If your closet is filled with crisp button-downs, classic chinos, and timeless polo shirts, you probably have a soft spot for iconic American brands like Ralph Lauren and Tommy Hilfiger. These labels have mastered the art of preppy style, blending polished, East Coast elegance with a touch of modern cool.
While Ralph Lauren offers a more luxurious, equestrian-inspired take and Tommy Hilfiger leans into a youthful, collegiate vibe, both are perfect for building a wardrobe that's both classic and current. If you love their aesthetic and are looking for more brands to explore, here are 19 similar options for your preppy style fix.
As the original authority on American prep, Brooks Brothers is a must-know. Their specialty is expertly tailored dress shirts, classic blazers, and high-quality suiting that feel timeless. It’s the go-to for building a professional or business-casual wardrobe with an undeniably polished finish.
Price points are similar to Ralph Lauren, with crisp button-downs running from $75-$150. While Ralph Lauren mixes in rustic and equestrian themes, Brooks Brothers maintains a more formal, traditional Ivy League aesthetic. It's refined, reliable, and the definition of a wardrobe investment.
Shop now at brooksbrothers.com
J.Crew is the master of modern, accessible preppy style. They offer a slightly more casual and playful take on the classics, with everything from perfectly cut chinos and cashmere sweaters to tailored blazers in fun colors. It’s where you go to build a versatile wardrobe that works for the office, weekends, and everything in between.
With most items falling between $50 and $150, J.Crew is more affordable than Ralph Lauren and sits in a similar price bracket to Tommy Hilfiger. If you admire Tommy’s youthful energy but prefer a more minimalist, less logo-heavy look, J.Crew is your perfect match.
Shop now at jcrew.com
Instantly recognizable by its crocodile logo, Lacoste delivers a sleek, sporty take on preppy fashion rooted in its tennis heritage. While famous for its iconic polo shirts, the brand also offers chic casual dresses, tracksuits, and accessories that feel both refined and athletic.
Polos generally cost between $80-$200, putting Lacoste in a similar price category to Ralph Lauren’s polo line. If you love the sportswear elements of Ralph Lauren and Tommy Hilfiger but want something with a more minimalist, French-inspired sensibility, Lacoste is an excellent choice.
Shop now at lacoste.com
Vineyard Vines is all about cheerful, coastal prep. Famous for its smiling whale logo, the brand offers laid-back staples like polos, shep shirts, and shorts in bright, happy colors and fun prints. It's the perfect wardrobe for summer vacations, boat days, or bringing a bit of seaside charm to your everyday look.
With pieces typically priced between $30 and $150, it aligns with Tommy Hilfiger’s accessible feel but with a distinct focus on relaxed, coastal living instead of collegiate cool. It's preppy style with a permanent smile.
Shop now at vineyardvines.com
Gant beautifully merges a classic American sportswear foundation with a touch of European sophistication. They are known for high-quality oxford shirts, cable-knit sweaters, and chinos that feel elevated and timeless. The vibe is effortlessly polished and intellectual, perfect for those who appreciate understated quality.
Prices are comparable to Ralph Lauren, with shirts around the $80-$120 mark. Gant offers a similar heritage feel but with a cleaner, more streamlined aesthetic, making it ideal for anyone who loves the preppy look without the prominent logos or branding.
Shop now at gant.com
If you love the classic Ralph Lauren vibe but need something for a more active lifestyle, the Polo Sport line is for you. This collection focuses on athletic-inspired pieces like performance polos, track jackets, hoodies, and activewear, all infused with that signature preppy DNA.
Priced from $50-$200, it offers a more technical and casual alternative to the main line's tailored offerings. It’s perfect for the weekend, the gym, or when you just want a comfortable, sporty look without sacrificing style.
Shop now at ralphlauren.com/collections/polo-sport
Tommy Bahama takes prep style on a permanent vacation. The brand is your go-to for relaxed, resort-ready fashion, specializing in things like printed silk camp shirts, linen trousers, and island-inspired dresses. It’s about embodying a luxurious, carefree lifestyle.
Prices generally range from $50 to $200. While Tommy Hilfiger’s preppy look is more collegiate and city-friendly, Tommy Bahama whisks you away to the coast with a focus on breathable fabrics, tropical prints, and an always-relaxed silhouette.
Shop now at tommybahama.com
Rooted in coastal living and southern charm, Southern Tide delivers preppy essentials made for a life spent near the water. Look for performance polos, vibrant swim trunks, and comfortable button-downs with nautical details. The Skipjack logo is a subtle nod to its adventurous spirit.
In the affordable $40-$150 range, this brand shares a similar target audience with Vineyard Vines. However, Southern Tide often incorporates technical performance features into its classic casual wear, making it a great blend of style and function for an active, outdoor lifestyle.
Shop now at southerntide.com
Tory Burch channels a jet-set, bohemian-preppy aesthetic that feels both polished and eclectic. While famous for its Reva flats and block-T logo, the brand offers beautiful tunics, printed dresses, and sophisticated handbags that fit perfectly into a chic, modern preppy wardrobe. It’s a more feminine and fashion-forward take on classic American style.
As a luxury brand, price points are higher, often in the $200-$600 range for clothing and accessories. It's a fantastic alternative for those who love Ralph Lauren's high-end feel but want something with a bit more color, pattern, and global inspiration.
