If you love the distinctive, artful embroidery and effortless, flowing silhouettes of Johnny Was, you already appreciate fashion that feels like a beautiful piece of art. The brand has mastered a unique blend of bohemian spirit and luxurious detail that's hard not to adore.
For those looking to expand their collection of wanderlust-inspired pieces, we've found similar brands that capture that same free-spirited, elegant vibe. From luxe artisanal labels to more casual, everyday options, here are 19 brands like Johnny Was to explore for your next bohemian find.
Free People is the quintessential destination for all things bohemian, offering a massive collection of relaxed, vintage-inspired styles. You'll find everything from flowy embroidered dresses and oversized knit sweaters to rugged denim and statement accessories. It embodies a similar free-spirited feel to Johnny Was but often at a more accessible price point, with a slightly younger, more festival-ready energy.
While Johnny Was focuses on detailed, luxurious embroidery, Free People blends that boho charm with edgy, trend-driven pieces, making it a go-to for building a layered, eclectic wardrobe. If you love the Johnny Was aesthetic for everyday wear, Free People is a must-shop. Shop now at freepeople.com
Shopping at Anthropologie feels like exploring a chic, worldly bazaar. The brand is known for its curated collection of clothing that blends romantic, artistic, and bohemian influences. You'll discover embroidered blouses, unique printed maxi dresses, and textured knits that share Johnny Was's appreciation for artisanal details and quality craftsmanship.
Compared to Johnny Was's specific focus on luxe boho, Anthropologie offers a broader array of styles, often with a more polished and sophisticated finish. It's perfect for the woman who wants her bohemian pieces to feel both eclectic and refined. Shop now at anthropologie.com
Hailing from Australia, Spell has a cult following for its whimsical and dreamy take on bohemian fashion. The brand is famous for dramatic, flowing maxi dresses adorned with unforgettable floral and paisley prints, alongside delicate knitwear and vintage-inspired separates. Spell's creations are designed to feel like cherished heirlooms, blending a sense of rocker-edge with romantic nostalgia.
Like Johnny Was, Spell celebrates artistry and free-spirited elegance, but turns up the volume with bolder colors and more statement-making silhouettes. If you want boho fashion that truly stands out, Spell delivers the magic every time. Shop now at spell.co
When you want to tap into the bohemian trend without breaking the bank, Zara is always a solid choice. The fast-fashion powerhouse often releases collections featuring embroidered blouses, flowy folk-inspired dresses, and airy tunics that nod to brands like Johnny Was. With pieces typically ranging from $30 to $100, it's an easy way to experiment with the look.
While you won't find the same level of intricate, handcrafted embroidery, Zara is excellent for picking up stylish, on-trend pieces that capture the general free-spirited aesthetic for a season. Shop now at zara.com
Lilla P offers a more minimalist and modern approach to bohemian style. The brand specializes in elevated essentials made from high-quality fabrics, focusing on clean lines, flattering drapes, and subtle detailing. While known for its perfect tees and knits, you'll also find understated dresses and tops with delicate embroidery that echo the relaxed elegance of Johnny Was.
If your style leans more toward sophisticated comfort and you prefer your boho touches to be more refined than ornate, Lilla P provides a perfect middle ground. It's effortless dressing with an under-the-radar artistic flair. Shop now at lillap.com
For those who love the artistic prints and vibrant colors associated with bohemian style, Mara Hoffman is a beautiful, sustainable option. The brand creates stunning pieces, from flowing dresses and swimwear to structured separates, often featuring bold, graphic prints and eco-friendly materials. It's fashion that feels expressive and joyful.
Mara Hoffman shares Johnny Was's commitment to thoughtful design, but with a stronger emphasis on sustainability and a more graphic, contemporary-art vibe. It's the perfect brand for making a beautiful style statement that you can feel good about. Shop now at marahoffman.com
Though primarily Anthropologie's wedding brand, BHLDN is a treasure trove for anyone seeking deeply romantic, intricately detailed dresses perfect for special occasions. Many of their gowns and bridesmaid dresses feature the kind of exquisite embroidery, delicate beading, and ethereal silhouettes that Johnny Was fans adore. Think heirloom-quality details and dreamy, flowing fabrics.
If you've ever wished Johnny Was made formalwear or wedding dresses, BHLDN is your answer. It captures that same artisanal, vintage-inspired spirit for life's biggest moments. Shop now at bhldn.com
Reformation brings a cool, modern-girl edge to bohemian fashion, all with a commitment to sustainability. Known for its perfectly-cut floral dresses, chic two-piece sets, and stylish tops, the brand creates effortlessly feminine pieces that are both on-trend and eco-conscious. It offers that relaxed, California vibe that pairs so well with boho accessories.
While more minimalist than Johnny Was - you'll find fewer intricate embellishments - Reformation delivers on flowy silhouettes and flattering fits that capture a similar spirit of effortless style. Shop now at thereformation.com
Tularosa channels a sun-drenched, vacation-ready vibe with its collection of flirty and romantic bohemian pieces. Backed by REVOLVE, the brand is known for its sweet floral prints, delicate embroidered details, and lightweight fabrics perfect for warm weather. Expect mini dresses, breezy skirts, and cute crop tops that feel both youthful and feminine.
