If you love the thrill of checking what controversial, culture-shifting drop MSCHF is cooking up next, you're not alone. The creative collective is legendary for turning streetwear into an art form, blending biting satire with bold designs that are guaranteed conversation starters.
From their viral sneaker drops to their unexpected accessories, MSCHF pushes boundaries in a way few other brands dare. For those who love that blend of creativity, rebellion, and wit, here are 20 other forward-thinking streetwear brands that need to be on your radar.
Created by Kanye West, Yeezy is defined by its futuristic, avant-garde approach to streetwear. Best known for their chunky, architectural sneakers and minimalist apparel, the brand champions innovative silhouettes and a signature palette of muted, earthy tones. Yeezy pieces feel less like clothing and more like wearable sculptures that push the boundaries of conventional fashion.
While MSCHF's rebellion comes from satire and humor, Yeezy's is rooted in its high-fashion futurism and radical design. Both brands thrive on creating exclusive, highly coveted drops that dominate streetwear conversations. Sneakers typically range from $200 to $600, while apparel can go from $100 up to $400.
Shop now at yeezy.com
Founded by the late Virgil Abloh, Off-White effortlessly merges luxury fashion with gritty streetwear aesthetics. The brand is famous for its iconic use of quotation marks, industrial zip-tie tags, and bold diagonal stripes. It takes everyday staples like hoodies, tees, and sneakers and elevates them into high-fashion statements that feel both intellectual and instantly cool.
Like MSCHF, Off-White is all about grabbing attention, but it does so with a more refined, runway-ready polish. It's for the trendsetter who appreciates deconstructed design and art-world references in their wardrobe. Be prepared for a luxury price point, with sweatshirts costing $300-$600 and sneakers often topping $800.
Shop now at virgilabloh.com
Pleasures is a Brooklyn-based label that channels the raw energy of punk, grunge, and underground subcultures. Their collections are packed with graphic-heavy tees, hoodies, and jackets featuring edgy, often controversial prints and bold typography. It’s a brand that isn't afraid of shock value and thrives on a rebellious, anti-establishment vibe.
If MSCHF is the sharp-witted art provocateur, Pleasures is its punk-rock cousin. Both champion counterculture, but Pleasures leans more into raw aggression and music-scene aesthetics. With tees around $30-$50 and hoodies from $70-$120, it's a more accessible way to add some edge to your look.
Shop now at pleasuresla.com
An icon of Japanese streetwear, A Bathing Ape (BAPE) is known for its legendary camo prints, playful shark hoodies, and instantly recognizable Ape Head logo. BAPE’s vibe is loud, confident, and heavily rooted in hip-hop and collector culture. Their limited drops and high-profile collaborations make every piece feel like a trophy.
While MSCHF makes statements through clever satire, BAPE makes them through bold, maximalist graphics. Both brands understand the power of hype and exclusivity. If you’re looking for pieces that serve as a status symbol within the streetwear world, BAPE is a must-have, with hoodies typically costing between $300 and $400.
Shop now at bape.com
Heron Preston combines utilitarian, workwear-inspired aesthetics with high-fashion sensibilities. The brand is known for its sharp graphics, use of Cyrillic script (стиль, meaning "style"), and signature bright orange accents. Think functional jackets, durable pants, and graphic tees that blend street credibility with polished design.
Like MSCHF, Heron Preston’s work often feels like a commentary on culture, though it does so with a more refined and less overtly playful touch. It’s for the fashion-forward person who appreciates clothes that are both functional and conceptually interesting. Prices reflect its high-end positioning, with tees around $150 and outerwear easily reaching $800+.
Shop now at heronpreston.com
Vetements is a high-fashion label that revels in deconstruction, exaggerated proportions, and irony. Known for its dramatically oversized hoodies, repurposed denim, and tongue-in-cheek graphics (like its infamous DHL tee), the brand blurs the line between the runway and the street, making bold statements on consumer culture and modern life.
Both Vetements and MSCHF are masters of social commentary, cleverly using fashion as their medium. However, Vetements offers a more polished, avant-garde interpretation at a luxury price point. With hoodies often around $700 and jeans over $300, it's a statement brand for true fashion purists.
Shop now at vetementswebsite.com
A true OG of the scene, FUCT (Friends U Can’t Trust) is a pioneering streetwear brand steeped in skate, punk, and anti-establishment ideology. Founded by artist Erik Brunetti, its legacy is built on provocative, often controversial graphics and a rebellious spirit that consistently challenges the status quo. Their tees, hats, and sweatshirts are emblems of street-level defiance.
Both MSCHF and FUCT share a deep appreciation for shock value and counterculture messaging. If you're drawn to MSCHF's witty defiance, you'll love FUCT's raw, unfiltered commentary. Best of all, it's accessible streetwear, with tees typically costing $40-$80.
Shop now at fuct.com
Anti Social Social Club built its entire brand on a mood. Known for its wavy logo printed on hoodies, tees, hats, and accessories, ASSC captures a feeling of moody, introverted rebellion. The brand’s identity is defined by its ultra-limited, always-sold-out drops, which turns wearing its logo into a statement about being in the know.
While MSCHF expresses its creativity through complex, satirical projects, ASSC keeps it simple with a powerful, statement logo. Both brands expertly use hype and scarcity to create massive demand. If you resonate with streetwear that’s all about attitude, ASSC’s pieces can usually be found for $50-$150.
