If your closet is filled with vibrant prints and classic coastal pieces, you likely have a soft spot for brands like Lilly Pulitzer and Vineyard Vines. They're the go-to for that cheerful, preppy look that feels like a permanent vacation, perfect for everything from a beachside brunch to a summer garden party.
But part of the fun of personal style is discovering new favorites that have that same bright, polished vibe. If you're looking to expand your preppy wardrobe, here are 19 similar brands that serve up that classic, fun-loving aesthetic.
Southern Tide delivers classic preppy style with a distinct coastal touch. Think high-quality polos, timeless button-downs, and crisp casual dresses with nautical motifs like stripes and skipjack logos. It shares Vineyard Vines' relaxed, polished vibe but leans more into classic American sportswear with a slightly more subdued color palette.
Shop now at southerntide.com
J.Crew is a cornerstone of American preppy fashion, offering everything from tailored blazers and perfectly fitting chinos to chic, breezy dresses. While its color palette is often more neutral and minimalist compared to Lilly Pulitzer's explosion of prints, J.Crew shares the same dedication to quality craftsmanship and timeless silhouettes that define preppy style.
Shop now at jcrew.com
The original icon of preppy luxury, Ralph Lauren offers sophisticated elegance across its entire collection. From its signature polo shirts to impeccably tailored dresses, every piece is designed with premium fabrics and a timeless aesthetic. While Lilly Pulitzer is known for its playful and colorful vibe, Ralph Lauren presents a more refined, heritage take on East Coast style.
Shop now at ralphlauren.com
Tuckernuck feels like your best-dressed friend's closet, filled with curated, coastal-inspired pieces with a modern twist. You'll find cheerful dresses, classic swimwear, and unique accessories perfect for a seaside weekend. Like Lilly Pulitzer, Tuckernuck embraces bright colors and prints, but with a boutique feel that feels both fresh and classic.
Shop now at tuckernuck.com
As a true heritage brand, Brooks Brothers is the go-to for timeless American style. It's the place for crisp non-iron shirts, classic blazers, and perfectly cut chinos that form the foundation of any preppy wardrobe. While Vineyard Vines has a more casual, laid-back feel, Brooks Brothers offers a more traditional, business-casual preppy aesthetic that never goes out of style.
Shop now at brooksbrothers.com
Rooted in its tennis heritage, Lacoste is famous for its iconic crocodile-emblazoned polo shirts and sporty-chic aesthetic. The brand blends casual comfort with a subtle touch of French luxury in its clean, classic designs. It shares Vineyard Vines' sporty, nautical feel but with a more minimalist and refined athletic edge.
Shop now at lacoste.com
With its signature whale logo, Vineyard Vines captures a fun, laid-back coastal lifestyle. The brand is known for its bright polos, casual shorts, and vacation-ready swimwear with a focus on quality and playful prints. Like Lilly Pulitzer, it embodies a cheerful, weekend-ready vibe that's all about making every day feel good.
Shop now at vineyardvines.com
While known for its outdoor gear, Patagonia's iconic fleece pullover vests and jackets have become a modern preppy staple. The brand’s focus on sustainable materials and practical, well-made activewear adds an adventurous, eco-conscious edge to a classic wardrobe. It's the perfect layering piece over a button-down or for adding a casual touch to a polished look.
Shop now at patagonia.com
Known for its masterfully crafted denim and effortless basics, Madewell offers a more laid-back, modern take on preppy style. Its collection of casual dresses, simple tees, and versatile accessories are perfect for everyday wear. While Madewell uses a more muted color palette than Lilly Pulitzer, it shares a commitment to quality pieces that look and feel great.
Shop now at madewell.com
J.O.A. combines preppy silhouettes with on-trend details, offering breezy dresses, cute skirts, and fun tops in bright colors and eye-catching prints. With its affordable price point, it's a great choice for a younger audience looking to experiment with preppy style. It catches Lilly's cheerful spirit while staying tapped into today's trends.
Shop now at joa-studio.com
Tommy Bahama channels a relaxed, luxurious island lifestyle through its sophisticated resort wear. It specializes in linen shirts, flowy dresses, and refined beach accessories that are perfect for a getaway. It shares Lilly Pulitzer's love for tropical vibes but expresses it with a more understated and elegant approach.
Shop now at tommybahama.com
C Wonder is all about vibrant, playful fashion with a strong preppy influence. The collection is full of bright prints, scalloped details, and fun patterns on everything from clothing to home goods. Like Lilly Pulitzer, it embraces a cheerful, colorful aesthetic and doesn't shy away from being a conversation starter, with a special focus on standout accessories.
Shop now at cwonder.com
While not a brand itself, Rue La La is a must-know shopping destination for members. This flash sale site regularly features curated boutiques of preppy brands like Lilly Pulitzer, Vineyard Vines, and J.Crew at a serious discount. It’s the perfect place to find your favorite styles for less, making it a great resource for budget-savvy preppy shoppers.
Shop now at ruelala.com
Vince Camuto brings a contemporary and sophisticated touch to preppy style, especially with its impressive lineup of shoes, handbags, and chic apparel. The brand's polished dresses, skirts, and blouses are perfect for building a versatile wardrobe. It elevates the classic preppy look with a modern, city-ready sensibility, similar to Vineyard Vines' polished side.
Shop now at vincecamuto.com
For die-hard Lilly fans, the Lilly Pulitzer Factory is a treasure trove. It offers the same iconic colorful prints and classic resort wear at outlet-level prices. You can find past-season styles and exclusive factory designs, making it the most direct and affordable way to get that authentic Lilly look without the full retail price tag.
Shop now at lillypulitzer.com/collections/factory
J. McLaughlin specializes in timeless, effortlessly chic American style. Their collections feature classic-yet-modern pieces like high-quality polo shirts, elegant shift dresses, and luxurious cashmere sweaters. The brand shares an appreciation for quality craftsmanship with Vineyard Vines but offers a more polished and refined aesthetic.
Shop now at jmclaughlin.com
Famous for its fun shorts and vibrant swim trunks, Chubbies is all about embracing a casual, fun-loving weekend vibe. While definitely more quirky and casual than most preppy brands, it shares Lilly Pulitzer’s unapologetic love for bold colors and playful prints that are perfect for beach days or backyard parties.
Shop now at chubbiesshorts.com
Pink Pineapple offers a collection of colorful, tropical-inspired dresses and resort wear that feels very close to Lilly's signature style. Its bold floral and fruit prints have that same cheerful energy, making it an excellent niche alternative for vacation-ready pieces. It’s a smaller brand but packs the same punch when it comes to a bright, resort-ready getaway vibe.
Shop now at pinkpineapple.com
J. Crew Mercantile is the even more accessible, casual arm of the J.Crew brand, often sold through their factory stores. It's the perfect stop for affordable preppy staples like polos, chinos, and casual dresses that carry the classic J.Crew aesthetic at a lower price point. It maintains the core preppy style but with a focus on relaxed, everyday wear.
Shop now at jcrew.com/collections/mercantile
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