If you love dressing your little ones in charming and whimsical styles, you’re likely already a fan of Joyfolie. The brand is a go-to for its enchanting, fairy-tale designs that sprinkle a little magic into everyday outfits and special occasions, from sweet floral dresses to vintage-inspired footwear.
For parents who adore Joyfolie’s unique blend of boho-chic style and playful elegance, there are plenty of other wonderful brands that capture a similar spirit. Here are 19 brands like Joyfolie to fill your child's wardrobe with whimsical and beautiful pieces.
Angel Dear is all about ultra-soft, comforting fabrics that feel like a dream. While they offer a range of pastel rompers, sweet dresses, and themed accessories, their claim to fame is buttery-soft materials your little one will love to live in. While Joyfolie brings the vintage, dressed-up whimsy, Angel Dear provides that same sweet, gentle aesthetic for cozy, everyday moments and loungewear.
Shop now at angeldear.com
Magnolia Baby captures a timeless, nostalgic feeling with their beautifully crafted baby and toddler clothing. Their designs are rich with delicate embroidery, classic prints, and high-quality Pima cotton, giving them an heirloom quality. Where Joyfolie has a more boho, carefree feel, Magnolia Baby leans into traditional, vintage charm that's perfect for creating picture-perfect memories.
Shop now at magnoliababy.com
For whimsical with a pop of bright, cheerful color, Mini Boden is a must-shop. This UK-based brand is known for its durable, high-quality fabrics covered in playful appliqué and fun prints that kids genuinely adore wearing. While Joyfolie’s aesthetic is more muted and romantic, Mini Boden delivers a similar magical vibe through bold storytelling and vibrant, adventure-ready designs.
Shop now at main.bodenusa.com
Rylee + Cru feels like a walk through a sun-drenched enchanted forest. This brand focuses on beautiful, nature-inspired prints in muted, earthy tones, all on soft, high-quality fabrics. It shares Joyfolie's artistic and boho spirit but with a more subtle, minimalist approach. If you love whimsical style but prefer an understated color palette and relaxed shapes, you'll love their collections.
Shop now at ryleeandcru.com
Known for its beloved skincare, Burt's Bees Baby brings that same organic, gentle-on-the-skin philosophy to children's clothing. This brand is the place to go for incredibly soft basics, pajamas, and simple everyday outfits made from 100% organic cotton. It's a more practical, minimalist alternative to Joyfolie, but shares the same commitment to comfort and quality with a naturally sweet aesthetic.
Shop now at burtsbeesbaby.com
Tea Collection infuses a sense of global-inspired wonder into its clothing, with each collection drawing inspiration from a different country. Their prints are vibrant, unique, and tell a story, making outfits fun and educational. While Joyfolie’s whimsy comes from fairy-tales, Tea Collection finds its magic in the real world's diverse cultures and patterns, all on comfortable, playground-approved fabrics.
Shop now at teacollection.com
Little Me excels at creating classic, adorable baby and toddler outfits at a more budget-friendly price point. From sweet take-me-home sets to precious dresses with ruffles and bows, their style is all about timeless charm. If you love Joyfolie's sweet designs but need more options for dependable, cute essentials, Little Me offers plenty of charming choices.
Shop now at littleme.com
Oeuf is where sustainable design meets quirky, modern whimsy. This brand is known for its clean aesthetic, ethically made materials (like baby alpaca), and playful details, from novelty hats to graphic knit sweaters. Oeuf shares Joyfolie’s boutique spirit but with a more contemporary, minimalist twist that appeals to parents with a love for understated, artistic design.
Shop now at oeufnyc.com
With a focus on handcrafted, vintage-inspired pieces, Luli + Mimi feels like a perfect aesthetic match for Joyfolie lovers. Their collections are filled with lace details, bloomer sets, gorgeous bonnets, and pastel shades that feel ready for a special portrait session. They capture that same heirloom quality and delicate, boho-chic feel that makes Joyfolie so irresistible.
