Let's be real, a good skincare routine doesn’t need to be complicated or expensive, and that's exactly why we love Olay. It’s a household name for a reason: it's accessible, reliable, and delivers science-backed products that simply work, whether you're after their iconic Regenerist cream or a brightening Vitamin C serum.
But if you're looking to explore other brands that offer the same effective, no-fuss approach, you're in the right place. From drugstore heroes to ingredient-focused newcomers, here are 22 brands that work wonders, just like Olay.
Neutrogena is the dermatologist-recommended favorite you’ll find in almost every drugstore aisle. With products typically in the $8-$30 range, it offers targeted solutions for acne, hydration, and anti-aging. Both brands are praised for their science-backed affordability, but Neutrogena really shines when it comes to gentle acne treatments and oil-control formulas. If you love Olay but deal with breakouts or shine, Neutrogena is your perfect match.
Shop now at neutrogena.com
If your skin is on the sensitive side, you've probably already met Cetaphil. This brand is the undisputed king of gentle skincare, with mild, non-irritating formulas priced between $10 and $20. While Olay focuses heavily on visible anti-aging results, Cetaphil's main mission is hydration and strengthening the skin barrier. For simple, effective hydration that won't cause a fuss, Cetaphil is a go-to.
Shop now at cetaphil.com
Known for harnessing the power of natural ingredients like soothing oats, Aveeno is a gentle choice for dry, sensitive, or eczema-prone skin. Their products usually cost between $8 and $25 and share Olay's focus on overall skin health and hydration. The key difference is Aveeno's nature-first approach, which makes it a great alternative for those who prefer plant-based formulas without sacrificing effectiveness.
Shop now at aveeno.com
Step into the world of French pharmacy skincare with La Roche-Posay. With prices from $15 to $50, this brand is an expert in creating high-efficacy products for sensitive and reactive skin. Like Olay, it’s rooted in science and trusted by dermatologists, but La Roche-Posay places a stronger emphasis on minimal formulas, skin barrier repair, and top-tier sun protection.
Shop now at laroche-posay.us
The Ordinary changed the game with its transparent, ingredient-focused lineup where nothing is over $20. Instead of finished formulas like Olay's Regenerist, The Ordinary gives you the individual building blocks - think potent acids, retinoids, and vitamins - so you can customize your routine. If you love Olay’s results but want to play chemist and target specific concerns, this brand is a dream come true.
Shop now at theordinary.com
Infused with mineral-rich volcanic water from France, Vichy offers a touch of luxury at an approachable price point ($15-$40). It shares Olay's commitment to anti-aging and hydration but feels a bit more spa-like, thanks to its unique hero ingredient. Both brands are built on dermatological science, but Vichy’s mineral-rich formulas provide a unique soothing and strengthening effect.
Shop now at vichyusa.com
As one of Olay’s biggest drugstore competitors, L’Oréal Paris delivers a huge range of innovative skincare from $10-$40. Known for blending beauty with science, you can count on them for effective anti-aging serums and deeply hydrating moisturizers. Both brands make advanced formulas accessible, but L’Oréal often has a broader, more trend-driven selection with powerful actives like Revitalift and glycolic acid.
Shop now at lorealparisusa.com
If you're looking for a step up from Olay in the anti-aging space, meet StriVectin. This mid-range brand ($40-$100) is laser-focused on clinically proven technologies that target wrinkles and improve firmness. StriVectin feels more premium and high-tech, positioning its patented ingredients as the star of the show for those serious about visible results.
Shop now at strivectin.com
Hailing from the UK, Neal’s Yard Remedies champions organic, sustainable, and plant-based skincare. With prices from $20 to $50, this brand offers a holistic approach to beauty rooted in natural ingredients. While Olay is all about lab-developed efficiency, Neal’s Yard is for the eco-conscious consumer who wants performance-driven skincare with a clean and green ethos.
Shop now at nealsyardremedies.com
Another dermatologist-approved powerhouse, Eucerin specializes in solutions for very dry, sensitive, and compromised skin. Their focus on barrier repair and treating conditions like eczema is front and center, with gentle yet effective formulas ranging from $10 to $30. Like Olay, it’s all about clinical efficacy, but Eucerin is the go-to for healing and hydrating specific skin conditions.