Shop now at toryburch.com
Love the J.Crew aesthetic but not the price tag? J.Crew Factory offers that same preppy, polished look at a much more accessible price point. You'll find wardrobe staples like chinos, sweaters, blazers, and button-downs, often with a slightly more casual spin than the mainline collections.
With most items under $100, it's perfect for building a preppy wardrobe on a budget. It's a great alternative to brands like Tommy Hilfiger for affordable, everyday classics that are easy to style.
Shop now at factory.jcrew.com
Known primarily for its amazing denim, Madewell also delivers a fantastic range of effortlessly cool, preppy basics. Think relaxed button-downs, vintage-inspired tees, cozy cardigans, and leather goods that feel both modern and timeless. Their style is less formal and more about building a relaxed, thoughtful uniform.
Most pieces range from $40-$150, making it a budget-friendly option. While a brand like Ralph Lauren focuses on polished tradition, Madewell offers a more laid-back, artsy take on classic American style, making it preppy for the creative crowd.
Shop now at madewell.com
For a rugged, outdoorsy spin on preppy style, look no further than L.L.Bean. The Maine-based heritage brand is famous for its durable flannel shirts, cozy fleeces, and iconic Bean Boots. It's the go-to for functional, timeless pieces that are built to last and perfect for a countryside weekend.
With its focus on quality and approachable prices ($20-$150), L.L.Bean shares a sense of American heritage with both Ralph Lauren and Tommy Hilfiger but directs it squarely at the great outdoors. It’s preppy style that’s practical, not precious.
Shop now at llbean.com
Famous for its beautifully crafted wool blankets with iconic Indigenous-inspired patterns, Pendleton also offers a line of high-quality apparel. You'll find classic wool plaid shirts, cozy cardigans, and outerwear that exude a rustic, heritage feel. The brand’s aesthetic feels perfect for fall and winter.
Priced typically between $50 and $200, Pendleton appeals to fans of Ralph Lauren's Western and Americana collections. It offers a similar emphasis on craftsmanship and timeless, rustic design that’s deeply rooted in American tradition.
Shop now at pendleton-usa.com
J. McLaughlin is your destination for classic American sportswear with a modern sensibility. Their signature includes bold-colored prints, clean silhouettes, and quality fabrics that are perfect for everything from a weekend brunch to a coastal getaway. You'll find everything from their classic Catalyst pants to reversible vests and wicker bags.
Positioned in a mid-to-high price range similar to Ralph Lauren, J. McLaughlin offers a unique style that’s often described as “resort preppy.” If you want colorful, high-quality, and distinctly American designs, this brand is a hidden gem.
Shop now at jmclaughlin.com
Southern Marsh celebrates a relaxed, Southern preppy lifestyle with an emphasis on comfort and outdoor adventures. Their collection includes soft-washed polos, graphic long-sleeve tees, and sherpa pullovers that are perfect for casual wear. The aesthetic is laid-back, traditional, and a little rugged.
With items mostly in the $30-$120 range, it's an accessible brand for comfortable essentials. It feels like a slightly more outdoorsy version of Vineyard Vines, sharing that coastal influence but with a stronger Southern, field-and-stream feel.
Shop now at southernmarsh.com
A classic British heritage brand, Barbour is famous for its waxed cotton jackets that are beloved by royals and country-folk alike. Beyond its iconic outerwear, Barbour offers classic quilted jackets, flannel shirts, and cozy knits that embody a rugged, sophisticated countryside aesthetic.
With jackets ranging from $100 to over $500, it’s an investment piece brand, much like Ralph Lauren. If you admire Ralph Lauren's equestrian and country collections, Barbour offers an authentic British counterpart that is functional, timeless, and effortlessly stylish.
Shop now at barbour.com
Once known for its logo-heavy tees, Abercrombie & Fitch has evolved into a go-to for sophisticated, on-trend basics a 20- or 30-something would love. Expect to find smartly tailored trousers, cashmere-blend sweaters, classic coats, and relaxed button-downs in neutral, easy-to-wear tones. It perfectly blends a youthful vibe with a newfound sense of elegance.
Its affordable prices, generally between $20 and $100, make it comparable to J.Crew Factory. It serves those who grew up with Tommy Hilfiger but now want a more mature, minimalist take on casual American sportswear.
Shop now at abercrombie.com
Lilly Pulitzer embodies the vibrant, sun-drenched preppy style of Palm Beach. Famous for its bright, hand-painted floral and tropical prints, the brand is a celebration of color and fun. Their collections are filled with iconic shift dresses, printed shorts, and chic resort wear perfect for any sunny occasion.
Prices range from around $100 to $300 for their signature dresses. While Ralph Lauren and Tommy Hilfiger often stick to a more classic palette, Lilly Pulitzer is the choice for prepsters who aren’t afraid to make a bold, joyful statement.
Shop now at lillypulitzer.com
While known for high-performance outdoor gear, Columbia Sportswear also offers a great range of casual pieces that fit into a sporty, practical preppy wardrobe. Think classic PFG fishing shirts (often worn far from the water), cozy fleece jackets, and performance polos that are both comfortable and durable.
The brand is very affordable, with pieces from $20 to $150. It compares to Tommy Hilfiger's athletic side but with a much greater emphasis on technical features and outdoor function over fashion trends, making it ideal for the practical-minded prepster.
Shop now at columbia.com
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