If you love skincare that harnesses the power of nature, there's a good chance Innisfree is already a staple in your routine. Known for its affordable, eco-friendly formulas powered by ingredients from South Korea's Jeju Island, Innisfree makes gentle, effective skincare accessible to everyone.
For those who appreciate its green-tea-infused serums and volcanic clay masks, the good news is there are plenty of other brands that share a similar passion for natural, conscious skincare. Here are 18 brands like Innisfree to explore for your next holy-grail product.
An icon in ethical beauty, The Body Shop offers a huge range of skincare, body care, and makeup rooted in ethically sourced, natural ingredients. Like Innisfree, they champion a sustainable ethos but place a strong emphasis on community trade programs and social activism. Their products are vibrant and earthy, with hero items like their Tea Tree Oil for blemished skin and Vitamin E creams for mega-hydration.
Expect prices in the $15-$50 range, making it a direct competitor. If you love Innisfree’s natural approach but want a brand with a powerful social mission and a global pantry of ingredients, The Body Shop is a perfect fit.
Shop now at thebodyshop.com
If you're ready to elevate your K-beauty routine into a luxurious ritual, meet Sulwhasoo. This premium brand beautifully blends traditional Korean herbal medicine with modern science to create powerful, anti-aging skincare. While Innisfree feels fresh and earthy, Sulwhasoo is utterly sophisticated and opulent, focusing on heritage ingredients like ginseng.
This is a significant step up in price, with products typically ranging from $70 to over $300. It's the ideal choice for those looking for high-performance, herbal-infused treatments and a truly indulgent experience.
Shop now at sulwhasoo.com
Famous for its clean, minimalist, and gentle formulas, Klairs is a must-try for anyone with sensitive skin. The brand focuses on creating highly effective yet simple skincare without unnecessary ingredients. Their Supple Preparation Unscented Toner is a cult favorite for a reason, delivering deep hydration without a hint of irritation.
With prices between $15-$40, Klairs sits in the same affordable bracket as Innisfree. Think of it as Innisfree's calmer, more understated cousin, specifically designed to soothe and protect sensitive and reactive skin types.
Shop now at klairscosmetics.com
Benton shines for its high-quality, natural formulations that target specific skin concerns, particularly for acne-prone and sensitive types. The brand is famous for using buzzy ingredients like snail mucin, bee venom, and Centella Asiatica to soothe irritation, repair damage, and restore skin health.
Its price point of $10-$30 is incredibly accessible. While it shares Innisfree's natural ingredient philosophy, Benton is more focused on potent, problem-solving skincare that delivers noticeable results for troubled skin.
Shop now at bentoncosmetics.com
Goodal's claim to fame lies in its use of fermented botanicals. This K-beauty brand leverages fermentation technology to boost the potency and absorption of its natural ingredients, making their products more effective. Their Green Tangerine Vitamin C line is especially popular for its brightening powers.
Priced around $20-$40, Goodal is similar to Innisfree in affordability and its celebration of plant-based ingredients. If you're intrigued by innovative, supercharged natural skincare, Goodal offers an exciting take on a familiar philosophy.
Shop now at goodal.co.kr
Dr. Jart+ stands at the intersection of skincare science and playful art. This brand is known for its high-tech, dermatologist-developed formulas that produce serious results. From their color-correcting Cicapair line for redness to the deeply moisturizing Ceramidin range, their products are created to solve specific skin issues.
With prices from $20 to $60, it's slightly more expensive than Innisfree. While both use great ingredients, Dr. Jart+ leans more into science-backed innovation, whereas Innisfree focuses on pure, natural sourcing.
Shop now at drjart.com
Inspired by the beauty rituals of Japanese geishas, Tatcha offers a luxurious, serene skincare experience. The brand uses a core trio of Japanese superfoods - green tea, rice, and algae - in its elegant formulas. Where Innisfree is rustic and eco-conscious, Tatcha is refined, minimalist, and centered on ritual and indulgence.
This is a premium brand, with cleansers and creams falling in the $50-$125 range. It's the perfect choice when you crave beautiful textures, calming scents, and skincare that feels like an act of self-care.
Shop now at tatcha.com
A household name in natural beauty, Burt's Bees is the gold standard for accessible, reliable, nature-infused skincare. Known for its iconic beeswax lip balm, the brand also offers a full range of gentle cleansers, lotions, and treatments made from responsibly sourced ingredients. The vibe is down-to-earth, nurturing, and trustworthy.
Its price point is hard to beat, with most products between $5-$20. It's an excellent American alternative to Innisfree for affordable, no-fuss natural staples for the entire family.
Shop now at burtsbees.com
Born in the vineyards of Bordeaux, Caudalie is a French pharmacy favorite that harnesses the antioxidant power of grapes and grapevine sap. The brand combines chic, sustainable packaging with potent, plant-derived formulas targeting concerns like anti-aging and dark spots.
