If you're obsessed with the easy, your-skin-but-better vibe of Rare Beauty, you're in good company. Selena Gomez's brand totally gets it: makeup should be all about feeling good, not covering up. With its weightless formulas, dewy finishes, and super blendable products, Rare Beauty makes achieving that fresh-faced glow simple for everyone.
For those who love that philosophy and are looking for more brands to add to their minimalist makeup routine, we've found 20 amazing alternatives that deliver similar results. From clean beauty heroes to affordable finds, here are brands that will help you master that "no-makeup" makeup look.
Often considered the OG of minimalist makeup, Glossier is built on a "skin first, makeup second" philosophy. Known for its iconic Cloud Paint blushes, Boy Brow gel, and barely-there Skin Tint, the brand is perfect for achieving that dewy, fresh look that feels completely natural. Its aesthetic is clean and modern, focusing on enhancing your own features, not masking them.
Like Rare Beauty, Glossier champions ease of use and a radiant finish, but with an even stronger emphasis on sheer formulas. If you want makeup that looks and feels like you have nothing on, Glossier is a must-try. Expect similar mid-range prices, with most products between $18 and $30.
Shop now at glossier.com
Tower 28 Beauty is crafted specifically for sensitive skin, making it a dream for anyone prone to irritation but still wanting a radiant glow. The brand is famous for its SunnyDays SPF 30 Tinted Sunscreen and BeachPlease Luminous Tinted Balms, which give cheeks and lips a beautiful, dewy flush of color. All products are clean, vegan, and hypoallergenic.
This brand perfectly aligns with Rare Beauty's commitment to creating products that feel good on the skin. The main difference is Tower 28's strict adherence to the National Eczema Association's guidelines, ensuring every product is soothing and safe. It's effortless beauty with a dermatologist-approved twist.
Shop now at tower28beauty.com
Ilia Beauty proves that clean, skincare-infused makeup can be both beautiful and highly effective. With best-sellers like the Super Serum Skin Tint SPF 40 and Multi-Stick pigments, Ilia merges active levels of skincare ingredients with gorgeous, wearable color. The result is makeup that improves your skin over time while giving you a fresh, luminous finish.
Similar to Rare Beauty, Ilia prioritizes cruelty-free formulas and a natural look. However, Ilia leans a bit more into an elegant, polished aesthetic with a strong focus on high-performance skincare benefits. It’s slightly more expensive but worth it for those who see makeup and skincare as one and the same.
Shop now at iliabeauty.com
Clean, chic, and incredibly easy to use, Saie (pronounced "say") is all about feel-good makeup. Their standout products include the dreamy Dew Blush, ultra-hydrating Glowy Super Gel, and airy Slip Tint. The textures are creamy and blendable, making it foolproof to achieve that healthy, sunkissed look in just a few minutes.
Saie and Rare Beauty share a love for dewy finishes, sustainable practices, and vegan formulas. Saie's distinction lies in its super-hydrating, almost-skincare textures that practically melt into your skin for a seamless, radiant finish that feels weightless.
Shop now at saiehello.com
MERIT is the answer for anyone who wants a polished look in five minutes or less. The brand’s collection is a curated set of impossible-to-mess-up essentials, like the super-blendable Minimalist foundation/concealer stick and Flush Balm cream blush. MERIT’s aesthetic is modern, minimalist, and designed to simplify your routine.
Much like Rare Beauty, MERIT is about enhancing your features with multipurpose, easy-to-use products that don't require pro-level skills. Where Rare Beauty offers more vibrant pops of color, MERIT focuses on a thoughtfully edited palette of sophisticated, everyday neutrals.
Shop now at meritbeauty.com
Kosas offers "makeup for skincare freaks," packing its products with active, skin-loving ingredients. From the Revealer Concealer to the Wet Lip Oil Gloss, every formula is designed to perform like makeup while feeling like comfortable, nourishing skincare. The vibe is trendy, clean, California-cool.
Both Kosas and Rare Beauty are dedicated to creating makeup that works for your skin, not against it. Kosas is particularly known for its clinical-level skincare ingredients that actively hydrate, brighten, and plump your skin while you wear them, making it a great choice for a truly effortless, healthy glow from the inside out.
