If you're a fan of elegant, timeless jewelry, there's a good chance you cherish pieces from James Avery. The brand is a go-to for its beautiful handcrafted silver designs and meaningful motifs that feel both special and perfect for everyday wear, from classic crosses to delicate floral charms.
But if you love that blend of quality, sentiment, and classic style, there are other amazing jewelry brands you should definitely have on your radar. Whether you're looking for something with a bit more sparkle, a minimalist vibe, or a different take on customizable charms, this list is for you.
Sorrelli specializes in handcrafted jewelry that brings the sparkle. Full of high-quality, faceted crystals, their collections lean into floral and vintage-inspired designs that make a glamorous statement. Where James Avery uses understated sterling silver for its charm, Sorrelli creates a vibrant, colorful flair. It’s the perfect brand if you love Avery's craftsmanship but want pieces with an extra touch of glitz for special occasions or just to brighten your day.
Shop now at sorrelli.com
Kendra Scott is known for its undeniably stylish and sophisticated jewelry, featuring everything from delicate layered necklaces to statement earrings with bold, colorful stones. The pieces are polished, versatile, and designed to elevate any look. While both brands value quality and design, Kendra Scott leans more into fashion-forward trends and contemporary shapes compared to James Avery's more traditional, classic aesthetic.
Shop now at kendrascott.com
If the symbolic and personal side of James Avery is what you love, you'll feel right at home with Alex and Ani. Known for their iconic expandable wire bangles, the brand focuses on charms that represent positive energy and personal stories. They have a similar sentimental spirit to James Avery, but with a more distinct boho, spiritual vibe and a strong focus on stackable bracelets to create a personalized wrist stack.
Shop now at alexandani.com
For those looking to invest in a true luxury heirloom, Tiffany & Co. is the ultimate classic. Famous for its iconic light blue box and refined sterling silver collections, Tiffany’s offers timeless elegance at a much higher price point. While James Avery provides accessible, everyday keepsakes, Tiffany’s pieces are milestone celebration gifts and investment accessory staples that never go out of style.
Shop now at tiffany.com
Pandora is the world's go-to for customizable charm bracelets, allowing you to build and tell your life story with tiny, detailed charms. Much like James Avery, Pandora emphasizes personalization and creating a piece of jewelry with deep sentimental meaning. The main difference is Pandora's focus on charm-centric bracelets with a more casual, everyday appeal, along with a vast, ever-changing selection of new additions.
Shop now at pandora.net
Mejuri offers fine jewelry for your everyday, with a focus on minimalist and modern designs crafted from 14k gold and sterling silver. Their aesthetic is sleek, simple, and perfect for layering, attracting a crowd that loves understated elegance. Instead of the handcrafted, traditional motifs of James Avery, Mejuri delivers cool, contemporary staples like tiny hoops, delicate chains, and simple signet rings for the modern jewelry wearer.
Shop now at mejuri.com
Ross-Simons is a trusted name for classic jewelry, offering an enormous selection of pieces in sterling silver, gold, and a wide array of gemstones. Like James Avery, they focus on quality craftsmanship and timeless, elegant styles that are perfect for gifting or daily wear. Ross-Simons feels like a classic jewelry store experience online, providing a broader range of materials and styles - from dainty silver necklaces to vibrant sapphire tennis bracelets.
Shop now at ross-simons.com
For a dose of fun and trend-driven accessories, BaubleBar is the place to be. This brand is known for its affordable and playful jewelry, including colorful statement earrings, personalized phone cases, and stackable charm necklaces for around $20-$80. While James Avery is all about timeless heirlooms, BaubleBar is for the fashionista who wants to experiment with bold, of-the-moment styles without breaking the bank.
Shop now at baublebar.com
If the handcrafted essence of James Avery is what draws you in, Etsy is your paradise. It’s a massive online marketplace filled with independent artisans creating truly unique and personalized jewelry. You can find everything from handmade sterling silver charms to custom engraved pendants. Compared to the consistent brand aesthetic of James Avery, Etsy offers one-of-a-kind pieces that feel even more personal and special.
