Building a charm bracelet with Pandora is a beautiful way to tell your personal story, with little silver and gold symbols representing all of life's biggest milestones and smallest joys.
But Pandora isn't the only name in the game. Whether you're hunting for a luxury heirloom piece, a bohemian handmade bangle, or something edgy and modern, there are many amazing jewelry brands offering unique charms to help you express your style. If you love Pandora but are ready to discover something new, here are 19 similar charm bracelet brands worth exploring.
For those looking to take their charm collection into the world of high-end luxury, Tiffany & Co. is the undisputed classic. Known for iconic sterling silver and gold pieces, their charm bracelets are timeless, sophisticated, and instantly recognizable. Charms often feature iconic motifs like their signature heart tags, keys, and initials.
While the price point is significantly higher than Pandora, with bracelets and charms starting around $200, a Tiffany's piece is a true investment. It's less about collecting dozens of playful charms and more about curating a few exceptionally crafted, elegant symbols that will last a lifetime.
Shop now at tiffany.com
Chamilia is one of the closest and most direct alternatives to Pandora, offering a massive selection of finely detailed charms, beads, and bracelets. Made from sterling silver and 14k gold, their charm library often feels a bit more whimsical and artistic, with themed collections that celebrate seasons, hobbies, and even Disney characters.
Their prices are very comparable to Pandora's, typically ranging from $30-$100 per charm. If you love the customization concept but want to explore different design interpretations and storytelling elements, Chamilia is a fantastic option that feels both familiar and fresh.
Shop now at chamilia.com
If your style leans more contemporary and understated, Links of London offers a sleek, modern take on the charm bracelet. Their signature is clean lines, polished sterling silver, and sophisticated simplicity. Rather than whimsical shapes, their charms often take the form of elegant alphabet letters, birthstones, or minimalist symbols.
They sit at a slightly higher price point than Pandora, with most charms falling in the $50-$150 range. Links of London is perfect for someone who loves the idea of personalization but prefers a more refined and contemporary look suitable for both the office and a night out.
Shop now at linksoflondon.com
For those who believe there’s no such thing as too much sparkle, Swarovski delivers. Known worldwide for their precision-cut crystals, their charm bracelets are designed to catch the light and add a serious dose of glamour to any look. The focus here is less on telling a story with symbols and more on making a sparkling statement.
Swarovski emphasizes pure, eye-catching beauty, and their crystal-laden charms are often more affordable than Pandora's sterling silver options. It’s an ideal choice if you want a charm bracelet that feels more like a brilliant piece of fashion jewelry.
Shop now at swarovski.com
Alex and Ani take a completely different approach with their iconic expandable wire bangles. Instead of a single bracelet loaded with charms, the idea is to stack multiple lightweight bangles, each featuring a single charm with a symbolic or spiritual meaning. The brand is also known for its commitment to using eco-friendly, recycled materials.
With most bangles priced affordably between $20 to $50, it’s a budget-friendly way to build a meaningful collection. If Pandora is about creating a single story on one wrist, Alex and Ani is about building an entire vibe with positive energy.
Shop now at alexandani.com
Reflecting the brand's cheerful and feminine DNA, Kate Spade’s charm bracelets are all about playful fun. Expect vibrant enamel, quirky motifs like cityscapes, animals, and bows, and a generally trendy, lighthearted feel. Their pieces are designed to be spirited fashion accessories that add a pop of personality to your outfit.
Falling into a moderate price range of $40 to $100 per piece, Kate Spade's jewelry prioritizes youthful, of-the-moment style over the timeless storytelling of brands like Pandora. It’s the perfect brand for anyone who wants their jewelry to be as fun as their wardrobe.
Shop now at katespade.com
Offering a boutique, luxury-inspired aesthetic, Louise et Cie crafts charm bracelets with a focus on high-quality materials and intricate, artistic detailing. Using sterling silver, gold vermeil, and semi-precious stones, their designs feel elevated and refined, delivering a sense of quiet luxury.
With prices sitting in the mid-range jewelry tier (around $70-$200), this brand stands out for its craftsmanship. It feels less like a mainstream collectible and more like a carefully curated piece from an independent jewelry designer, giving you customization options with a more exclusive feel.
Shop now at louiseetcie.com
Stella & Dot brings a contemporary, fashion-forward energy to charm bracelets. Their collections are known for being on-trend with boho-chic vibes, featuring enamel-coated charms, bright colors, and playful motifs that are perfect for layering. Their "keeper" bracelets allow you to easily slide charms on and off to match your mood or outfit.
Priced affordably (charms are usually $30-$80), their pieces are perfect for someone who loves to stay current with trends and switch up their jewelry daily. It's a more modern, eclectic approach compared to Pandora’s classic look.
Shop now at stelladot.com
Etsy is less of a brand and more of a treasure trove of infinite possibilities. As a marketplace for thousands of independent artisans, you can find charm bracelets that are truly one-of-a-kind. Whether you want a custom-engraved charm with a pet's face, a rare vintage find, or a piece handmade with unique materials, Etsy has it all.
Prices vary dramatically, from under $10 for a simple charm to hundreds for bespoke creations. If you're tired of mass-market designs and want a piece that nobody else has, exploring Etsy’s artists is your best bet for authentic, handcrafted charm jewelry.
