Does James Avery Have Sales? Everything You Need To Know

Yes, James Avery has sales, but they are typically seasonal and event-based rather than year-round. You'll find the best discounts during major holidays like Black Friday, their summer sale event, and in the dedicated "Sale" section on their website.
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Types of James Avery Sales & Promotions
Annual & Named Sales Events
James Avery holds a few major sales each year that are worth marking on your calendar. Their Summer Sale (usually June-July) and Holiday Sale for Christmas (late November-December) are the biggest, offering discounts of up to 25-30% on select jewelry and gift sets. You'll also see smaller promotions around Mother's Day and Valentine's Day with deals on specific items.
Seasonal & Holiday Sales
Like many retailers, James Avery ramps up discounts during key shopping holidays.
- Black Friday & Cyber Monday: Expect some of the best deals of the year, with discounts often reaching 20-30% on a wide selection of pieces. They sometimes include a free gift with purchase.
- End-of-Season Clearances: Look for these sales in late summer (July-August) and after the holidays (January-February) for discounts up to 40% on discontinued and last-chance styles.
Website Sale Section
For discounts anytime, head straight to the "Sale" or "Clearance" section on the James Avery website. This page is updated regularly with items that are being retired or are overstocked, with prices often marked down up to 50% off.
First-Time Customer Offer
A simple way to save is by signing up for the James Avery email list. New subscribers often receive a promo code for 10-15% off on their first purchase.
Military Discount
James Avery offers a 10% discount to active-duty service members and veterans. This discount can usually be claimed by showing a valid ID in-store or through an online verification process.
Bundle Deals & Gift Sets
During gift-giving seasons, you can often find specially curated jewelry gift sets. These bundles are usually priced lower than if you were to buy each piece individually, offering a built-in discount.
Where to Find James Avery Sales
Official Website
The first and best place to look is the source. The website's homepage banner will always announce a current sale, and the dedicated sale page is your best bet for year-round deals.
- Sale Page: Browse current markdowns at jamesavery.com/collections/sale.
- Email Sign-up: Subscribe to emails near the bottom of their homepage to get sale alerts and your welcome discount.
Email Newsletter
Subscribing to the email list is one of the smartest moves you can make. You'll get notified directly about flash sales, early access to holiday events, and receive any exclusive subscriber-only codes.
Social Media
Following James Avery on social media platforms can give you a heads-up on upcoming sales or limited-time promotions. They primarily use these channels to announce new collections and special events.
- Instagram: @jamesavery
- Facebook: facebook.com/jamesavery
Physical Stores
Don't forget to check your local James Avery store. Sometimes they run in-store exclusive promotions or have a clearance section with different stock than what’s available online. This is especially true during store anniversary events or local holidays.
Tips for Maximizing Your Savings at James Avery
Know the Best Times to Shop
Patience pays off. The absolute best times to get a discount are during the Black Friday and Cyber Monday weekend and the end-of-season clearance events in late winter and late summer. If you can wait until then, you’ll score larger discounts.
Sign Up for Emails Before You Buy
If you plan to make a purchase, sign up for their email list first. Getting that 10-15% welcome discount is an easy win, especially if the items you want aren’t part of an existing sale.
Keep the Sale Section Bookmarked
Styles are added and removed from the clearance section all the time. If you have your eye on a particular collection, it's worth checking this page regularly to see if it gets marked down.
What You Should Know About James Avery Sales
Before you shop, keep a few things in mind to avoid surprises:
- Exclusions often apply: Promotions typically do not apply to new arrivals, collaboration pieces, or specially personalized items.
- Final sale means final: Items in the clearance section are often marked as "final sale," which means they cannot be returned or exchanged. Always double-check the return policy before buying.
- Stay with official sources: James Avery does not honor coupon codes from third-party sites. Stick to discounts announced on their website, in their emails, or in stores.