Shop now at antisocialsocialclub.com
Palm Angels creates luxury streetwear by filtering LA skate culture through an Italian high-fashion lens. The result is a collection of rebellious yet sophisticated pieces, recognized for their bold, gothic-script logos, tracksuits with side stripes, and graphic prints inspired by skater photography. It captures a vibe of elevated, sun-drenched rebellion.
Like MSCHF, Palm Angels creates statement pieces designed to get noticed. But where MSCHF uses wit, Palm Angels uses logomania and a distinct, skate-inspired luxury aesthetic. Prices are high, ranging from $200 for a tee to over $1,000 for their iconic outerwear.
Shop now at palmangels.com
Cactus Plant Flea Market (CPFM) is celebrated for its quirky, whimsical graphics and playful, DIY-inspired aesthetic. The brand is known for its puff-print slogans, smiley faces, and colorful, often cartoonish imagery on hoodies, tees, and high-profile sneaker collaborations. Each piece feels like a one-of-a-kind creation overflowing with personality.
CPFM shares MSCHF’s clever and humorous spirit, but channels it into a more joyful, psychedelic, and lighthearted vibe. It’s perfect for those who want their streetwear to feel fun and creatively uninhibited. Due to their limited nature, pieces range from $100 to over $400.
Shop now at cactusplantfleamarket.com
Merging skate, surf, and classic menswear influences, Noah is a brand with a conscience. They're known for making high-quality staples - like hoodies, rugbys, and graphic tees - while focusing on sustainability and social activism. Their designs are both stylishly timeless and pointedly modern, often carrying messages that encourage thought and action.
Just as MSCHF pushes cultural boundaries through art, Noah does it through activism and ethical transparency. It's the perfect brand for someone who wants their clothing choices to reflect their values without sacrificing style. Expect mid-range prices, with tees from $50-$100 and hoodies around $150-$250.
Shop now at noahny.com
Founded by Ronnie Fieg, KITH has become a cultural force known for its slick, modern streetwear and massive collaborations with brands like Nike, Coca-Cola, and Versace. The aesthetic is clean and premium, offering elevated essentials like perfectly fitted hoodies, high-quality joggers, and covetable sneaker releases that blend everyday wearability with street cred.
Both KITH and MSCHF are masters of collaboration and hype. But while MSCHF's projects are often disruptive and chaotic, KITH excels at creating refined, polished lifestyle products that everyone wants. Most apparel ranges from $50 for tees to over $300 for premium jackets.
Shop now at kith.com
A collaboration that hits the sweet spot, Pacsun's work with South Central LA’s Bricks & Wood offers relaxed-fit, street-ready basics. The focus is on comfort, quality, and community-inspired designs. Think super-soft oversized hoodies, clean graphic tees, and comfortable joggers that embody an effortlessly cool, laid-back vibe.
While MSCHF aims to provoke, this collab aims to perfect the essentials. It's for those looking for easy-to-wear streetwear staples that still have a touch of unique branding and authenticity. As a major bonus, it is extremely accessible, with most items retailing for $20-$80.
Shop now at pacsun.com
Born from the gritty streets of San Francisco, HUF is a brand deeply rooted in authentic skate culture. Founded by pro skater Keith Hufnagel, it offers everything from standout graphic tees and socks to durable outerwear designed for skaters, by skaters. HUF's ethos has always been about rebellion and prioritizing street credibility above all else.
HUF and MSCHF both represent distinct facets of counterculture. MSCHF operates in the satirical art world, while HUF holds down the fort for genuine street and skate authenticity. If you love fashion born from the pavement, HUF offers pieces from $30-$100.
Shop now at hufworldwide.com
Fear of God Essentials, the accessible diffusion line from Jerry Lorenzo's main label, focuses on perfecting luxe, minimalist streetwear. The brand is revered for its plush, oversized hoodies, heavyweight tees, and sweatpants, all offered in a wearable palette of neutral earth tones. Its strength lies in its exceptional quality, fit, and an aesthetic of understated luxury.
Essentials is almost the opposite of MSCHF's loud provocations - it’s quiet, confident, and meticulously designed. If you're looking for foundational streetwear pieces that prioritize silhouette and quality over big graphics, this is your brand. Tees start around $50, with signature hoodies going for $200+.
Shop now at fearofgod.com
Riot Society delivers streetwear with a heavy dose of humor and pop culture savvy. Their tees, hoodies, and sweatshirts are canvases for quirky quotes, funny cartoon characters, and bold, playful graphics. The vibe is rebellious but in a fun, lighthearted way that doesn't take itself too seriously.
Just like MSCHF, Riot Society doesn't shy away from being satirical and entertaining. While MSCHF tackles conceptual art, Riot Society gets laughs with clever pandas, flying pizzas, and edgy slogans. It’s a super affordable option, with most tees selling for between $30 and $50.
Shop now at riotsociety.com
Merging clean design with a powerful mission, KROST is a "for the youth, by the youth" label that supports various non-profits with its collections. The brand offers well-made closet staples like monochrome tracksuits, graphic hoodies, and accessories that carry subtle but impactful messages about friendship, social change, and community.
KROST shares MSCHF's ambition to create more than just clothing, aiming to make a genuine impact. While MSCHF sparks conversation through disruptive art, KROST does it by raising awareness and funds for important causes. Hoodies and tees are priced in the contemporary $50-$150 range.
Shop now at krost.com
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