If you're obsessed with getting that super hydrated, dewy skin finish, chances are you’re already a fan of Laneige. Their water-based formulas and famous sleeping masks are legendary for delivering a plump, glowing complexion that looks like you just drank a gallon of water.
For those who love Laneige's focus on all things moisture, there are tons of other amazing brands that share a similar goal. Whether you're looking for clean ingredients, a more luxurious experience, or a budget-friendly alternative with potent formulas, here are 20 brands like Laneige perfect for achieving glowing, healthy skin.
Innisfree is your go-to for eco-conscious K-beauty that doesn't break the bank. With a strong focus on natural ingredients sourced from Jeju Island, their Green Tea line is a holy grail for lightweight hydration. Priced mostly between $10-$30, it's an affordable way to get that glow.
Like Laneige, Innisfree champions moisture and radiance but does so with a much stronger emphasis on sustainability and natural, plant-based ingredients. If you love Laneige but want something a bit more earthy and even more affordable, Innisfree is a perfect match. Their volcanic clay masks are also a must-try for clear pores.
Shop now at innisfree.com
For a dose of true luxury, meet Sulwhasoo. This high-end Korean beauty brand blends traditional herbal medicine with modern science to create holistic skincare. Products like their First Care Activating Serum offer deep nourishment for a luminous, healthy glow, but with a premium price tag of $50-$150.
While Sulwhasoo shares Laneige’s goal of a hydrated, glowing complexion, it's a significant step up in indulgence and targets anti-aging concerns more directly. It’s the brand you turn to when you want to elevate your routine into a sophisticated, ginseng-infused ritual.
Shop now at sulwhasoo.com
Fun, fruity, and effective, Glow Recipe is all about making skincare an enjoyable experience. Their bestsellers, like the Watermelon Glow Niacinamide Dew Drops and Sleeping Mask, use fruit extracts to brighten and hydrate. With cute packaging and prices in the $20-$40 range, it's a joy to use.
Glow Recipe and Laneige are both masters of the "overnight glow," but Glow Recipe does it with a more playful and vibrant personality. If you love the dewy results from Laneige but crave colorful, fruit-forward formulas, you will absolutely adore what Glow Recipe brings to the vanity.
Shop now at glowrecipe.com
Dr. Jart+ bridges the gap between fun K-beauty and serious, dermatologist-developed formulas. Their Ceramidin line is iconic for repairing the skin’s moisture barrier, making it perfect for dry, irritated, or compromised skin. Most products sit in the $20-$40 sweet spot.
Both brands deliver intense hydration, but Dr. Jart+ has a more clinical, solution-oriented feel. While Laneige focuses on a universal dewy glow, Dr. Jart+ is perfect for days when your skin feels extra thirsty and needs some serious barrier TLC.
Shop now at drjart.com
If you have sensitive skin, Klairs is your safe haven. This clean and minimalist Korean brand creates gentle yet powerful products designed to hydrate and calm. Their Supple Preparation Facial Toner is a cult favorite for a reason, offering layers of moisture without any stickiness or irritation.
Klairs shares Laneige's goal of deep hydration, but its key differentiator is its cruelty-free, fragrance-free, and vegan-friendly philosophy perfect for skin that reacts to everything. It provides the Laneige-level glow for those who need a softer touch. Expect to spend around $20-$30 per item.
Shop now at klairscosmetics.com
Belif is beloved for its explosive hydration powered by herbal apothecary traditions. Their legendary True Cream Aqua Bomb and Moisturizing Bomb are famous for providing long-lasting moisture without feeling heavy, making them suitable for all skin types. Most bestsellers are around the $30 mark.
Think of Belif as Laneige’s herbal cousin. Both are hydration powerhouses, but Belif incorporates traditional herbs into its formulas, giving it a unique character. If you love the lightweight feel of Laneige’s Water Bank, you’ll obsess over the bouncy texture of the Aqua Bomb.
Shop now at belifusa.com
Inspired by ancient Japanese beauty rituals, Tatcha offers a luxurious and effective path to luminous skin. Their Water Cream and Dewy Skin Cream provide signature finishes for different skin types, feeling both weightless and deeply nourishing. With prices ranging from $50-$70, it’s an indulgent treat.
Tatcha delivers the same hydrated glow as Laneige but in a far more elegant, high-end package inspired by geisha beauty. It’s for the person who loves the result of Laneige but wants to invest in a more refined, anti-aging skincare experience.
Shop now at tatcha.com
Cosrx is the no-nonsense hero for sensitive, acne-prone, or dehydrated skin. Famous for their Advanced Snail 92 All in One Cream, their products focus on simple, effective ingredients that heal and hydrate. The best part? Most products are affordably priced between $15 and $30.
While Laneige is all about a fresh, dewy glow, Cosrx is focused on repairing and moisturizing from the inside out. It's the perfect alternative when your skin is acting up and needs comforting hydration to help it get back to a healthy state.
Shop now at cosrx.com
A true K-beauty staple, The Face Shop offers a huge range of affordable and effective products inspired by nature. Their Rice Water Bright line and various sheet masks are super popular for achieving bright, moisturized skin, often for less than $20.
The Face Shop is like a more budget-friendly and diverse version of Laneige. Both use nature-based concepts to deliver hydration, but The Face Shop offers a wider variety of product types and ingredients at an unbeatable price point, making it great for experimenting.
