15 Brands Like Juice Beauty for Organic Skincare Lovers
Reading a skincare label shouldn't feel like homework. You flip the bottle over, find eleven ingredients you can't pronounce, and put it back on the shelf. Juice Beauty built its business on that frustration, excluding nearly 2,000 ingredients it deems unacceptable and packing the rest with fruit-derived antioxidants instead of water. The catch is that one brand can't cover a full routine at every budget.
Juice Beauty itself runs from $15 for a cleansing bar to $80 for the Anti-Wrinkle Booster Serum, with most of the face range between $29 and $75. We checked 19 alternatives against their own websites and found 15 brands like Juice Beauty that still hold up. Alima Pure and Vapour Organic Beauty have both closed since we last updated this list, so they're gone.
Quick comparison:
- Closest match on price and philosophy: Herbivore Botanicals, Kora Organics, Antipodes, Youth to the People
- Cheapest full routine: Honest Beauty, Mad Hippie, Burt's Bees
- Most premium: Vintner's Daughter, Tata Harper, True Botanicals, The Organic Pharmacy
- Specialists: Pai Skincare for reactive skin, OSEA Malibu and Biossance for dehydration, Ere Perez for skincare plus makeup
| Brand | Price | Best for |
|---|---|---|
| Herbivore Botanicals | $15 to $88 | Plant-active serums and oils in glass |
| Tata Harper | $28 to $198 | Ecocert-standard luxury formulas |
| OSEA Malibu | $18 to $108 | Seaweed-based hydration |
| Burt's Bees | Mid-range | Drugstore basics with beeswax |
| Mad Hippie | $14.99 to $33.99 | Antioxidant serums under $35 |
| Antipodes | NZ$48 to NZ$72 | New Zealand botanicals |
| Pai Skincare | $19 to $199 | Sensitive and eczema-prone skin |
| Kora Organics | $64 to $169 | Ecocert certified organic |
| True Botanicals | $28 to $120 | MADE SAFE and EWG Verified picks |
| Youth to the People | Mid-range | Vegan superfood formulas |
| Biossance | Premium | Sugarcane squalane hydration |
| The Organic Pharmacy | $24 to $124 | Pharmacist-formulated organics |
| Ere Perez | $17 to $141 | Australian skincare and makeup together |
| Honest Beauty | $7.99 to $29.99 | Cheapest full routine on the list |
| Vintner's Daughter | $50 to $355 | One serum, done properly |
Herbivore Botanicals
Herbivore Botanicals is a Seattle skincare brand founded in 2011 by Julia Wills and Alex Kummerow, built on plant-active ingredients and packaged in the clear glass jars that made it an Instagram fixture. The brand states its fragrances are naturally derived and never synthetic, and that it runs clinical studies on its formulas.
Where Juice Beauty leans on apple and grape juice as its base, Herbivore reaches for blue tansy, bakuchiol and tremella mushroom. The NOVA 15% Vitamin C + Turmeric Brightening Face Serum ($68) sits close to Juice Beauty's own vitamin C pricing, and the LAPIS Blue Tansy + Squalane Balancing Facial Oil ($58 for 30 mL) is the one people buy twice.
Entry is cheap if you want to test the texture first. The PINK CLOUD jelly cleanser starts at $15 for the 50 mL and $28 for the full size.
Best for: Anyone who wants plant-active serums and oils, and cares what the bottle looks like on the shelf.
Tata Harper
Tata Harper founded her namesake brand in 2010 after her stepfather's cancer diagnosis sent her reading the labels on her own "all natural" products and finding petrochemicals in them. The brand formulates to Ecocert and COSMOS standards, which prohibit GMO ingredients, restrict petrochemical-derived ones, and require an annual audit.
That outside audit is the real difference from Juice Beauty, which publishes its own exclusion list instead of working to an external standard. Both approaches are defensible. One is checked by somebody else.
Pricing is the other difference. The Crème Riche ($198) is a genuine splurge, and Elixir Vitae ($175) sits alongside it. Start smaller with the Clarifying Cleanser, which runs $28 for the 30 mL and $68 for the 125 mL.
Best for: Shoppers who want an outside body checking the natural claim, and have the budget for it.
OSEA Malibu
OSEA Malibu has been making seaweed-based skincare since 1996, when Jenefer Palmer launched it at Fred Segal on Melrose. It's still family-run, with Palmer's daughter Melissa as CEO since 2016, and it sources its seaweed from farms in southern Patagonia.
OSEA has held Leaping Bunny cruelty-free certification and PETA vegan certification since 2000, and it was the first company to sign the Campaign for Safe Cosmetics in 2004. If Juice Beauty's fruit acids are too active for your skin, marine hydration is the gentler route to the same glow.
The Hyaluronic Sea Serum ($88) does the heavy lifting, and the Ocean Cleanser costs $18 for the travel size or $48 for the 5 oz. Prices across the range reach $108.
Best for: Dehydrated or reactive skin that wants hydration without a strong acid.
