If you're looking to elevate your everyday routines with beautiful design and clean ingredients, chances are you already love Maude. The brand completely changed the game with its minimalist aesthetic and wellness-focused approach to intimate care, making personal wellness feel both simple and sophisticated.
For those of us who appreciate Maude’s chic, thoughtful take on intimacy and self-care, there are plenty of other brands that share a similar vision. Here are 20 brands like Maude that blend modern design with body-safe formulas.
Hims & Hers provides straightforward, accessible solutions for sexual health and personal care. Think of them as a one-stop shop for modern wellness, offering everything from lubricants to skincare and supplements. While Maude is hyper-focused on a curated set of intimate essentials, Hims & Hers covers a much broader health landscape with the same dedication to transparency and ease.
Shop now at hims.com
For those who prioritize clean, plant-based ingredients, Lola is a must-try. Specializing in organic cotton tampons, lubricants, and cleansing wipes, Lola offers transparent formulas and eco-friendly packaging. It shares Maude’s commitment to body-safe wellness but places a stronger emphasis on B-Corp certified sustainability and organic materials, particularly in the menstrual care space.
Shop now at mylola.com
Blume brings a fresh, playful energy to self-care and intimate wellness. Their thoughtfully curated products, which include everything from CBD-infused items to period care, are designed with a youthful, vibrant aesthetic. If Maude is minimalist and serene, Blume is its fun, approachable cousin that prioritizes natural ingredients with a bit more color and personality.
Shop now at blume.com
Maia Wellness carves out its space in the luxury intimate care market with high-quality, hypoallergenic formulas ideal for sensitive skin. Their lubricants and wipes feature a refined, almost clinical aesthetic that feels both premium and trustworthy. Compared to Maude's accessible minimalism, Maia leans more into a sophisticated, luxury-medical feeling.
Shop now at maiawellness.com
A powerhouse in natural feminine hygiene, The Honey Pot offers a wide range of plant-based washes, wipes, and lubricants. The brand is known for its empowering messaging and formulas designed to support overall feminine health. It aligns with Maude's mission for safe, natural ingredients but extends into a much broader collection of daily hygiene products.
Shop now at thehoneypot.co
While known for their modern bidets, Tushy also offers eco-friendly personal care items like intimate wipes with a strong focus on sustainability. Their minimalist design and commitment to natural ingredients resonate with the Maude ethos, but Tushy takes the eco-conscious mission a step further with plastic-free packaging and carbon-neutral goals.
Shop now at hellotushy.com
Lume is all about providing practical, effective personal care without harsh chemicals. Famous for its whole-body deodorant, the brand also has a line of intimate wellness products that prioritize comfort and confidence. It shares Maude’s wellness-first approach but with a problem-solving edge that offers science-backed solutions for everyday body care.
Shop now at lume.com
Ose blends luxury and nature with its sleek, modern intimate wellness products, from lubricants to body washes. The brand stands out by using beautiful botanical formulations that feel both indulgent and beneficial. If you love Maude’s premium feel but are drawn to products featuring distinct, plant-derived ingredients, Ose is right up your alley.
Shop now at ose.com
Public Goods nails the minimalist, sustainable, and affordable trifecta. Their range of personal care essentials, including lubricants and intimate wipes, features clean formulas and simple, chic packaging. Think of them as the go-to for restocking all your essentials - offering a Maude-like aesthetic and clean ingredient philosophy at a very friendly price point.
Shop now at publicgoods.com
Focusing on discretion and convenience, Wink Wipes creates on-the-go intimate wipes that are simple, effective, and affordable. They're perfect for anyone with an active lifestyle who values freshness. While Maude offers a more holistic wellness system, Wink Wipes zeros in on providing a single, practical solution for everyday comfort.
Shop now at winkwipes.com
As a leader in plant-based luxury skincare, Herbivore also offers stunning body and intimacy oils with natural, effective ingredients. Their aesthetic is equally chic and modern, but Herbivore’s products feel more like creating a spa-like ritual. Where Maude focuses on streamlined intimacy, Herbivore offers an experience of indulgent self-care.
Shop now at herbivore.com
Famous for its insightful period tracking app, Clue has expanded into wellness products that are backed by science and data. The brand offers lubricants and supplements designed to sync with your body’s needs. This tech-driven, body-literacy approach offers a unique alternative to Maude’s aesthetic minimalism, appealing to those who love wellness guided by information.
Shop now at helloclue.com
Saalt is a certified B-Corp dedicated to simple, sustainable period care and intimate wellness. Known for innovative menstrual cups and discs, they also offer gentle washes and leak-proof underwear. Like Maude, Saalt values beautiful design and consumer-conscious practices, but with a stronger focus on performance-driven, reusable period products.
Shop now at saalt.co
A longtime staple in feminine hygiene, Vagisil offers widely accessible and clinically tested products for intimate comfort. Their lineup includes sensitive-skin-friendly washes, wipes, and lubricants that prioritize safety and efficacy. While its approach is more traditional and pharmaceutical than Maude’s modern, lifestyle-focused brand, Vagisil remains a trusted and practical choice.
Shop now at vagisil.com
Joon offers chic, personal lubricants made from high-quality, natural ingredients. With a sleek, minimalist aesthetic that feels right at home next to Maude, Joon caters to those seeking a comfortable and safe experience. The brand feels slightly more boutique and specialized, with a premium vibe centered entirely on its beautifully formulated lubricants.
Shop now at joon.co
Lust & Co. brings a fashion-forward edge to the intimate wellness space with its focus on inclusivity and gentle luxury. Their clean-ingredient formulas are designed to be effective yet gentle, housed in chic packaging. They mirror Maude’s modern vibe but with an added layer of conscious coolness and body-positive messaging that feels incredibly current.
Shop now at lustandco.com
Inspired by tropical ingredients, Bali Body is known for its sun-kissed skincare and wellness products, including nourishing body oils. Its aesthetic is bright, youthful, and vibrant - a fun contrast to Maude's quiet elegance. If you like Maude’s natural ingredient focus but desire a more laid-back, beachy vibe, Bali Body is a great option.
Shop now at balibody.com
While primarily known for its sleek health-tracking ring, Oura promotes a holistic view of well-being that sometimes overlaps with personal care. Through partnerships and focused content, they advocate for a data-driven approach to wellness that can complement physical intimacy. It’s a unique comparison to Maude, aligning on goals of conscious health but through a tech-first lens.
Shop now at ouraring.com
An extension of the popular period-tracking app, FLO's line of health products includes lubricants, wipes, and beneficial supplements. With an emphasis on natural ingredients and body positivity, the brand serves as a comprehensive resource for feminine wellness. It shares Maude’s holistic view but with a much wider scope rooted in cycle-tracking and proactive health education.
Shop now at flo.health
Sliquid is all about purity and safety, offering high-quality, body-safe lubricants made without glycerin, parabens, or other harsh chemicals. The brand is dedicated to clean formulas, making it a favorite for conscious consumers. Sliquid's straightforward, ingredient-transparent approach makes it a perfect parallel to Maude for anyone who prioritizes a "less-is-more" philosophy.
Shop now at sliquid.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
