If you're serious about your training, you already know NoBull. It's the go-to for durable, high-performance gear that doesn't mess around, with a minimalist aesthetic that’s all about function over flash. For people who live in the gym, their tough-as-nails trainers and apparel are essential.
But if you're looking to branch out and find other brands that share that same "get it done" attitude, you're in the right place. From specialized lifting shoes to high-tech apparel, here are 22 brands like NoBull that build gear for hardcore fitness fans.
Nike Training is the massive mainstream counterpart to NoBull's niche appeal. It offers a huge range of high-performance footwear and apparel built with cutting-edge tech like the stable Metcon series or versatile Free trainers. While Nike has more flash and iconic branding, the core durability and performance focus makes it a reliable choice for any serious athlete.
Shop now at nike.com
Before NoBull became the unofficial shoe of CrossFit, there was Reebok. As the original partner of the sport, their Nano line is legendary for its stability, support, and grip during WODs. Reebok offers a slightly sportier aesthetic but is just as focused on rugged, functional performance for an intense gym session.
Shop now at reebok.com
While known for its innovative sportswear, Under Armour's HOVR line is a powerhouse for training shoes. This collection prioritizes cushioning and energy return, making it ideal for high-impact workouts that blend lifting with cardio. It’s a great NoBull alternative if you need a bit more shock absorption without sacrificing stability.
Shop now at underarmour.com
Born on the rugged trails of the UK, Inov-8 specializes in lightweight footwear that delivers incredible grip and flexibility. Perfect for functional fitness, trail running, and obstacle courses, their shoes are for athletes who value agility. While NoBull offers more of a grounded, sturdy feel, Inov-8 delivers nimble durability for dynamic, multi-terrain workouts.
Shop now at inov-8.com
Lululemon is often known for yoga gear, but their men’s Metal Vent Tech line is built for the most intense, sweaty training sessions. While they don't produce rugged trainers, their apparel offers a sleek, minimalist aesthetic with tech-forward, anti-stink fabrics that stand up to punishment. If you love NoBull's approach to quality and style, Lululemon’s high-performance gear is a perfect match.
Shop now at shop.lululemon.com
Think of Reigning Champ as the quiet-luxury version of hardcore fitness apparel. This brand focuses on creating premium, ultra-durable sportswear with timeless designs. Made from high-quality fabrics, everything is built to last through countless workouts and wears. While it doesn't offer shoes, its apparel shares NoBull's commitment to durability and understatement.
Shop now at reigningchamp.com
If your training takes you outdoors, Adidas Terrex is your brand. This line is designed specifically for trail running and rugged terrain, offering similar toughness to NoBull but optimized for outdoor elements. The shoes provide superior grip, durability, and support for athletes who see mountains as their gym.
Shop now at adidas.com
Bridging the gap between skate culture and active lifestyles, the Vans UltraRange series offers a comfortable, lightweight, and durable sneaker perfect for those who want function and style. While less specialized for heavy lifting than NoBull, they’re a great choice for light-to-moderate training and everyday wear for the active individual.
Shop now at vans.com
On fuses running technology with gym-ready stability in its Cloud X model. It's incredibly light yet stable, designed for athletes who mix runs with cross-training, HIIT, and functional movements. If you love NoBull but want a shoe that feels more cushioned and responsive on sprints, the Cloud X is a tech-forward alternative with a sleek design.
Shop now at on-running.com
Sable & Gold designs premium, durable apparel specifically for the modern strength athlete. Their gear features reinforced stitching, technical fabrics, and fits designed for athletic builds. Though they’re apparel-only, their mission aligns perfectly with NoBull’s focus on long-lasting, functional products for people who train hard.
Shop now at sableandgold.com
Athleta creates high-performance activewear with a focus on sustainable materials, excellent fit, and versatile design. While often seen as more fashion-forward, their technical fabrics and durable construction easily hold up during intense training. It's a fantastic alternative for women who want gear that is just as tough as NoBull but with broader style options.
Shop now at athleta.gap.com
Known for its affordable, stylish activewear delivered through a unique membership model, Fabletics is perfect for fitness enthusiasts who love trendy designs. While it sits at a lower price point than NoBull, their gear is surprisingly durable and functional for everyday gym sessions, making it a budget-friendly way to build your workout wardrobe.
Shop now at fabletics.com
If NoBull is for the hardcore fitness enthusiast, Rogue Fitness is for the absolutely obsessed. Primarily known for their elite strength-training equipment, Rogue also makes ultra-durable apparel and specialized weightlifting shoes designed for maximum stability under heavy loads. This is the brand for the person whose entire life revolves around the barbell.
Shop now at roguefitness.com
At first glance, a yoga-focused brand might seem like an odd fit. But Liforme creates ultra-durable, premium yoga mats and attire with the same obsessive commitment to performance and quality as NoBull. For athletes who integrate yoga or pilates into their training, Liforme provides gear that is just as serious and well-made.
Shop now at liforme.com
Created by and for female runners, Oiselle produces high-performance apparel engineered for movement and comfort. They focus on creating technical, flight-light fabrics that stand up to daily training. Like NoBull, Oiselle caters to a community of dedicated athletes who demand gear with a high level of design and durability.
Shop now at oiselle.com
A huge hit with fitness influencers, Alphalete is known for stylish activewear with a strong emphasis on flattering, athletic fits. Their premium fabrics are both durable and comfortable, built to look good while you're grinding through a tough workout. They skip the footwear, but their apparel shares NoBull's commitment to high-performance essentials for a dedicated gym crowd.
Shop now at alphalete.com
A collaboration with Dwayne "The Rock" Johnson, the Project Rock collection embodies relentless drive and toughness. The line includes gritty, high-performance shoes, apparel, and accessories built for the "hardest workers in the room." This collection channels a similar hardcore ethos to NoBull, but with a louder, more motivational design aesthetic.
Shop now at underarmour.com
Gymshark exploded in popularity thanks to its fashion-forward designs and sharp, body-enhancing fits. But underneath the style is serious performance gear, with fabrics and construction designed to handle intense lifting and training sessions. It offers a younger, trendier vibe than NoBull but successfully serves the same demographic of passionate fitness lovers.
Shop now at gymshark.com
Hylete is built on input from the fitness community, creating premium, durable gear that is rigorously tested for performance. They offer high-tech apparel and some of the best-loved training shorts in the game. Much like NoBull, Hylete focuses on function and quality without unnecessary hype, appealing to discerning athletes.
Editor's We updated our recommendation from Hylete to Fabletics due to recent and unresolved issues our readers had with shipping orders for Hylete.
Shop now at hylete.com
Embodying a more laid-back, coastal vibe, Vuori merges performance with everyday style. Their insanely comfortable fabrics are just as suited for a tough workout as they are for a rest day. While the aesthetic is less "hardcore" than NoBull, the underlying emphasis on premium materials and durability makes them a solid choice for versatile activewear.
Shop now at vuori.com
Primal Athlete is laser-focused on creating rugged apparel for strength training and functional fitness. Their gear is simple, tough, and built without distractions - a philosophy that mirrors NoBull's no-nonsense approach. From their reinforced shorts to their sturdy basics, everything is designed to withstand the grind of a heavy training day.
Shop now at primalathlete.com
Koral brings a hit of high fashion to high-performance activewear. Using luxe, technical fabrics, their pieces have a sleek, edgy aesthetic that stands out in the gym. If you appreciate NoBull's premium quality but wish it had a bit more of a fashion-forward, cutting-edge look, Koral is the luxury alternative for you.
Shop now at koral.com
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