Shop now at etsy.com
For those with a bolder, edgier style, Thomas Sabo is the perfect fit. This German brand channels rock-and-roll, vintage, and Gothic aesthetics into its sterling silver Charm Club collection. Think skulls, dragons, crowns, and ornate black-accented crosses mixed with more traditional symbols.
With a similar price range to Pandora ($50-$200 per charm), Thomas Sabo provides the same high-quality, customizable experience but caters to a more alternative, rebellious customer. It's the go-to for making a personalized statement that’s a little less delicate and a lot more daring.
Shop now at thomassabo.com
As the foremost creator of cultured pearls, Mikimoto offers a truly luxurious and timeless take on charm jewelry. Instead of a bracelet crowded with charms, a Mikimoto piece is all about understated elegance, typically featuring one or two exquisite pearls set in delicate gold or platinum.
This is a major luxury investment, with prices starting at over $1,000. While worlds away from Pandora’s accessible model, it’s an incredible option for celebrating a truly monumental occasion with a charm bracelet that embodies classic, prestigious beauty.
Shop now at mikimotoamerica.com
BaubleBar is your destination for all things trendy, colorful, and fun. Their charm bracelets are bold fashion statements designed to be mixed, matched, and enjoyed for the season. You'll find bright enamel, cheeky motifs, customizable initials, and playful designs that don't take themselves too seriously.
At a very budget-friendly price point of $20-$60, BaubleBar makes it easy to experiment with different looks. Compared to Pandora's sentimental feel, this brand is purely about expressing your happy, vibrant, fashion-forward side.
Shop now at baublebar.com
With a signature vintage-inspired, all-American aesthetic, Fossil's charm bracelets feel effortlessly cool and casual. Usually crafted from durable stainless steel and leather, their charms often feature retro designs, travel themes, and nature motifs perfect for everyday wear. It's jewelry that feels approachable and broken-in from day one.
Prices are generally affordable, between $30 and $100, aligning with the brand's accessible vibe. If you like the storytelling of Pandora but want a more rustic, laid-back-cool alternative, Fossil is an excellent choice.
Shop now at fossil.com
Capture the essence of a sun-soaked, bohemian lifestyle with Pura Vida. Famous for their string bracelets handmade by artisans in Costa Rica, their charm collections are simple, casual, and embedded with positive vibes. Charms often include symbols of nature, wellness, and good fortune.
As one of the most accessible options on the list, their charm bracelets generally stay between $10 and $50. Pura Vida is fundamentally different from Pandora's polished silver - it’s all about a handcrafted, laid-back look that promotes a message of simple living.
Shop now at puravidabracelets.com
James Avery creates jewelry with a deep sense of meaning, tradition, and artistry. Based in Texas, the brand is beloved for its finely crafted sterling silver and gold charms that often reflect themes of faith, family, and nature. Their craftsmanship gives each piece a timeless, almost heirloom-like quality.
With prices for charms ranging from $30-$150, they are comparable to Pandora but offer a more classic, Americana style. For those who value sentimental storytelling and high-quality, long-lasting design, James Avery is a cherished alternative for marking life's special moments.
Shop now at jamesavery.com
London-based Monica Vinader bridges the gap between fashion and fine jewelry with her contemporary, elegant designs. The brand is famous for its personalization services, offering free engraving on many of its sleek, modern charms. Made from sterling silver or 18k gold vermeil, the aesthetic is sophisticated and perfect for daily wear.
Sitting at a higher price point (pieces start around $150), it’s a luxury choice akin to Pandora’s higher-end collections. However, Monica Vinader excels in creating understated, refined pieces that feel deeply personal and distinctly modern.
Shop now at monicavinader.com
Mejuri's philosophy is all about making fine jewelry for everyday life, not just special occasions. This direct-to-consumer brand has perfected the art of minimalist, dainty designs that feel both modern and timeless. Their charms and bracelets are crafted in 14k gold and sterling silver, featuring simple motifs and clean lines.
At a transparent and fair price point (charms are usually $50-$150), Mejuri appeals to those who prefer a less-is-more approach. A Mejuri charm bracelet is more about subtle, delicate elegance than collecting a wristful of varied charms.
Shop now at mejuri.com
Kendra Scott is known for its bold use of color, custom-cut semi-precious stones, and vibrant, feminine designs. Their charm collection allows you to mix and match colorful stones, whimsical shapes, and personalized initial charms on chains or bangles via their popular Color Bar®. It's a brand built on fun, personalized fashion.
Priced between $40 to $120, these pieces are for someone who loves making a statement. While Pandora relies on detailed metalwork, Kendra Scott celebrates color, making it a great option for brightening up your jewelry box.
Shop now at kendrascott.com
If you're seeking a sustainable and modern option, Ana Luisa is a perfect choice. This climate-neutral, direct-to-consumer brand makes small-batch jewelry using recycled materials. Their styles are elegant and on-trend, with a range of delicate pendants and charm-like pieces that work beautifully on their chains.
Ana Luisa offers that minimalist-chic aesthetic with prices typically around $40-$90, making it an accessible look. While they don't have a traditional Pandora-style charm system, they excel at offering meaningful, dainty pendants that allow for chic, layered personalization for the eco-conscious shopper.
Shop now at analuisa.com
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