Almost everyone loves a good trip to Old Navy. It's the go-to spot for dependable, cheerful, and wallet-friendly basics for the entire family. From their flag tees to their rock-solid pixie pants and adorable kid gear, they deliver super fun style that won't break the bank.
But when you're looking to mix things up a bit, it's great to have other options in your back pocket. Whether you're hunting for basics with a different twist, slightly more trend-forward pieces, or just another reliable source for family essentials, we’ve got you covered. Here are 31 other stores and brands that capture that same affordable family fashion spirit you love from Old Navy.
Target is a treasure trove of affordable fashion goodies, with in-house brands that give Old Navy a serious run for its money. Their Cat & Jack line for kids is famous for being playful, durable, and budget-friendly, while brands like A New Day and Goodfellow & Co offer stylish and modern basics for adults. You get that same one-stop-shop feel for the whole family, with a slightly more curated and design-forward vibe.
Prices are very similar to Old Navy, with most pieces falling between $15 and $40. It’s the perfect place to grab everything from back-to-school essentials to a cute new work blouse, all while stocking up on your household needs. If you love Old Navy's convenience, Target delivers that and more.
Shop now at target.com
For unbeatable value, Walmart's clothing lines like George and Time and Tru are hard to beat. They offer super accessible casual wear and wardrobe basics for men, women, and kids, often with price tags that dip below Old Navy's. The focus here is on straightforward, functional style that’s perfect for everyday life.
While Old Navy leans into more colorful, trend-inspired pieces, Walmart's strength is in utilitarian basics and essentials. It's the ideal spot when you need to bulk up on tees, socks, or leggings for the family without even thinking about your budget. Many pieces are priced under $15.
Shop now at walmart.com
H&M is the global fast-fashion giant that brings trend-forward style to the whole family at seriously affordable prices. You'll find everything from essential basics in their LOGG collection to fashion-forward pieces for women, men, teens, and kids. They’re also known for their Conscious collection, offering more sustainable choices.
Price-wise, H&M is right in line with Old Navy, typically ranging from $10 to $50. The biggest difference is the aesthetic, H&M often feels a bit more European and city-chic, while Old Navy maintains a classic, all-American casualness. If you want a trendy piece for the season, H&M is a great bet.
Shop now at hm.com
When it comes to outfitting the little ones, Carter's is an institution. This brand is exclusively focused on baby and kids' apparel, delivering adorable, practical, and reliably soft clothing. They are famous for their multipacks of bodysuits, footie pajamas, and playful sets that make getting kids dressed a breeze.
Carter's prices are on par with, if not cheaper than, Old Navy's kids and baby selection, with most items falling under the $20 mark. While Old Navy has the grown-ups covered, Carter's is the specialist for pint-sized family members, offering pure comfort and cuteness.
Shop now at carters.com
Primark is the destination for rock-bottom prices on the most current trends. This Irish retailer sells trendy clothing, accessories, and home goods for every family member, often at prices that make you do a double-take. Think graphic tees for $5 and entire outfits for under $30.
Compared to Old Navy, Primark's inventory moves much faster, so what you see one day might be gone the next. The quality and sizing can be less consistent, but for trying out a fleeting trend or stocking up on affordable vacation wear, Primark's ultra-low prices are unbeatable.
Shop now at primark.com
Uniqlo is an expert in high-quality, minimalist basics that are built to last. The Japanese brand focuses on "LifeWear" - simple, functional, and well-designed pieces for men, women, and kids. They shine with their innovative fabrics like HEATTECH for warmth and AIRism for breathability.
The price point is similar to Old Navy ($15-$60), but the style philosophy is different. Where Old Navy is all about bright colors and Americana prep, Uniqlo is about sleek, timeless silhouettes and solid, versatile colors. For fantastic basics that form the backbone of a wardrobe, Uniqlo is a top choice.
Shop now at uniqlo.com
Kohl’s operates on a similar model to Old Navy, offering a mix of exclusive brands and national favorites with a constant flow of sales and Kohl's Cash. Their in-house brands like Sonoma Goods for Life for adults and Jumping Beans for kids offer casual, comfortable styles perfect for everyday wear. The vibe is classic, comfortable, and family-first.
