wear cuts.
The brand shares a similar relaxed vibe with Rhythm Livin but injects a bit more of a retro, nostalgic twist into its designs. It’s an awesome choice for anyone who loves a vintage-modern mix for their beach look.
Shop now at sundaysupplyco.com
Amuse Society designs trendy, surf-inspired clothing and swimwear with a boho-chic vibe, running from $50-$150. You'll find lots of flowy dresses, stylish bikinis, and beach-ready accessories, all with a modern, artistic flair that feels cool and contemporary.
While Rhythm’s style is more classic and laid-back, Amuse Society brings a slightly more elevated, fashion-forward edge to west-coast dressing. It offers a curated, boutique aesthetic that’s perfect for the stylish beachgoer.
Shop now at amusesociety.com
Luli Fama is a luxury swimwear brand that is all about making a statement. Priced from $120-$300, their pieces are renowned for vibrant, eye-catching tropical prints and incredibly flattering designs. The entire aesthetic is bold, confident, and unapologetically colorful.
Where Rhythm offers a more fun and casual style, Luli Fama caters to a more upscale market with luxe fabrics and standout patterns. If you want beachwear that feels glamorous and unique, this brand is for you.
Shop now at lulifama.com
As one of Australia's most beloved swimwear brands, Seafolly is recognized worldwide for its classic, high-quality swim and resort wear. Ranging from $80 to $200, their collections blend timeless elegance with modern trends, featuring beautiful prints and famously good fits.
Seafolly shares a love of beach culture with Rhythm but leans more towards a sophisticated, polished look. If you appreciate a more classic and structured approach to swimwear, Seafolly is a fantastic option.
Shop now at seafolly.com
Hailing from Colombia, Maaji is a swimwear brand known for its playful spirit and innovative designs, typically costing $80-$200. Their signature is their reversible bikinis, which offer two looks in one, often featuring eclectic, colorful, tropical-inspired prints. Maaji is all about fun and versatility.
While Rhythm has a laid-back Southern California vibe, Maaji offers an energetic, vibrant aesthetic with a focus on mix-and-match pieces. It’s perfect for the fashion-lover who wants options and is never afraid of a joyful print.
Shop now at maajiclothing.com
Tallow is a newer surf-inspired brand that centers its designs around sustainability and eco-friendly materials. With prices from $50-$150, they offer minimalist, effortlessly chic swimwear, dresses, and apparel that align with the slow fashion movement.
Compared to Rhythm Livin’s vibrant boho style, Tallow takes a more refined and understated approach. Both brands celebrate surf culture, but Tallow appeals to the eco-conscious consumer who prefers a more subdued and timeless look.
Shop now at tallow.co
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