Burt's Bees
Burt's Bees is the drugstore end of this list, and the only brand here you can pick up without thinking about it. Beeswax, honey and botanical extracts run through the range, from the lip balms to the face care line of cleansers, moisturizers and eye creams.
The site renders its prices in the browser rather than the page source, so we couldn't verify a figure to print here. What we can say is that it sits in a different bracket from every other brand on this page, and you'll find it in a pharmacy aisle rather than a beauty boutique.
Against Juice Beauty, the trade is potency for reach. You won't find stem cell complexes or 15% vitamin C. You'll find a simple routine you can restock anywhere.
Best for: A no-fuss daily routine you can buy on a supermarket run.
Mad Hippie
Mad Hippie makes the cheapest antioxidant serums worth buying, and its individual face products top out at $33.99. Nothing else on this list gets you a full routine for the price of one Tata Harper cleanser.
The Refillable Vitamin C Serum ($33.99) comes with a refill option, which cuts the packaging on repeat orders. The Antioxidant Facial Oil ($26.99) is the other one people restock, and the Face Cream ($27.99) rounds out a routine for under $90 total.
Juice Beauty's Age Defy Serum runs $59 by comparison. Mad Hippie won't give you the organic certification or the farm story, and it isn't trying to. It sells clean actives cheaply and runs a recycling program through Pact.
Best for: A complete clean-ingredient routine on a tight budget.
Antipodes
Antipodes is a Wellington skincare brand founded in 2004 by Elizabeth Barbalich, who describes the problem she set out to solve in her own words: "Back in 2004, skincare was either natural or effective – never both."
One thing to know before you get attached. Antipodes runs its store in New Zealand dollars, and US shoppers buy through stockists rather than direct. The Divine Face Oil is NZ$48 for 30 mL and the Glow Vitamin C Brightening Serum is NZ$56, with the face range reaching NZ$72.
The ingredient list is where it diverges from Juice Beauty. Kiwi seed oil, lime caviar and avocado replace the apple and grape, and the brand keeps a certified organic collection separate from its wider range so you can see which is which.
Best for: Southern Hemisphere botanicals you won't find in an American clean-beauty aisle.
Pai Skincare
Pai Skincare is a London brand founded by Sarah Brown and built around sensitive skin. Every product is patch tested on people with sensitive skin for 96 hours, which Pai states is four times the industry standard.
The certifications stack up too: COSMOS Natural, Soil Association organic, Vegan Society, Leaping Bunny, and B Corp. Pai formulates and manufactures in its own London lab to ISO 22716 standards.
The Instant Kalmer Ceramide Serum ($84) is the one to try if redness is your issue, and the Light Work Cleansing Oil ($54) removes makeup without stripping. Prices start at $19 for a mini and reach $199 for a bundle. Use the US storefront and you'll see dollars rather than pounds.
Best for: Eczema-prone or reactive skin that reacts to most active ingredients.
Kora Organics
Kora Organics is Miranda Kerr's skincare brand, and it carries Ecocert organic certification, PETA cruelty-free status and Climate Neutral certification. That's a firmer organic claim than Juice Beauty makes, since Juice Beauty describes its ingredients as organic without naming a certifying body.
The formulas lean on Australian natives. The Kakadu Plum Vitamin C Serum is $79 for the 30 mL, with a $32 mini if you want to test it, and the Active Algae Lightweight Moisturizer is $64 for the jar and $51 for a refill pod.
Full sets run to $169. Those refill pods are the practical detail worth noting, because they knock $13 off each repurchase and drop a jar from the waste stream.
Best for: Shoppers who want the organic certification named rather than implied.
True Botanicals
True Botanicals was founded in Northern California by Hillary Peterson after a cancer diagnosis, with the aim of making products that perform without harming the people using them. The range is MADE SAFE certified, EWG Verified, vegan, cruelty-free and microbiome-friendly, and the brand says MADE SAFE screening rules out 15,000 ingredients.
That's the strictest ingredient screen of any brand on this list, and it comes with clinical validation on top of the botanical credentials.
The Chebula Active Serum ($90) is the flagship, built around an Ayurvedic fruit extract, and the Ginger Turmeric Cleansing Balm ($52) is the gentle first step. Individual products run from $28 to $120, so it's a step up from Juice Beauty rather than a swap.
Best for: Anyone who wants third-party ingredient screening and clinical testing in the same bottle.
Youth to the People
Youth to the People builds vegan skincare around leafy greens rather than fruit, which is the neatest contrast with Juice Beauty on this list. Kale, spinach and green tea do the antioxidant work that apple and grape do at Juice Beauty.
The brand's site sits behind a bot wall, so we couldn't pull current prices or product pages to link. It sells direct and through Sephora, and it sits in the mid-range bracket alongside Mad Hippie and Honest Beauty, well below Tata Harper.
Buy it if you like the idea of a superfood cleanser and you're happy browsing the range on the site yourself. We'd send you there before printing a figure we haven't checked.