Like Old Navy shoppers, Kohl's customers know to never pay full price. Thanks to frequent discounts, you can snag great deals on everything from activewear to school uniforms. It's a reliable department store that delivers affordability and a massive selection for the whole family.
Shop now at kohls.com
For those who love affordable fashion but crave a more elevated, runway-inspired look, Zara is the place to go. While they are known for their sophisticated women's and men's collections, Zara Kids offers incredibly chic apparel that makes toddlers look like tiny fashion icons. The pieces are trendy and have a distinct European flair.
Zara's prices are a step above Old Navy’s, but still firmly in the accessible range, especially for their kids' line which is priced very competitively. Head to Old Navy for playful basics and to Zara for when the family needs something a little sharper for a special occasion.
Shop now at zara.com
As Old Navy's sibling brand, Gap Factory offers a very similar aesthetic but with a feel that's often slightly more classic and polished. Here you'll find logos, khaki pants, and jean jackets that carry that signature Gap DNA, but at prices that compete directly with Old Navy. It's the perfect middle ground for classic, preppy family style.
Shopping at Gap Factory is like getting iconic American essentials at an even bigger discount. They have apparel for everyone - men, women, kids, and baby - making it an excellent parallel stop for your family wardrobe updates, especially if you love a good pair of jeans or a quality logo hoodie.
Shop now at gapfactory.com
JCPenney is a classic American department store known for its value and family-focused shopping. Through reliable private brands like Arizona Jean Co. for casualwear and Worthington for work-ready pieces, they deliver styles that are practical, versatile, and budget-friendly. Their sales events often bring prices down to Old Navy levels.
The overall style at JCPenney is more traditional and straightforward than the bright, trendy vibe you often find at Old Navy. It's a great spot for rounding out your wardrobe with essentials that are made for comfort and daily life, from school clothes to weekend staples.
Shop now at jcpenney.com
Known for the "World's Best Overalls," OshKosh B'gosh is a heritage brand that shares a parent company with Carter's and specializes in durable, timeless kids' fashion. Their clothes are made to be played in, with a focus on tough-wearing denim, colorful tees, and practical outerwear that's perfect for active kids.
While Old Navy offers fun and trendy options for kids, OshKosh leans more into classic, rugged styles built for adventure. The prices are comparable, especially during sales, making it a fantastic alternative for parents who value durability just as much as cute designs.
Shop now at oshkosh.com
The Children's Place is a powerhouse of kids' fashion, offering head-to-toe outfits for babies, toddlers, and older kids at incredibly low prices. They are champions of graphic tees, holiday-themed pajamas, and school uniforms. With constant promotions and "Place Cash," their deals often rival Old Navy’s popular sales.
Where Old Navy outfits the whole family, The Children's Place is laser-focused on ages 0-16. Its aesthetic is bright, playful, and age-appropriate, making it a go-to for parents looking for affordable clothes their kids will actually be excited to wear. Shopping here is all about fun and value.
Shop now at childrensplace.com
While Macy's might seem more upscale, their extensive sale racks and house brands like INC International Concepts and Alfani offer stylish pieces at surprisingly competitive prices. They offer a broader range of styles, from casual weekend wear to more formal attire for the whole family.
Shopping at Macy's brings more variety and a department store experience. If you're willing to hunt through the sales, you can find pieces with a higher-end feel for near Old Navy prices. It’s a great option when you need an outfit for a special event but don’t want to splurge.
Shop now at macys.com
American Eagle is an expert in casual, campus-ready style that strongly resonates with teens and young adults. They are particularly famous for their inclusive and comfortable denim, cozy hoodies, and effortlessly cool graphic tees. The vibe is a bit younger and trendier than Old Navy's broad family appeal.
Prices are generally a slight step up from Old Navy, but frequent sales on jeans and tops make them a very competitive alternative, especially for families with teenagers. If you’re looking for high-quality, long-lasting jeans without a premium price tag, their selection is top-notch.
Shop now at ae.com
Nested under the American Eagle umbrella, Aerie has become a beloved standalone brand thanks to its body-positive marketing and incredibly comfortable apparel. While famous for its bralettes and underwear, Aerie's loungewear, activewear, and swimwear are a huge hit too. Their leggings, sweaters, and fleece are unbelievably cozy.
Aerie’s pieces align with the casual comfort ethos of Old Navy, but with a sole focus on women’s wear and a soft, lounge-focused aesthetic. Pricing is comparable, especially their very popular Crossover leggings which offer amazing value and fit.
