It’s hard to miss the phenomenon that is Kylie Cosmetics. Known for its iconic lip kits, vibrant palettes, and a full-face-of-glam aesthetic, the brand has become a staple for anyone who loves trend-driven, Instagram-worthy makeup.
If you’re a fan of Kylie's high-impact style but want to explore other brands that deliver that same incredible glam, you're in the right place. Here are 20 other amazing makeup brands that offer everything you love about Kylie Cosmetics and more.
Fenty Beauty is a game-changer, known for its incredible shade diversity and high-performance formulas. If you love Kylie's glam, you’ll obsess over Fenty's Killawatt highlighters and viral Gloss Bomb lip glosses. While both brands serve bold, modern looks, Fenty's core mission is inclusivity, ensuring everyone can find their perfect match.
Expect prices just slightly more premium than Kylie's, typically from $25-$40. It's the perfect choice for A-list glam with an emphasis on a flawless, radiant base that works for every skin tone.
Shop now at fentybeauty.com
Started by beauty influencer Huda Kattan, Huda Beauty is your go-to for maximum-impact, luxurious makeup. The brand is famous for its richly pigmented eyeshadow palettes and full-coverage foundations that create a flawless, filtered look in real life. Huda's vibe is unapologetically glamorous and a bit more high-end than Kylie, with prices ranging from $20 to $65.
Where Kylie is trendy and youthful, Huda Beauty feels more opulent and dramatic. If you're looking for jaw-dropping color payoff and formulas that don't mess around, this is the brand for you.
Shop now at hudabeauty.com
For vibrant color that pops, look no further than Juvia's Place. Inspired by African art and culture, this brand is celebrated for its hyper-pigmented eyeshadow palettes that are shockingly affordable. While Kylie focuses heavily on cohesive lip kits, Juvia’s Place is all about incredible eye makeup that makes a statement. With most palettes priced between $12 and $20, it’s a budget-friendly way to experiment with bold, artistic looks.
Shop now at juviasplace.com
While Anastasia Beverly Hills (ABH) is the undisputed queen of brows, the brand also offers some of the best eyeshadow palettes, contour kits, and liquid lipsticks on the market. ABH's aesthetic is polished powerhouse glam - think less trendy, more timeless sophistication. Their shadows are famous for their blendability, and their face products give you a sculpted, professional finish.
Priced similarly to Kylie at around $18-$48, ABH is perfect when you want glam that feels elevated and versatile for both day and night.
Shop now at anastasiabeverlyhills.com
Enter the world of high-fashion, editorial beauty. Created by the legendary makeup artist Pat McGrath, this brand is pure luxury. Known for its innovative textures and otherworldly pigment, Pat McGrath Labs is for the moments you want to feel like a work of art. The products are definitely a splurge, with prices ranging from $25-$70, but the quality and performance are unparalleled.
If you love Kylie’s highlighters but want to take that glow to a supernatural level, this is your next obsession. It's glam on a truly couture scale.
Shop now at patmcgrath.com
Known for its affordable prices and trend-driven collections, ColourPop is the fast-fashion of the beauty world - in the best way possible. They release fun collaborations and new products constantly, much like Kylie, but at an even more accessible price point (think $5-$20). If you want to try a new trend or color without a big commitment, ColourPop is perfect. They deliver playful, vibrant makeup that doesn't take itself too seriously.
Shop now at colourpop.com
Morphe has built a massive following on social media for good reason. They specialize in big, bold eyeshadow palettes and high-quality brushes at incredibly affordable prices ($10-$30). The Morphe vibe is influencer-approved glam, making it easy to recreate the dramatic eye looks you see all over Instagram and TikTok. Like Kylie Cosmetics, they regularly partner with popular creators to launch exciting, limited-edition collections.
Shop now at morphe.com
Get ready for makeup that's as sweet as a dessert. Beauty Bakerie is known for its fun, food-themed packaging and its high-performance, long-lasting formulas. Their Matte Lip Whips are a standout, known for being smudge-proof enough to survive anything. The aesthetic captures Kylie’s youthful energy but with an adorable, charming twist. Plus, the brand is proudly Black-owned, cruelty-free, and often vegan.