Shop now at kosas.com
Founded by Jessica Alba, Honest Beauty lives up to its name with clean, cruelty-free makeup that's as safe as it is effective. The brand's lineup includes favorites like the CCC Clean Corrective with Vitamin C Tinted Moisturizer and the Creme Cheek + Lip Color. The focus is on lightweight formulas and fresh, luminous finishes for everyday wear.
Honest and Rare Beauty share a strong ethical backbone and a passion for creating makeup that enhances your natural beauty. Honest uniquely positions itself with a "no list" of over 3,500 questionable chemicals, making it one of the go-to brands for conscious consumers looking for simple, trustworthy products.
Shop now at thehonestcompany.com
Milk Makeup brings a cool, edgy vibe to minimalist beauty. Known for its innovative stick formats - like the Lip + Cheek Stick and Matte Bronzer - the brand champions vegan ingredients, portability, and quick application. Their products deliver bold color payoff that's still easy to sheer out for a natural finish.
Like Rare Beauty, Milk is all about self-expression and fuss-free products. While Rare's aesthetic is soft and pretty, Milk's is grittier and more urban. It’s perfect if you love Rare’s liquid blushes but want a different format or a wider range of fun, creative products for an on-the-go routine.
Shop now at milkmakeup.com
While Rihanna's Fenty Beauty is famous for its game-changing inclusive foundation range and high-impact glam, its core collection is perfect for achieving polished, skin-like looks. The Eaze Drop Blurring Skin Tint and Cheeks Out Freestyle Cream Blush give a soft, natural finish that looks effortlessly radiant - a vibe any Rare Beauty fan will love.
Both brands were founded by music superstars and prioritize inclusivity above all else. Fenty offers a broader spectrum from natural to full glam, making it a versatile choice if you want to dial up your look for a night out while still using skin-loving, thoughtfully formulated products for every day.
Shop now at fentybeauty.com
E.l.f. Cosmetics proves that you don't have to splurge for amazing, effortless makeup. Best-sellers like the Halo Glow Liquid Filter and Hydrating Core Lip Shine are celebrated for their quality, performance, and shockingly low prices. The brand is 100% vegan, cruelty-free, and always on top of the latest trends.
This brand shares Rare Beauty's commitment to making great beauty products accessible to everyone. E.l.f. is the perfect place to experiment with dewy skin trends or find affordable dupes for high-end products without compromising on ethics or quality.
Shop now at elfcosmetics.com
Hailing from the UK, Lily Lolo is a beautiful mineral makeup brand focused on clean ingredients and natural-looking results. They specialize in lightweight, buildable powders, including foundations, blushes, and bronzers that give skin a soft-focus, airbrushed finish without harsh chemicals. It's gentle, breathable makeup at its best.
Like Rare Beauty, Lily Lolo is ideal for enhancing your complexion with gentle formulas. Its key differentiator is a total commitment to mineral-based products, making it a fantastic choice for those with oily, combination, or sensitive skin who prefer a satin-matte finish over a super dewy one.
Shop now at lilylolo.co.uk
Wander Beauty is made for the person on the move, with clean, multitasking products designed to streamline your makeup bag. Essentials like the On-the-Glow Blush and Illuminator and Double Date Lip and Cheek Rouges are travel-friendly and incredibly easy to use. The formulas are meant to be applied with your fingertips for a foolproof, radiant look.
Both brands serve up smart, efficient products for busy lives. Wander Beauty’s unique angle is its relentless focus on creating time-saving "beauty essentials" that do more than one job, making it a top contender for anyone looking to declutter their makeup routine.
Shop now at wanderbeauty.com
Known for its beloved lip balm, Burt's Bees also offers a full line of natural makeup that embraces the "no-makeup" philosophy. Their Goodness Glows Tinted Moisturizer, All Aglow Lip & Cheek Sticks, and Nourishing Mascaras are formulated with responsibly sourced ingredients and have a gentle, skin-friendly feel.
Burt's Bees and Rare Beauty both lean on nourishing formulas that make you feel good about what you’re putting on your skin. Burt's Bees stands out for its deep roots in natural, earth-friendly ingredients and its commitment to nature conservation projects. It’s a beautifully understated and affordable clean beauty option.
