If you're a fan of the vibrant, preppy world of Lilly Pulitzer, you know the pure joy of a perfect, punchy print. Their signature colorful dresses are the unofficial uniform for beach vacations, garden parties, and summer getaways, blending bold patterns with a fun, polished feel.
But when you're looking to expand your collection of chic, resort-ready pieces, there are tons of other brands that capture a similar spirit. Whether you want something more bohemian, a bit more classic, or a sustainable alternative, here are 19 brands like Lilly Pulitzer perfect for your vibrant wardrobe.
J.Crew is a master of preppy, polished style with a playful twist. You'll find classic dress silhouettes in bright, cheerful colors and charming patterns that feel both timeless and modern. Think of it as Lilly's slightly more buttoned-up cousin who still loves a pop of color for work or a weekend outing.
They offer that same vibrant energy but often with a more everyday-wearable approach. If you love Lilly’s prints but want versatile pieces you can wear season after season, J.Crew’s quality fabrics and versatile A-line dresses are a perfect match. Their prices are also quite comparable, with many dresses falling in the $100-$300 range.
Shop now at jcrew.com
Embracing a breezy, coastal lifestyle, Southern Tide offers preppy clothing with a laid-back Southern charm. Their dresses often feature bright florals, nautical stripes, and tropical prints that feel right at home on a boat or at a beachside brunch. It's the perfect brand for capturing that cheerful, vacation-ready spirit.
Compared to Lilly Pulitzer, Southern Tide’s vibe is a bit more casual and sporty, focusing on comfortable fits and high-quality materials designed for adventure. If you're looking for vibrant patterns with a relaxed, outdoorsy feel, this is your brand.
Shop now at southerntide.com
While known for outdoor gear, Patagonia brings a surprisingly vibrant, eco-conscious sensibility to its line of casual dresses. Made with sustainable and recycled materials, their dresses are designed for comfort and movement, featuring simple silhouettes in beautiful, nature-inspired colors and prints.
You won't find the bold, intricate prints of Lilly Pulitzer here, but you will find a similar love for color with an earthy, understated twist. For the eco-conscious shopper who loves a bright hue and a relaxed fit for a beach day or hike, Patagonia offers a fantastic, feel-good alternative.
Shop now at patagonia.com
Tory Burch takes the vibrant, resort-wear aesthetic to a luxury level, blending boho-chic details with refined sophistication. Her collections are filled with dresses featuring bold geometric prints, intricate embroidery, and gorgeous color stories. The craftsmanship is impeccable, making each piece feel special and elevated.
Like Lilly, Tory Burch is a master of the statement print, but the overall look skews more polished and a touch more formal. If you're looking for a vibrant dress for an upscale summer event or a five-star vacation, Tory Burch delivers that designer feel.
Shop now at toryburch.com
Kate Spade is all about playful sophistication. The brand is known for its witty, whimsical prints and bold color choices that inject a dose of fun into any wardrobe. Their dresses often feature feminine silhouettes decorated with quirky florals, conversational prints, and charming details.
Both Kate Spade and Lilly Pulitzer share a love for eye-catching patterns that tell a story. However, Kate Spade’s vibe has a slightly more urban, quirky feel compared to Lilly’s preppy, resort-focused aesthetic. It's the perfect choice when you want a dress that’s bright and completely unique.
Shop now at katespade.com
For a chic, Parisian take on vibrant style, look to Sandro. This brand offers modern dresses with sleek cuts, sophisticated prints, and an effortlessly cool vibe. While sometimes more minimalist in its patterns, Sandro isn't afraid of bold color and unique designs that feel fresh and contemporary.
Where Lilly Pulitzer is all about bright, preppy fun, Sandro offers a slightly more edgy, fashion-forward alternative. If you want a vibrant dress that feels polished, modern, and distinctly European, Sandro is a must-see.
Shop now at sandro-paris.com
If you crave the vibrant feel of Lilly Pulitzer on a more modest budget, Lulus is an amazing resource. This online retailer offers a huge selection of trendy and affordable dresses in every vibrant color and print imaginable. From flirty sundresses to elegant maxi dresses, there’s something for every summer occasion.
While the quality might not be on par with a designer piece, Lulus is perfect for trying out new trends or grabbing a fun, on-point dress for a specific event or vacation without a major investment. Expect bold floral patterns and bright solids at prices usually under $100.
Shop now at lulus.com
Anthropologie is a treasure trove of vibrant, bohemian-inspired dresses. Known for an eclectic and artsy vibe, their selection is curated with unique pieces featuring intricate prints, relaxed silhouettes, and beautiful detailing. Think vintage-inspired florals, abstract patterns, and artisanal touches.
Much like Lilly Pulitzer, Anthropologie dresses are designed to make you stand out. The main difference lies in the aesthetic - Anthro leans more boho-chic and artistic, while Lilly is firmly rooted in preppy resort wear. It’s perfect for the woman who wants a colorful dress with a free-spirited, creative soul.
Shop now at anthropologie.com
For a more sophisticated and modern way to wear color, turn to British brand Reiss. They specialize in sleek, impeccably tailored pieces, and their dresses are no exception. Instead of busy prints, Reiss often focuses on bold, saturated solid colors in clean, contemporary silhouettes.
While Lilly's vibe is playful and patterned, Reiss offers a polished and refined take on vibrancy. If your style is modern and minimalist but you still love making a statement with color, Reiss has gorgeous, high-quality options perfect for the office or an elegant evening out.