Shop now at aerie.com
Once known for its exclusionary vibe, Abercrombie & Fitch has made a massive comeback with a more mature, inclusive, and stylish approach. Now catering to millennials and Gen Z, their focus is on quality essentials, flattering denim (their Curve Love line is a fan favorite), and versatile pieces that feel more premium than their price tag.
Abercrombie also offers great options for men and kids. While A&F’s regular prices are higher than Old Navy’s, their sales are frequent and fantastic, bringing prices into a similar affordable range. It’s where to shop when you want Old Navy’s ease but with an elevated, on-trend finish.
Shop now at abercrombie.com
As the younger-skewing sibling of Abercrombie & Fitch, Hollister channels a laid-back Southern California vibe. The brand excels in super soft graphic tees, cozy hoodies, casual dresses, and high-quality denim for teens and young adults. Their pricing is more in line with Old Navy, especially on basics.
Hollister feels like a sun-kissed, youthful alternative to Old Navy's primary-colored family aesthetic. For teens wanting to define their own casual style, it offers the perfect mix of trend-driven pieces and timeless basics that parents can trust for quality and value.
Shop now at hollisterco.com
Australian brand Cotton On delivers fast fashion with a comfortable, lived-in feel. Serving men, women, and kids, they specialize in fun graphic tees, comfy basics, and trendy seasonal items like dresses and swimwear. The prices are fantastic, often undercutting Old Navy on similar items.
Cotton On captures a more youthful, almost Californian aesthetic compared to Old Navy's preppy flair. They're an amazing source for affordable basics with a little bit of personality, and their kids' line is particularly bright and playful, matching Old Navy's fun-loving spirit.
Shop now at cottonon.com
Mango offers a dose of Mediterranean sophistication at accessible high-street prices. Like Zara, their style is more polished and trend-aware than Old Navy. They provide chic options for women, men, and children that work well for both office and weekend wear, striking a great balance between classic and modern.
The price point for Mango is slightly higher than Old Navy’s, but their sale section is excellent for finding deals. If you're looking for family outfits a cut above casual - think tailored trousers, stylish blazers, and elegant dresses - Mango is a fantastic place to browse.
Shop now at mango.com
Known for its ultra-fast and ultra-affordable approach to fashion, Forever 21 is a go-to for shoppers hunting down the latest micro-trends without making a big investment. While primarily focused on a younger demographic, they offer extensive collections for men and kids, plus tons of accessories and basics.
Forever 21 is almost always cheaper than Old Navy, making it a great place to pick up fun, one-season wonders or experiment with a new style. Where Old Navy delivers on long-lasting basics, Forever 21 delivers on instant gratification and playful fashion for a super low price.
Shop now at forever21.com
Shein is an online megastore that has completely redefined affordable fast fashion. With an almost limitless inventory covering every possible style for women, men, and kids, Shein's main draw is its astonishingly low prices. You can often assemble an entire family's wardrobe for the price of a few items elsewhere.
The trade-off for these rock-bottom prices can be inconsistent quality and sizing, so reading reviews is key. But for trend-focused items, kids' clothes they'll quickly outgrow, or trying a new look commitment-free, Shein offers more options for less money than almost anywhere else.
Shop now at shein.com
Amazon's in-house fashion brand, Amazon Essentials, focuses on one thing: simple, well-priced basics for the entire family. They offer everything from puffers and polos to t-shirts and trousers. The style is classic and no-frills, much like Old Navy's core basics, but delivered with the convenience of Prime shipping.
The prices are incredibly competitive, standing shoulder-to-shoulder with Old Navy and Walmart. If you value customer reviews and the ease of getting everything in one box, Amazon Essentials is a fantastically practical choice for stocking up on reliable family wardrobe staples.
Shop now at amazon.com/essentials
Burlington is an off-price retailer that offers a treasure hunt experience for deal lovers. They carry a massive, ever-changing selection of brand-name clothing for men, women, and kids at prices that are often 40-60% below what you'd find at department stores. You’ll find everything from winter coats to baby clothes.
The shopping experience is less curated than a visit to Old Navy - you have to dig for the gems. But the payoff can be huge, allowing you to snag premium brands for the same price you'd pay for Old Navy's private label items. It’s perfect for the patient, budget-savvy family.