Shop now at burtsbees.com
Pixi's motto is "makeup to wake up," and its products deliver exactly that: a fresh, well-rested glow. Famous for its skincare like the Glow Tonic, its makeup line features iconic products like the On-the-Glow Blush sticks and H2O Skintint. The formulas are often infused with botanicals and are designed to give your skin a natural, luminous boost.
If you love the healthy radiance from Rare Beauty’s liquid highlighters and blushes, you’ll feel right at home with Pixi. Its "good for your skin" approach makes it easy to achieve that lit-from-within look seamlessly, whether you’re touching up midday or starting your routine from scratch.
Shop now at pixibeauty.com
Founded by legendary makeup artist Gucci Westman, this brand offers luxurious, consciously-crafted makeup that doubles as skincare. Westman Atelier is known for its buttery-smooth stick products, like the Vital Skin Foundation Stick and Baby Cheeks Blush Stick, that create a believable, second-skin finish. It’s pure effortless elegance.
While higher in price point, Westman Atelier shares Rare Beauty's goal of "perfectly undone" beauty. It appeals to those who desire a similar effortless aesthetic but want ultra-luxe, high-performance formulas packed with soothing, plant-based actives. This is quiet luxury in a makeup stick.
Shop now at westman-atelier.com
Juice Beauty is a pioneer in certified organic beauty, offering makeup made with a base of antioxidant-rich botanical juices instead of petroleum derivatives. Their Phyto-Pigments Flawless Serum Foundation and Last Looks Cream Blush provide beautiful, natural-looking color while actively nourishing the skin.
This brand is for the Rare Beauty fan who is passionate about organic ingredients. Both brands are committed to clean formulations, but Juice Beauty’s calling card is its high eco-consciousness and wellness-focused approach, ensuring your makeup is as good for the planet as it is for your skin.
Shop now at juicebeauty.com
Beauty Pie is a beauty club that gives you access to luxury makeup from top global labs - without the luxury markups. Through a surprisingly affordable membership, you can shop high-end foundations, blushes, and radiant finishing powders that rival designer brands. Their Everyday Great Skin Foundation is a fan favorite for its sheer, glowy finish.
If you love the quality of Rare Beauty but want to explore a wider range of high-end formulas at accessible price points, Beauty Pie is your golden ticket. It allows you to build a premium, effortless makeup wardrobe without breaking the bank.
Shop now at beautypie.com
Josie Maran is all about the power of 100% pure Argan oil. Every product, from the Vibrancy Argan Oil Foundation Fluid to the Argan Color Stick, is infused with this nourishing ingredient. The result is makeup that leaves your skin looking plump, dewy, and incredibly hydrated.
This is the perfect brand for anyone with dry or mature skin who loves Rare Beauty’s radiant formulas. The deep hydration from argan oil delivers a signature "juicy skin" glow that lasts all day, aligning perfectly with the effortless, luminous aesthetic.
Shop now at josiemaran.com
The in-house brand from retailer Beauty Bay delivers on-trend, high-quality makeup at incredibly affordable prices. Its collection includes buildable skin tints, buttery liquid blushes, and glossy lip oils that make it easy to recreate today’s most popular natural looks. It's a goldmine for experimenting with color.
By Beauty Bay is a great Rare Beauty alternative for its vast shade range and fun-loving approach to makeup. You get the same trendy, user-friendly product types - like serum concealers and lumi blushes - but at a budget price point that encourages you to play around and find your perfect shades.
Shop now at beautybay.com
For those who love supreme luxury, Clé de Peau Beauté from Japan offers exquisite formulas that blend cutting-edge skincare science with sophisticated makeup. Their Radiant Cream Foundation and Cream Blush are iconic for creating a flawless, luminous complexion that looks like perfect skin, not makeup.
While sitting at a significantly higher price bracket, Clé de Peau resonates with the spirit of Rare Beauty through its dedication to creating a radiant, healthy-looking glow. It's the ultimate investment for someone who values impeccable formulas and wants to achieve an effortless look with a touch of timeless, high-end J-beauty elegance.
Shop now at cledepeau-beaute.com
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