Shop now at thefaceshop.com
Fresh is known for blending natural ingredients like rose, soy, and sugar with modern science to create a sensorial skincare experience. Their Rose Deep Hydration Face Cream provides long-lasting moisture and smells absolutely divine, putting them in the $30-$50 price range.
Both Fresh and Laneige are hydration experts, but Fresh offers a more luxurious, romantic take. If you love Laneige but want your routine to feel more like a pampering ritual with beautiful textures and scents, Fresh is right up your alley.
Shop now at fresh.com
This Japanese skincare giant is a legend in the world of hydration, thanks to its laser focus on hyaluronic acid. Their Gokujyun Hyaluronic Acid Lotion is a cult-favorite toner-essence that delivers bouncy, plump skin for an incredibly affordable price, usually under $20.
Hada Labo is the minimalist, hyper-efficient version of Laneige. Both will get your skin incredibly hydrated, but Hada Labo skips the fancy extracts and branding to give you pure, unadulterated hyaluronic acid power for a fraction of the cost.
Shop now at hadalabousa.com
As the parent company to both Laneige and Sulwhasoo, Amorepacific is the pinnacle of luxury Korean skincare. It uses potent Asian botanicals like green tea and bamboo sap in its high-tech formulas. Products in their Moisture Bound line offer incredible hydration, but sit at a premium price point of $70-$150.
Choosing Amorepacific is like graduating from Laneige. You get the same dedication to hydration and glow that you love, but with added cutting-edge anti-aging technology and even more refined textures. It’s a true skincare investment.
Shop now at amorepacific.com
A newcomer on the block, Glow Mia is dedicated to clean, cruelty-free, and straightforward hydration. Their products feature minimalist packaging and are packed with gentle, effective ingredients that deliver radiance without any harsh additives. Prices are accessible, around $20-$35.
Glow Mia is a modern, transparent take on the hydration-focused skincare Laneige is known for. It’s for the Laneige fan who now prioritizes a "clean" ingredient list and supports newer, indie brands without sacrificing results.
Shop now at glow-mia.com
While best known for their iconic Clean It Zero Cleansing Balm, Banila Co's skincare line is not to be missed. Their products focus on creating a perfectly balanced canvas - hydrated but not greasy. Prices are very reasonable, typically in the $10-$30 range.
Banila Co’s approach to hydration complements Laneige perfectly. After using a hydrating Banila Co cleanser and toner, your skin is beautifully prepped to soak up a Laneige serum or mask. It’s an essential companion for any multi-step K-beauty routine.
Shop now at banilaco.com
TONYMOLY brings the fun and personality to K-beauty with its adorable, quirky packaging shaped like pandas, peaches, and bananas. Beyond the cute exterior, their formulas offer serious benefits, from hydrating sheet masks to nourishing moisturizers, all at amazingly low prices ($5-$25).
If Laneige is the sleek, sophisticated older sister, TONYMOLY is the playful, trendy younger sibling. Both deliver that quintessential K-beauty glow and moisture, but TONYMOLY does it with a sense of humor and an entry-level price point that's impossible to resist.
Shop now at tonymoly.us
Eyenlip is a more under-the-radar Korean brand that offers incredibly effective skincare at super affordable prices, often under $15. Their gel moisturizers, snail creams, and ampoules are packed with hydrating ingredients that will remind you of higher-end brands.
This brand gives you Laneige-style hydration with a straightforward, no-frills attitude. It's the perfect choice if you care more about the formula inside the jar than the branding outside and want to achieve glass skin on a strict budget.
Shop now at eyelip.com
Missha is famous for offering high-powered skincare at drugstore prices. Their Time Revolution line is a well-known alternative to a much more expensive luxury essence, and their Super Aqua Cell Renew Snail Cream deeply hydrates and repairs. Most products are in the $10-$30 range.
Missha achieves the same hydrated glow as Laneige but often incorporates more complex anti-aging and renewal ingredients into its hero products. It's a great choice for those who want hydration plus a little something extra for concerns like fine lines and texture.
Shop now at missha.com
The Ordinary strips skincare down to its most potent, active ingredients, serving them up in simple packaging for under $15. Their Hyaluronic Acid 2% + B5 serum is a staple for adding a powerful layer of hydration to any routine for less than a fancy coffee.
The vibe is vastly different - clinical and scientific vs. Laneige's fresh and trendy feel - but the end goal is the same. Pairing The Ordinary's targeted serums with a Laneige moisturizer creates a powerhouse routine that is both customized and highly effective.
Shop now at theordinary.com
Fun, effective, and accessible, Bliss brings the joy of a spa experience into your bathroom. Their products are dermatologist-tested and cruelty-free, with a focus on delivering bright, happy, and hydrated skin. The Drench & Quench Moisturizer is a great example, with prices around $20-$40.
Bliss shares Laneige's youthful energy and goal of achieving a luminous complexion. However, Bliss has a punchier, spa-inspired personality that feels distinctly American. It's a great alternative if you want that dewy glow and can easily find it at your local drugstore.
Shop now at blissworld.com
This UK-based brand is obsessed with all things glow, and their iconic Glow Tonic is proof. With botanically-infused, hybrid formulas, Pixi makes skincare that is both effective and a pleasure to use. Key products like their Hydrating Milky Serum usually cost between $15 and $30.
Pixi is on the exact same page as Laneige when it comes to creating luminous, healthy-looking skin. The main difference lies in the key ingredients, where Laneige leans on "water science," Pixi often uses glycolic acid and botanical extracts to achieve its signature radiant finish.
Shop now at pixibeauty.com
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