Shop now at beautybakerie.com
For a dose of sleek, sophisticated glamour, NARS is a must-try. This iconic brand is famous for its buttery blushes (hello, Orgasm!), high-performance foundations, and creamy lipsticks. NARS delivers a high-impact, refined look that feels both modern and timeless. While its prices are slightly higher than Kylie's ($20-$50), the luxe formulas and chic packaging make every application feel like a treat. It’s perfect for achieving that coveted, polished glow.
Shop now at narscosmetics.com
This collaboration is a dream for glam lovers on a budget. It pairs Makeup Revolution's amazingly affordable prices with influencer Patricia Bright's chic, sophisticated style. The collection includes versatile eyeshadow palettes and radiant highlighters - all between $10 and $20 - that make achieving a full-glam, Instagram-ready look effortlessly easy. It captures the same trendy, creator-led energy as Kylie's launches but at a fraction of the price.
Shop now at revolutionbeauty.com
Dose of Colors is an under-the-radar gem for high-pigment, professional-quality makeup. The brand excels at matte liquid lipsticks, vibrant eyeshadows, and glossy lippies that feel modern and cool. With a price point of around $16-$22, it sits in a similar range to Kylie but offers a slightly more grown-up, polished vibe. All their formulas are cruelty-free, and they have an amazing reputation for quality among makeup artists.
Shop now at doseofcolors.com
While Beauty Bay is famed for stocking hundreds of must-have brands, their own in-house line is not one to miss. With a focus on bold, color-rich eyeshadow palettes and trendy essentials, the Beauty Bay brand makes high-impact glamour accessible to everyone. Products generally run from $10-$25, offering a quality that rivals more expensive brands. It’s a fantastic way to try out current trends and build a collection of vibrant, glam makeup.
Shop now at beautybay.com
If you're into unapologetic, high-performance makeup, KVD Beauty is your brand. Famous for its long-wearing Tattoo Liner and full-coverage Good Apple Foundation, KVD delivers on its promises of longevity and serious pigmentation. The aesthetic is edgy, artistic, and a bit darker than Kylie's glam, making it perfect for anyone who loves dramatic looks that last all night. Expect prices in the $20-$40 range.
Shop now at kvdbeauty.com
Love a plump, shiny pout? Buxom is the expert dedicated to instantly fuller-looking lips. Known for its iconic lip-plumping glosses that give you a tingly, cooling sensation, this brand adds a playful and sexy feel to any makeup look. Competing with Kylie's popular glosses, Buxom offers a huge range of shades and finishes for around $15-$25. It's all about fun, flirty glam with an emphasis on bold lips and mesmerizing eyes.
Shop now at buxomcosmetics.com
Designed for moments when you want to shine, Hollywood Flawless focuses on affordable, high-impact makeup for a red-carpet-ready look. Their shimmering eyeshadows, bold lip colors, and glowing highlighters are perfect for creating head-turning looks without the high-end price tag. With most products sitting between $10 and $20, it’s a brilliant, budget-friendly option for capturing Kylie’s camera-ready sparkle.
Shop now at hollywoodflawless.com
BH Cosmetics is your playground for color. Known for its massive, vibrant eyeshadow palettes and fun, themed collections, this brand is all about creativity and self-expression. They offer incredible value, with most items priced in the $10-$20 range. The aesthetic is playful, youthful, and unapologetically colorful, making it a fantastic alternative for anyone who loves the experimental and trend-driven side of Kylie Cosmetics.
Shop now at bhcosmetics.com
Lime Crime carved a niche for itself with its unapologetically bold and fantasy-inspired makeup. Known as the original unicorn brand, they excel in unconventional shades like vibrant Venus palettes and ethereal highlighters. Their vibe is edgier and more magical than Kylie’s, appealing to those who march to the beat of their own drum. With prices from $15-$30, it’s great for adding a touch of rebellious glam to your routine.
Shop now at limecrime.com
On days when you want a softer, more dewy version of glam, Glossier is the perfect choice. While known for a minimalist aesthetic, products like Boy Brow, Cloud Paint, and Lidstar give you that effortless, put-together glow that looks amazing on camera. It captures the essence of Kylie's more "natural" glam days - think fresh skin, flushed cheeks, and a fluffy brow. With prices from $12-$28, it’s an effortless way to feel polished.
Shop now at glossier.com
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