Prices range from $30-$100, positioning it as a mid-tier to premium option. If you admire Innisfree’s respect for nature but crave a more sophisticated, science-driven, and "vinothérapie" approach, Caudalie bottles up that French-girl glow.
Shop now at caudalie.com
A'Pieu is the playful, youthful, and super-affordable sister to many popular K-beauty brands. It shares Innisfree’s commitment to gentle, natural ingredients but targets a younger audience with trend-forward products and cute, vibrant packaging. Their sheet masks and juicy pang-style tints are fan favorites.
With most items priced from $10-$20, A'Pieu is one of the most budget-friendly options on this list. It’s perfect for experimenting with K-beauty trends without breaking the bank.
Shop now at apieu.co.kr
Purito has built a devoted fanbase for its transparent, eco-conscious, and honest approach to skincare. They prioritize clean, safe, and EWG-certified ingredients in their simple yet highly effective formulas. The brand is cruelty-free and uses eco-friendly packaging, appealing to ingredient-savvy consumers.
Like Innisfree, Purito offers great value, with most products ranging from $10 to $30. Its key differentiator is a deep commitment to transparency and simple formulas, making it a great pick for those who meticulously read ingredient lists.
Shop now at purito.pk
If you struggle with breakouts, blackheads, or textured skin, Some By Mi is your new best friend. This brand specializes in creating 'miracle' solutions for problem skin using a blend of natural acids (AHA, BHA, PHA) and soothing botanical ingredients like tea tree and Centella Asiatica.
Priced around $15-$30, it’s an affordable option for targeted treatments. While Innisfree offers general-purpose natural skincare, Some By Mi applies a similar ingredient philosophy specifically to exfoliate, decongest, and calm angry skin.
Shop now at somebymi.com
A direct and popular competitor, Nature Republic sources its ingredients from all over the world to power its massive range of skincare and haircare. Their Aloe Vera 92% Soothing Gel is legendary for its multipurpose soothing abilities. The brand's vibe is fresh, vibrant, and fun.
Positioned in a similar $10 to $30 price bracket, Nature Republic feels like a close cousin to Innisfree, but with a slightly more playful aesthetic and a broader selection of products focusing on hero ingredients like aloe, argan oil, and snail mucin.
Shop now at naturerepublic.com
E Nature is a K-beauty brand that emphasizes clean, plant-based formulas with a slightly modern, herbalist feel. They are known for clever textures and unique botanical extracts, like their Birch Juice and Moringa lines, which focus on deep hydration and purification. The packaging is minimalist and eco-friendly.
With prices sitting around $15-$30, E Nature aligns perfectly with Innisfree’s affordable, nature-first ethos. It's an excellent choice if you're looking for unique botanical ingredients and a clean, fresh-faced aesthetic.
Shop now at enature.co.kr
Laneige is the expert in hydration science. While they also use natural ingredients, their entire brand messaging revolves around achieving glowing, dewy, 'glass skin' through advanced water-based formulas. Their Water Sleeping Mask and Lip Sleeping Mask are global best-sellers for good reason.
Slightly more polished and with prices around $20-$40, Laneige feels like Innisfree's sophisticated city sister. If your primary skin concern is dehydration or a lack of glow, Laneige is a can't-miss brand.
Shop now at laneige.com
Chic, minimalist, and luxurious, Huxley champions a single star ingredient: prickly pear seed oil sourced from the Sahara Desert. This precious oil is packed with antioxidants and known for its deeply hydrating and anti-aging properties. The brand's signature scent is clean, green, and instantly recognizable.
This is a more premium contemporary K-beauty brand, with prices from $40-$80. Huxley is for the person who loves Innisfree's single-ingredient focus but craves a more modern, sophisticated, and aesthetically driven experience.
Shop now at huxley.co.kr
Isntree is beloved by serious skincare enthusiasts for its straightforward, effective, and transparent formulations. They pair natural ingredients like green tea and mugwort with proven actives like hyaluronic acid for reliable results. Their Hyaluronic Acid Aqua Gel Cream is a favorite for lightweight hydration.
With a similar price point to Innisfree ($15-$40), Isntree stands out by focusing on clean, simple ingredient lists that work wonders for sensitive skin. They offer honest skincare that prioritizes health and efficacy above all else.
Shop now at isntree.com
As one of the original major K-beauty roadshop brands, The Face Shop offers a vast portfolio of skincare, makeup, and body care inspired by nature. With iconic lines like Rice Water and Chia Seed, their products are both effective and incredibly affordable.
Priced typically between $10-$30, The Face Shop is a direct and accessible alternative to Innisfree. It offers a broader product range and classic favorites that have been beloved for years, making them a great entry point into natural Korean skincare.
Shop now at thefaceshop.com
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