If you're a fan of clean beauty that feels as good as it looks, you're probably already familiar with Ilia. Known for its gorgeous, skin-centric makeup, Ilia perfects that radiant, "your-skin-but-better" glow with formulas that blend active skincare with beautiful pigments.
Ilia's minimalist vibe and high-performance products have set a new standard for what clean beauty can be. For those who adore their approach but are curious to explore other brands rocking the natural beauty world, here are 18 similar brands worth adding to your makeup bag:
RMS Beauty is an OG in the clean beauty space, centered on raw, organic, and nutrient-rich ingredients. Like Ilia, they champion a minimalist, glowy aesthetic, and their iconic "un" cover-up and Living Luminizer give skin that coveted lit-from-within look. The main distinction is RMS Beauty's strict focus on raw, food-grade ingredients, creating a truly nourishing experience that enhances your natural beauty.
Shop now at rmsbeauty.com
Vapour specializes in plant-based makeup that creates a dewy, radiant finish. Their products are made with organic ingredients and are free from harsh chemicals, making them a great fit for anyone who loves Ilia's blend of performance and sustainability. Vapour has a slightly more botanical, earthy feel, perfect for achieving that effortless, natural glow.
Shop now at vapourbeauty.com
A true pioneer in organic beauty, Juice Beauty offers makeup and skincare packed with certified organic ingredients. Their foundations, tinted moisturizers, and lip products focus heavily on delivering skincare benefits alongside beautiful color. If you love how Ilia's products care for your skin, you'll appreciate Juice Beauty’s powerful, antioxidant-rich formulas that treat as they beautify.
Shop now at juicebeauty.com
Kosas is Ilia’s cool, trendy sister. Known for its viral Revealer Concealer and Cloud Set Powder, the brand excels at creating innovative, clean formulas that are comfortable enough for everyday wear. Both brands focus on transparency and high-performance clean beauty, but Kosas leans a bit more into modern, versatile products that play well with current makeup trends.
Shop now at kosas.com
Founded by Jessica Alba, Honest Beauty delivers a wide array of affordable and effective clean makeup and skincare essentials. Their philosophy is all about safe, plant-based formulas designed for a natural, effortless vibe. Compared to Ilia, Honest Beauty offers a more accessible price point with a focus on simple, everyday staples like tinted moisturizers and multipurpose cheek balms.
Shop now at thehonestcompany.com
If you're looking for clean beauty with a touch of luxury, meet Tata Harper. This brand is celebrated for its high-quality, farm-to-face botanicals that deliver seriously impressive results. While Ilia masters approachable clean makeup, Tata Harper elevates it to an eco-luxe experience with sophisticated formulas and textures - perfect for those who want to indulge.
Shop now at tataharper.com
Aether Beauty brings vibrancy and artistry to the clean beauty world, known especially for its stunning, crystal-infused eyeshadow palettes. They share Ilia's core commitment to sustainability but focus more on pigmented color and galactic shine. If you love clean formulas but crave bold, creative looks, Aether is your playground.
Shop now at aetherbeauty.com
For lovers of mineral makeup, Alima Pure is a must-try. This brand excels at creating clean, high-performance mineral foundations, blushes, and eyeshadows that feel completely weightless on the skin. While Ilia is loved for creamy, dewy finishes, Alima Pure is the master of a soft-focus, luminous mineral look for super sensitive skin.
Shop now at alimapure.com
Beautycounter is a mission-driven brand focused on creating safer beauty products for everyone. They offer an extensive line of makeup and skincare, from daily moisturizers to bold lipsticks. Similar to Ilia, they emphasize transparency and ingredient safety, but with a broader catalog that covers everything you could possibly need in a clean routine.
Shop now at beautycounter.com
W3LL PEOPLE offers dermatologist-developed, plant-powered makeup that is both effective and accessible. Their goal is no-fuss, natural-looking beauty, much like Ilia. Best known for their cult-favorite Expressionist Mascara, their mineral-based formulas are often more affordable and cater to minimalist makeup lovers on a budget.
Shop now at w3llpeople.com
Kjaer Weis delivers the ultimate in eco-luxury makeup, combining certified-organic ingredients with stunning, refillable metal packaging. Their cream blushes and foundations melt into the skin for a sophisticated, second-skin finish. It holds the same high-performance standard as Ilia but takes sustainability to the next level with its splurge-worthy, forever-packaging.
Shop now at kjaerweis.com
Hailing from Australia, Inika Organic offers vibrant, mineral-based makeup with certified organic and vegan ingredients. They are proof that clean beauty doesn't have to be neutral. While they share Ilia's love for organic formulas, Inika dials up the pigment and intensity, making it a fantastic choice for those who love bold color payoff and clean ingredients simultaneously.
Shop now at inikaorganic.com
Rooted in Amazonian botanicals, Rahua is known primarily for its iconic hair care but also offers a small, thoughtfully curated line of plant-based beauty products. The brand's deep connection to nature and sustainability gives it an earthy, soulful vibe. It offers a more holistic, plant-based approach compared to Ilia's modern, chic aesthetic.
Shop now at rahua.com
Axiology is a dream for lipstick lovers seeking clean, vegan, and zero-waste options. Their multi-use Balmies are plastic-free crayons for eyes, lips, and cheeks made from just 10 simple ingredients. If you love Ilia's Lip Wrap and multi-sticks, you'll adore Axiology's innovative, earth-friendly approach to easy-to-wear color.
Shop now at axiologybeauty.com
Lilah B. embodies effortless elegance through its multitasking, clean makeup housed in chic, pebble-like compacts. Their motto is "with less, you are more," focusing on a simplified beauty routine. This brand shares Ilia's minimalist spirit but frames it in a more luxurious, sophisticated package, perfect for creating a polished yet natural look.
Shop now at lilahb.com
Saie is your go-to for dewy, glazed, and bouncy clean formulas. The brand became a viral sensation with its Glowy Super Gel and Dew Blush, creating products that enhance your skin's natural radiance. If you love Ilia’s luminous finishes, you’ll be obsessed with Saie’s commitment to achieving that bright, hydrated, and "good-for-you" glow.
Shop now at saiehello.com
Merit is the epitome of minimalist luxury, designed to give you a polished look in just five minutes. Their cult-favorite products, like The Minimalist foundation stick and Flush Balm cream blush, are perfect for an on-the-go routine. Much like Ilia, Merit focuses on easy-to-use formulas that look and feel incredible, all wrapped in impossibly chic and giftable packaging.
Shop now at meritbeauty.com
Designed specifically for sensitive skin, Tower 28 Beauty creates clean makeup that won’t cause irritation - it even follows the National Eczema Association's guidelines. Their best-selling ShineOn Lip Jellies and BeachPlease Luminous Tinted Balms offer beautiful color with a fun, playful vibe. For anyone who loves Ilia for its gentle formulas, Tower 28 is the ultimate destination for "clean beauty that works for you."
Shop now at tower28beauty.com
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