Shop now at burlington.com
Like Burlington, TJ Maxx and Marshalls specialize in brand-name apparel at discounted prices. They offer a slightly more curated and boutique-like feel than other off-price stores, with a well-organized selection for the entire family. You might find designer jeans, cute kids' sets, and stylish tops all in one trip.
The "thrill of the find" is the main attraction here. Unlike Old Navy's predictable stock, every visit offers new discoveries. It’s where you go to get more fashion bang for your buck, dressing your family in named brands while sticking to an Old Navy budget.
Shop now at tjmaxx.tjx.com
Lands' End offers high-quality, classic American apparel with a focus on durability and practicality. Their style is more preppy and traditional than Old Navy, with an emphasis on iconic pieces like swimsuits, canvas totes, and outerwear. They offer extensive options for men, women, and kids, with an incredible range of sizes including plus, petite, and tall.
Full-priced items here are more expensive than Old Navy, but Lands' End runs sales so frequently - often 40-60% off - that the final prices become very comparable. For families who value clothes that will last for seasons, Lands' End is a fantastic investment in quality.
Shop now at landsend.com
Leaning more into an outdoorsy, rugged aesthetic, Eddie Bauer provides excellent quality apparel for families who love adventure. They are renowned for their outerwear, flannel shirts, and performance gear, all built to handle the elements. Their kids' clothing is especially durable and practical for play.
Like Lands' End, Eddie Bauer's strength is its frequent and drastic sales. Their legendary fleece and down jackets become an absolute steal, making them affordable options for seasonal family needs. It's the go-to for functional, well-made clothing that shares Old Navy's approachable spirit.
Shop now at eddiebauer.com
Originally from Canada, Joe Fresh is known for its bright, modern, and incredibly affordable clothing found in grocery and department stores. They offer cheerful, stylish collections for women, men, kids, and baby that mirror Old Navy's vibe perfectly. Think colorful basics, trendy prints, and easy silhouettes.
Joe Fresh is practically parallel-priced with Old Navy, making seasonable updates for the family easy and guilt-free. They do a fantastic job of blending on-trend details with everyday wearability, making it a wonderful one-stop-shop for stylish and happy family fashion.
Shop now at joefresh.com
Don't sleep on Costco's clothing section! The Kirkland Signature brand, along with other rotating labels like 32 Degrees and PUMA, offers surprisingly high-quality basics for the entire family at warehouse prices. From wool socks and kids' pajama sets to men's pants and women's tops, the value is phenomenal.
The selection changes with the seasons and isn't as trend-driven as Old Navy, but for pure value on well-made essentials, Costco is a hidden gem. If you’re already there for groceries, it’s beyond convenient to grab a few staple clothing items at the same time.
Shop now at costco.com
Aeropostale delivers trendy, casual, and comfort-focused fashion aimed primarily at teens. Known for its logo hoodies, graphic tees, and comfy fleece at deeply affordable prices, it's a staple for school and weekend hangouts. Their frequent "buy one, get a few free" style sales make them unbelievably budget-friendly.
The vibe is decidedly younger than Old Navy's family-wide appeal, but the pricing and casual nature make it a fantastic alternative for outfitting teens. If your kids love comfortable basics with a bit of a trendy, branded edge, Aeropostale is an easy win.
Shop now at aeropostale.com
Focused on stylish and affordable women's fashion, Maurices is a great find for moms who love Old Navy's value but want something with a unique, slightly more boutique feel. They offer an extensive range of sizes (0-24) and are known for their great-fitting jeans, versatile tops, and flattering dresses.
While not a full-family brand, Maurices taps into the same friendly, community-oriented feel that makes Old Navy so loved. The prices are comparable, and they often carry styles that feel a bit more special than standard basics without losing that everyday comfort.
Shop now at maurices.com
Zulily is a deal-hunter's dream. This online retailer operates on a flash-sale model, launching new sales on thousands of items for women and kids every single day. You can find well-known and niche kidswear brands, unique women's dresses, and more at deep discounts.
Shopping on Zulily requires patience, as shipping can take longer, but the savings can be extreme. It embodies the thrill of the deal central to Old Navy’s appeal, offering a massive and ever-changing assortment for families who love the excitement of discovering their next great find.
Shop now at zulily.com
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