Shop now at luliandmimi.com
Built on the belief that kids should be comfortable enough to play, Hanna Andersson is the authority in high-quality, durable children's clothing. Famous for their legendary organic cotton pajamas and timeless dresses, their Swedish heritage shines through in simple, classic, and cheerful designs. They share Joyfolie’s appreciation for quality but focus more on long-lasting, versatile essentials.
Shop now at hannaandersson.com
For parents who want to keep their kids' style on-trend and fashion-forward, Zara Kids is a must. They quickly interpret adult fashion trends into playful, kid-appropriate styles, often including pieces with frills, pretty prints, and stylish silhouettes. While more fast-fashion than Joyfolie, Zara Kids is a great affordable option for finding fun, stylish pieces to mix into their wardrobe.
Shop now at zara.com/us/en/kids-mkt1.html
OshKosh B'gosh is a legendary American brand known for its iconic overalls and durable, play-ready clothes. Their designs are consistently fun, cheerful, and practical - often featuring playful graphics and bright colors. While distinct from Joyfolie's delicate vibe, OshKosh offers that same classic, joyful childhood spirit through timeless styles built for making memories.
Shop now at oshkosh.com
Bobo Choses is the brand for artistic parents who love quirky, imaginative designs. Hailing from Barcelona, their collections are driven by captivating stories and feature eccentric prints, unique color palettes, and a comfy, lived-in feel. Like Joyfolie, their clothing ignites the imagination, but they do it with a bold, contemporary style that's wonderfully unconventional.
Shop now at bobochoses.com
Misha & Puff elevates children's wear with its stunning handcrafted knitwear and nostalgic, heirloom designs. From adorable popcorn sweaters to meticulously detailed rompers, each piece feels like a special work of art. While their focus is on cozy knits rather than Joyfolie's flowy dresses and shoes, they both share a deep commitment to artisanal craftsmanship and vintage-inspired charm.
Shop now at mishaandpuff.com
Oobi is practically a kindred spirit to Joyfolie, mastering the vintage-inspired, romantic aesthetic. This Australian brand is known for its beautiful details like ruffles, Peter Pan collars, embroidery, and charming fabrics. Their dresses are perfect for tea parties, birthdays, or just feeling extra special any day. It's a fantastic choice for anyone who loves Joyfolie’s fairy-tale vibes.
Shop now at oobibaby.com
Passionate about protecting the planet, Kite Clothing creates adorable, organic kidswear inspired by the nature of the English coastline. Their designs are beautiful yet simple, featuring lovely color palettes and charming, nature-themed prints on super-soft fabrics. They offer a more grounded, eco-conscious take on Joyfolie's whimsical sweetness, ideal for eco-minded families.
Shop now at kite-clothing.com
If Joyfolie is for a special occasion, Tutu du Monde is for creating an unforgettable fairytale moment. This brand is the pinnacle of over-the-top whimsical fashion, creating breathtaking tulle dresses, capes, and accessories covered in sequins, beads, and handmade floral embellishments. It's a luxury option that takes Joyfolie's signature magic and elevates it into true fantasy couture for children.
Shop now at tutudumonde.com
Parisian brand Louise Misha perfectly captures the dreamy, bohemian-chic aesthetic. Their collections are a gorgeous mix of soft fabrics, dreamy floral prints, delicate lace inserts, and flowing silhouettes that echo Joyfolie's free-spirited vibe. With a focus on artisanal details like embroidery and tassels, their pieces feel romantic, a little nostalgic, and incredibly special.
Shop now at louisemisha.com
Little English designs classic children's clothing with a gentle, romantic feel that feels utterly timeless. Best known for their traditional smocking, delicate embroidery, and use of sweet, soft fabrics, their pieces are perfect for creating those cherished childhood heirloom looks. This brand resonates with Joyfolie's vintage-inspired heart, offering a more classic preppy-meets-heirloom alternative.
Shop now at little-english.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