Shop now at reiss.com
Sea New York is known for its romantic, vintage-inspired dresses that feel both whimsical and effortlessly chic. Their collections are filled with vibrant floral prints, delicate details like ruffles and smocking, and flowing silhouettes that are perfect for a garden party or a sunny afternoon.
Sea shares Lilly Pulitzer's love for feminine, printed dresses, but with a softer, more delicate touch. Where Lilly is bold and preppy, Sea is ethereal and bohemian. It's an ideal choice for anyone who adores a beautiful print but prefers a more understated, vintage-boho aesthetic.
Shop now at seanyc.com
Tibi delivers a high-fashion, artistic take on vibrant dressing. The brand is celebrated for its modern, minimalist edge, featuring innovative cuts, luxurious fabrics, and bold yet refined color palettes. Their prints tend to be more abstract and artistic than Lilly’s playful florals and tropicals.
If you're looking for a statement dress that feels contemporary and clean-lined, Tibi is the perfect fit. It offers a sophisticated way to wear color and pattern that feels more art gallery than beach club, making it a favorite among fashion insiders.
Shop now at tibi.com
Known for its effortless, understated luxury, Vince is the go-to for anyone who loves rich color in a minimalist package. Their dresses feature sleek silhouettes, high-quality fabrics like silk and satin, and a sophisticated color palette filled with bold jewel tones and vibrant hues.
Vince is the opposite of Lilly Pulitzer's bold patterns, focusing instead on the power of a single stunning color. It’s the perfect brand for building a sophisticated wardrobe with timeless, versatile pieces that make a quiet but powerful statement.
Shop now at vince.com
British brand Boden is all about cheerful, practical, and stylish clothing. Their dresses are famous for their playful prints - think colorful florals, bold stripes, and whimsical patterns - in comfortable, easy-to-wear fabrics. It's vibrant style that doesn't take itself too seriously.
Like Lilly Pulitzer, Boden embraces a fun and lively aesthetic, but with a focus on versatile, everyday designs that work for a school run as well as a weekend lunch. Their pieces are well-made, durable, and always add a pop of joy to your day.
Shop now at bodenusa.com
Ralph Lauren is the epitome of classic, preppy Americana style. While known for timeless neutrals, the brand also offers a stunning range of vibrant dresses featuring bold colors, refined floral prints, and iconic nautical stripes. The aesthetic is always polished, luxurious, and sophisticated.
It shares a preppy sensibility with Lilly Pulitzer but trades playful resort prints for a more traditional, heritage-inspired elegance. A vibrant Ralph Lauren dress is a true investment piece, perfect for upscale events from daytime polo matches to evening cocktails.
Shop now at ralphlauren.com
For those who love vibrant colors with a bohemian heart, Free People is the ultimate destination. Their collections are filled with flowing maxi dresses, eclectic patterns, and free-spirited silhouettes. It’s a riot of color and texture designed for an artistic, adventurous woman.
While Lilly's brights feel preppy and put-together, Free People's vibrancy is more wild and undone. They both offer expressive, colorful pieces, but Free People’s vibe is all about laid-back, artsy confidence.
Shop now at freepeople.com
Mara Hoffman is celebrated for her bold, colorful designs with a passionate commitment to sustainability. Her dresses feature striking, graphic prints and vibrant, custom-dyed colors, all crafted from eco-friendly materials. It's statement fashion you can feel good about wearing.
Similar to Lilly Pulitzer, Mara Hoffman’s prints are instantly recognizable and joyful. However, her aesthetic is more modern and artistic, with a strong focus on innovative, sustainable design. This is the brand for the conscious consumer who wants their clothing to make a beautiful impact.
Shop now at marahoffman.com
Australian-based Zimmermann is the pinnacle of luxury resort wear. Known for its ultra-feminine silhouettes, romantic floral prints, and incredibly detailed designs, their dresses are dreamlike and sophisticated. Think lush, vibrant patterns on flowing silk fabrics with delicate ruffles and lace.
Zimmermann occupies a similar "ultimate vacation-wear" space as Lilly Pulitzer but at a much higher, luxury price point. The aesthetic is more romantic, refined, and ethereal compared to Lilly's preppy and playful patterns.
Shop now at zimmermannwear.com
Madewell’s take on vibrant dresses is all about effortless, everyday cool. Alongside their famous denim, you’ll find easy-to-wear dresses in playful prints and bright solids. Their designs focus on comfort and versatility, featuring simple shapes that can be easily dressed up or down.
Like Lilly Pulitzer, Madewell embraces cheerful colors and patterns, but with a more casual, girl-next-door twist. Their printed midi and mini dresses are perfect for weekend farmers' markets, casual brunches, or adding a pop of fun to your daily routine.
Shop now at madewell.com
As another icon of American prep, Vineyard Vines offers a perfectly coastal vibe. Famous for its little pink whale logo, the brand creates dresses with a relaxed, vacation-ready feel. Expect to find classic stripes, nautical motifs, and simple floral prints in cheerful shades of pink, navy, and sea salt green.
Vineyard Vines shares Lilly's passion for the good life, creating pieces perfect for boating, beach bonfires, and casual summer parties. Their patterns are generally simpler and more traditionally preppy than Lilly's signature artistic prints, making them an excellent choice for classic, breezy style.
Shop now at vineyardvines.com
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