It's similar to Johnny Was in its frequent use of embroidery but translates the look for a younger, trend-focused audience who loves a fun, carefree aesthetic. Shop now at tularosa.com
Amuse Society is for the beachy bohemian - blending rock-and-roll edge with effortless California cool. Their collections are filled with easy-to-wear dresses, graphic tees, swimwear, and comfy knits that are perfect for a laid-back lifestyle. The aesthetic is less about dense embroidery and more about sun-faded prints and breezy fabrics.
If you love the relaxed, wanderlust attitude of Johnny Was but want pieces that are more geared toward a casual day at the beach or a music festival, Amuse Society captures that vibe perfectly. Shop now at amusesociety.com
Sitting at a higher, more luxurious price point, Ulla Johnson is a master of sophisticated boho-chic. The brand is revered for its use of custom prints, intricate detailing, handcrafted finishes, and voluminous, romantic silhouettes. Each piece feels like a timeless work of art, merging global inspirations with a distinctly feminine, New York sensibility.
Ulla Johnson shares Johnny Was's deep appreciation for artisanal craftsmanship but elevates it to a designer level. For those ready to invest in a truly standout bohemian piece, exploring Ulla Johnson is a pure delight. Shop now at ullajohnson.com
Loup Charmant is the brand for lovers of pared-back, organic beauty. Specializing in pieces made from airy, natural fabrics like cotton and linen, the brand creates simple, elegant staples that are incredibly comfortable and effortlessly chic. Think simple slip dresses, breezy blouses, and flowing skirts in a serene, neutral palette.
It offers a quiet boho aesthetic compared to the ornate designs of Johnny Was, focusing more on texture and silhouette rather than embroidery. It's perfect if you love the natural feel of boho style but prefer an understated, minimalist look. Shop now at loupcharmant.com
Christy Dawn creates beautiful, romantic dresses with a strong commitment to sustainability. Each piece is crafted from deadstock or regenerative fabrics, giving vintage-inspired silhouettes a modern, ethical update. Their signature flowy dresses often feature delicate prints, soft ruffles, and buttons, embodying a gentle and timeless femininity.
Much like Johnny Was, Christy Dawn values thoughtful creation and styles that feel lasting. However, Christy Dawn's focus is firmly on sustainable practices, making it an ideal choice for the eco-conscious bohemian shopper at a slightly higher price point. Shop now at christydawn.com
Maison de Mode functions as an ethical luxury marketplace, curating collections from designers focusing on sustainability and craftsmanship. Within their selection, you'll discover unique, bohemian-inspired pieces with the kind of artisanal details that Johnny Was enthusiasts admire. From embroidered blouses to intricate jewelry, it's a destination for finding rare and thoughtful fashion.
What sets it apart is its strong ethical framework, ensuring every item meets standards of sustainability or artisanship. It's the perfect place to uncover a new favorite designer that aligns with your love for unique, beautifully-made boho clothing. Shop now at maison-de-mode.com
Sea New York brings a certain sweetness and polish to the bohemian aesthetic. The brand is known for its romantic designs that often feature smocking, quilting, delicate embroidery, and eyelet details. The silhouettes expertly walk the line between modern and vintage, creating pieces that are feminine, versatile, and endlessly charming.
Compared to Johnny Was, Sea offers a more contemporary and slightly more structured take on boho. It's ideal for those who work in creative fields or simply want polished everyday pieces that have an artful, handcrafted feel. Shop now at sea-ny.com
For those who want to bring their boho vibe to the gym or yoga studio, Free People Movement by Free People is the perfect fit. This activewear sub-brand infuses athletic staples with the signature FP style - think leggings with delicate details, flowy workout tops, and incredibly cozy onesies perfect for lounging. It's where performance meets laid-back style.
While Johnny Was focuses on everyday ready-to-wear, FP Movement ensures your free-spirited aesthetic extends to every part of your lifestyle, blending comfort with the signature details the brand is known for. Shop now at freepeople.com/movement/
Reina Olga is a small but mighty artisanal brand that captures the heart of bohemian style with handcrafted details and vintage inspirations. While famous for their curve-hugging swimwear, their ready-to-wear collections include unique embroidered dresses, blouses, and accessories that feel soulful and one-of-a-kind. They prioritize craftsmanship, giving each piece an authentic, treasured feel.
It's a fantastic niche alternative for those who love Johnny Was for its authentic artisanship and want to discover smaller brands with a similar commitment to craft at a smaller price tag. Shop now at reinaolga.com
The beloved Scandinavian brand Ganni has become synonymous with "cool-girl" style, and part of its appeal is how it incorporates bohemian elements into modern, wearable fashion. You'll find relaxed floral midi dresses, playful printed tops, and stylish knitwear that all have an effortless, trend-forward vibe. The Ganni look is fun, expressive, and never boring.
While definitely more contemporary and minimalist than Johnny Was, Ganni shares that same free-spirited essence. It's for the fashion lover who wants her boho pieces to feel fresh, modern, and distinctly part of the now. Shop now at ganni.com
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