Shop now at eucerinus.com
Paula’s Choice is a favorite among skincare enthusiasts for its straightforward, science-backed approach and powerful active ingredients. Priced from $20 to $50, the brand is highly transparent about its formulations, making it easy to find targeted solutions for everything from acne to uneven skin tone. If you appreciate Olay's efficacy but want even more potency, Paula’s Choice has you covered.
Shop now at paulaschoice.com
Much like The Ordinary, The Inkey List aims to demystify skincare with its super-affordable, ingredient-forward products ($5-$20). They offer simple, potent formulas focused on active ingredients like hyaluronic acid and niacinamide. This brand is perfect for anyone who loves Olay's budget-friendly effectiveness but wants the freedom to build a routine from the ground up.
Shop now at theinkeylist.com
With its apothecary-inspired aesthetic, Kiehl’s mixes natural ingredients with scientific innovation. Their products range from $20 to $70 and offer a more premium skincare experience without straying into ultra-luxury territory. While Olay is a dependable drugstore find, Kiehl’s feels a bit more upscale. It’s perfect for those who want quality and efficacy with an added touch of cool.
Shop now at kiehls.com
Fusing dermatological science with K-beauty innovation, Dr. Jart+ makes skincare effective and fun. Priced from $20 to $50, this brand is known for its trend-setting masks, BB creams, and targeted treatments. Like Olay, it takes science seriously, but Dr. Jart+ brings an experimental, playful energy to the table that's perfect for discovering new skincare technologies.
Shop now at drjart.com
Founded by a dermatologist, Murad offers professional-grade skincare ($30-$80) designed to tackle concerns like aging, acne, and dehydration with powerful formulas. Compared to Olay's approachable vibe, Murad feels more clinical and luxurious. If you're looking for high concentrations of active ingredients and a brand that feels like a visit to the dermatologist's office, Murad is an excellent choice.
Shop now at murad.com
Elizabeth Arden is a timeless beauty icon, offering elegant solutions for anti-aging, hydration, and brightening ($20-$60). Both brands deliver effective skincare with a touch of class, but Elizabeth Arden carries a legacy of glamour and affordable luxury. Its iconic ceramide capsules and visible difference creams are beloved for their proven results.
Shop now at elizabetharden.com
Famous for its 3-step system and commitment to allergy-tested, fragrance-free formulas, Clinique is the definition of safe and effective skincare. With prices between $15 and $50, it targets everything from acne to aging while being gentle enough for the most sensitive skin. Where Olay is a trusted all-rounder, Clinique is the trusted expert for allergy-prone skin.
Shop now at clinique.com
If you're ready to invest, Skinceuticals is the gold standard in professional skincare. Loved by dermatologists and editors alike, their high-potency serums and treatments ($50-$150) are packed with powerhouse antioxidants. While Olay masters accessible anti-aging, Skinceuticals provides advanced, professional-grade formulas for those committed to serious skin health.
Shop now at skinceuticals.com
Drunk Elephant has become a "clean beauty" sensation with its biocompatible ingredients and philosophy of avoiding the "Suspicious 6" irritants. A bit pricier at $30 to $80, it combines high-efficacy actives with a fun, vibrant aesthetic. This brand is for you if you love results but also care deeply about using non-irritating, minimalist formulations.
Shop now at drunkelephant.com
Another derm-developed treasure, CeraVe focuses on restoring the skin's natural barrier with ceramide-rich formulas priced from $10-$20. It's incredibly popular for its gentle cleansers and deeply hydrating moisturizers, especially for dry and sensitive skin. If Olay is your go-to for active improvement, CeraVe is your reliable partner for daily maintenance and barrier repair.
Shop now at cerave.com
Inspired by Japanese beauty rituals, Tatcha offers a luxurious, sensory skincare experience with prices typically from $50 to $100. The brand focuses on gentle yet effective formulas using beautiful natural ingredients like rice and green tea. While Olay is science-in-a-jar, Tatcha turns your routine into a self-care ceremony, bringing an element of indulgence to effective skincare.
Shop now at tatcha.com
Celebrated for its famous Glow Tonic, Pixi specializes in creating radiance-boosting skincare that's both fun and effective. Landing in the $10-$30 price range, Pixi’s products are all about achieving a healthy, luminous complexion. Like Olay, it offers affordable, hard-working formulas, but with a younger, trendier vibe and a powerful focus on exfoliation and brightening.
Shop now at pixi.com
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