Best for: Vegan formulas with a green-juice ingredient list instead of a fruit one.
Biossance
Biossance is built on one ingredient. Its squalane comes from Brazilian sugarcane, fermented at a facility powered by the pulp left over from the process, which is the alternative to the shark-liver squalane the cosmetics industry used for decades.
The Squalane + Vitamin C Rose Oil ($74) is the product that made the brand, and the range extends to peptide serums, mineral SPF and eye cream. Prices aren't shown on the category pages, so check each product page as you go.
Juice Beauty spreads its bets across a broad botanical list. Biossance narrows to one molecule and builds everything around it. If your skin gets on with squalane, that focus works in your favor.
Best for: Dry or dehydrated skin that wants a lightweight oil rather than a heavy cream.
The Organic Pharmacy
The Organic Pharmacy was founded in London in 2002 by pharmacist Margo Marrone, and it still formulates through a pharmacist-led R&D team. The brand states its products contain up to 99.8% organic ingredients and follows the ISO 16128 standard for what counts as natural.
It's also open about the exceptions. Marrone's team uses lab-synthesized niacinamide and retinol where a natural version can't match the efficacy or be sourced sustainably, and says so on the record rather than burying it.
The Chamomile Cleansing Milk ($33) is the gentle entry point, and the 5% Niacinamide Ultra 5 Serum ($99) is where the pharmacy background shows. Kits start at $24.
Best for: Readers who want a high organic percentage and a straight answer about the synthetics.
Ere Perez
Ere Perez has been making natural cosmetics from Bondi Beach in Sydney since 2002, and it's one of the few brands here doing skincare and makeup properly at the same time. Perez brings a background in nutrition and naturopathy plus her Mexican heritage to the formulas.
Australian native ingredients run through the range. The ginkgo micellar cleanser ($30) comes with a refill option, and the grape water eye serum ($38) is the one to reach for if your eye area is the first thing to look tired.
Prices run from $17 for a mini mascara to $141 for a full skincare set, and the brand donates $1 from every order to ocean conservation. Use the US storefront for dollar pricing, since the default site shows Australian dollars.
Best for: Buying your skincare and your makeup from the same clean-ingredient brand.
Honest Beauty
Honest Beauty is the beauty line from The Honest Company, and it's the cheapest full routine on this list. The Gentle Gel Cleanser ($14.99) and Vitamin C Radiance Serum ($24.99) cost less together than one Juice Beauty serum.
The brand formulates to what it calls The Mother of All Standards and describes its ingredients as naturally derived. That's a company standard rather than an outside certification, which is the same position Juice Beauty takes.
The skincare range covers cleansers, serums, eye balm and moisturizer from $7.99 to $29.99, with a Hydrogel Cream at $19.99 and an Ageless Firm + Even Serum at $29.99. Worth knowing: honestbeauty.com now redirects to honest.com, where the skincare sits alongside the baby range.
Best for: Building a clean routine from scratch for under $80.
Vintner's Daughter
Vintner's Daughter sells four products. April Gargiulo brought winemaking thinking to skincare, and the Active Botanical Serum ($215 for 30 mL, $355 for 50 mL) is what the brand is known for.
The serum uses more than 24 botanicals, infused as whole plants over three weeks through a process the brand calls Phyto Radiance Infusion. Gargiulo is direct about the cost of that: "This process takes longer and costs more, but it is how we give you the radiant results of an entire shelf of products in a luxurious, minimal routine."
The Active Renewal Cleanser ($105) and Active Treatment Essence ($230) complete the routine. Travel sizes start at $50, which is the sane way to find out whether your skin agrees before committing $215.
Best for: Replacing five products with one, if the math works for you.
How to Choose the Right Organic Skincare Brand for You
Start with what "organic" needs to mean to you. If you want it certified by somebody other than the brand, go to Kora Organics, Pai Skincare or Tata Harper, all of which name an outside body. If you're satisfied with a published exclusion list, Juice Beauty, Honest Beauty and Mad Hippie all qualify and cost less.
Then pick on skin type. Reactive or eczema-prone skin belongs at Pai. Dehydrated skin does better with OSEA or Biossance. Skin that tolerates actives can go straight to True Botanicals or Herbivore.
Budget sorts the rest. Under $90 gets you a full Mad Hippie or Honest Beauty routine. Around $200 buys a Kora or True Botanicals set. Past that you're into Tata Harper and Vintner's Daughter, where you're paying for the process as much as the result.
Two more things. Kiehl's used to sit on this list and came off, because it doesn't market itself as organic or clean and this list is for readers who want that. Aurelia Probiotic Skincare came off too, having become Aurelia Cellular Beauty, whose US site now sells supplements rather than skincare.
If clean beauty is the thread you're pulling, our guides to brands like Beautycounter and brands like Krave Beauty cover the same ground from different angles, and beauty brands like Sephora is the place to go if you want one retailer for the lot. More of our brand guides live in our articles archive.
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Written by
Spencer Lanoue