Shop now at etsy.com
Brighton captures a similar spirit to James Avery with its focus on detailed craftsmanship and classic design, but with a unique, vintage-inspired touch. Their jewelry often features intricate silverwork, sometimes paired with leather accents, giving it a slightly bohemian, Western-tinged aesthetic. If you're looking for timeless style that feels a bit more eclectic, Brighton is a wonderful choice.
Shop now at brighton.com
Though the brand has since phased out direct selling, Chloe + Isabel made its mark with modern, customizable jewelry that was hugely popular with a younger demographic. Their designs focused on layered necklaces, charm bracelets, and delicate rings perfect for stacking. They shared James Avery's appreciation for meaningful pieces, but translated it into trendier, more contemporary styles that are still available through various online retailers.
Shop now at ebay.com
Nordstrom offers a fantastic, curated selection of jewelry that hits all the right notes for both classic and trendy styles. Their in-house and designer-curated collections are full of elegant sterling silver, gold, and gemstone pieces designed for everyday sophistication. Like James Avery, the focus is on quality and timeless wearability, but with the added benefit of a huge range of brands, styles, and price points to browse through.
Shop now at nordstrom.com
Vrai is where sustainability meets luxury. Specializing in minimalist jewelry featuring sustainably created diamonds, the brand appeals to the modern, eco-conscious shopper. Their designs are sleek and understated - think simple studs and slim bands in platinum and recycled gold. While James Avery celebrates traditional sterling silver, Vrai offers an ethically sourced, contemporary alternative with a refined, luxurious touch.
Shop now at vraijewelry.com
Mikimoto is the premier name in high-quality cultured pearls. This luxury brand is for those seeking exquisite, once-in-a-lifetime pieces like classic pearl necklaces, elegant earrings, and showstopping rings. Where James Avery’s jewelry marks everyday moments and smaller occasions, Mikimoto’s pieces are true luxury heirlooms - investment accessories reserved for life’s most significant milestones.
Shop now at mikimoto.com
Pandora Me is Pandora's youthful and playful sister line. Tailored for a younger audience, it features tiny collectible charms, pavé link bracelets, and stackable rings designed to express personality in a more modern, trendy way. It shares the storytelling gene with James Avery and Pandora proper, but speaks the language of Gen Z with mix-and-match pieces that are perfect for piling on.
Shop now at us.pandora.net
Lagos is a luxury jewelry brand known for its signature Caviar design - a texture of sterling silver beading that creates bold, sculptural pieces. This is jewelry as fine art. While James Avery’s appeal lies in its classic simplicity, Lagos is all about making a sophisticated, fashion-forward statement with artistic, contemporary designs crafted in beautiful materials like gold and diamonds.
Shop now at lagos.com
Giuseppe Jewelry offers a fresh, modern take on everyday pieces with a focus on geometric shapes and clean, sleek finishes in sterling silver and gold. It’s an excellent choice for anyone who loves James Avery’s quality but prefers a more contemporary and minimalist aesthetic. The pieces are versatile, affordable, and easy to weave into your daily jewelry rotation for a touch of refined simplicity.
Shop now at giuseppearizona.com
Founded by Kristin Cavallari, Uncommon James masterfully blends modern trends with timeless elegance. The collections are full of stylish must-haves for the modern woman, from signature layered necklaces to chic hoop earrings and versatile rings that are totally Instagram-worthy. They connect with James Avery in offering stylish, quality pieces, but with a decidedly more fashion-forward and on-trend vibe.
Shop now at uncommonjames.com
Gorjana excels at creating delicate, layer-friendly jewelry that feels effortlessly chic. With a Southern California vibe, their designs in gold and silver are beautiful, lightweight, and perfect for everyday stacking and combining. Priced affordably from around $30 to $100, Gorjana offers the same wearability and versatile appeal as James Avery but with a more minimalist, contemporary, and trend-conscious touch.
Shop now at gorjana.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
