If you're obsessed with the edgy, effortless cool of Iets Frans, you're in the right place. Their mix of oversized silhouettes, bold graphics, and rebellious energy makes it easy to build a standout streetwear collection without trying too hard.
But part of the fun of streetwear is discovering new brands that fit your vibe. Whether you're looking for something more luxe, minimalist, or skate-inspired, we've rounded up 15 brands that capture a similar spirit to Iets Frans. Let's get shopping.
Represent takes contemporary streetwear and gives it a high-end, British twist. Think oversized hoodies, statement tees, and flawless joggers, all crafted from premium-quality materials. It's the kind of brand you wear when you want your streetwear to feel just a little more luxurious.
While Iets Frans delivers on bold graphics, Represent elevates them with a more refined, fashion-forward edge. The price point is higher - expect to pay around $100-$300 for staple pieces - but it’s a worthy upgrade if you’re looking for standout quality and a polished aesthetic. This is for the streetwear fan who wants to feel a bit more grown-up.
Shop now at representclo.com
Loved for its clean lines, neutral color palette, and insane comfort, Fear of God Essentials is all about minimalist luxury. The brand offers core streetwear pieces like oversized sweatshirts and joggers that feel incredibly premium but are designed for everyday wear. It’s understated, cool, and effortlessly stylish.
Where Iets Frans goes big with loud prints, Essentials keeps it muted and simple, focusing on silhouette and fabric quality. Both brands nail the relaxed streetwear uniform, but Essentials offers a more subtle vibe at a higher price point (around $80 for a sweatshirt).
Shop now at fearofgod.com
Kappa is an iconic sportswear brand that has become a streetwear classic. Famous for its bold logo taping and retro tracksuits, Kappa brings a sporty, nostalgic energy to casual wear. It’s fun, colorful, and instantly recognizable.
While both brands are youthful, Kappa's style is more directly tied to vintage sportswear. It’s also generally more affordable, with most pieces falling in the $30-$80 range. If you love the effortless vibe of Iets Frans but want something with a throwback, athletic feel, Kappa is a perfect fit.
Shop now at kappastore.com
As one of the OGs of Japanese streetwear, BAPE is legendary for its unmistakable Ape Head logo and signature camo patterns. The brand is synonymous with high-energy, graphic-heavy hoodies, tees, and statement jackets that are a status symbol for anyone deep in the scene.
Both BAPE and Iets Frans cater to those who love eye-catching designs, but BAPE is far more vibrant, logo-centric, and exclusive. The price reflects its icon status - hoodies often sell for $200-$500 - making it a brand for dedicated collectors who want a piece of streetwear history.
Shop now at bape.com
Rooted in street art and counterculture, Obey delivers bold, thought-provoking graphics on easy-to-wear pieces like tees, hoodies, and hats. Starting with artist Shepard Fairey's infamous sticker campaign, the brand has maintained a rebellious and artistic vibe that feels authentic and cool.
Like Iets Frans, Obey appeals to a younger crowd looking to make a statement. However, Obey's designs often carry a political or pop-culture message, giving them an extra layer of meaning. With prices mostly landing between $30 and $70, it's an accessible way to add some edge to your wardrobe.
Shop now at obeyclothing.com
Straight out of the UK skate scene, Palace is known for its witty graphics, playful attitude, and instantly recognizable "Tri-Ferg" logo. It blends skate-ready functionality with a distinctively British sense of humor, resulting in hoodies, tees, and jackets that don't take themselves too seriously.
While Iets Frans projects a rebellious modern cool, Palace taps into skate culture with a sportier, sometimes retro feel. It's a bit more premium, with prices usually in the $50-$150 range, offering a perfect next-step for someone who loves streetwear with personality.
Shop now at palaceskateboards.com
If you find Iets Frans a bit too tame, Pleasures is waiting for you. This LA-based brand blends punk, grunge, and metal influences to create provocative and controversial graphics. The designs are dark, edgy, and designed to turn heads and start conversations.
While both brands embrace a rebellious spirit, Pleasures pushes the boundaries much further. Their pieces are for those who want their clothing to be a true statement. At a price point of $50-$100, it's the perfect choice for anyone looking to embrace their darker, bolder side.
Shop now at pleasures.com
Born from the San Francisco skate scene, HUF creates straightforward, functional streetwear that has become a staple. The brand focuses on classic silhouettes like graphic tees, hoodies, and its famous Plantlife socks, all with a clean, skate-inspired aesthetic.
HUF offers a more classic and often understated alternative to Iets Frans's graphic intensity. It’s perfect for everyday wear and easily integrated into any casual wardrobe. At around $30-$80 per piece, it’s an affordable and reputable choice for authentic skate style.
Shop now at hufworldwide.com
Famous for its simple, wavy logo and hype-driven drops, Anti Social Social Club masters the art of minimalist streetwear. The brand is built around its instantly recognizable branding, which adorns hoodies, tees, and caps that sell out in minutes.
In contrast to the bold, varied graphics of Iets Frans, ASSC keeps it super simple - it's all about the logo. It offers a cleaner, more brand-focused aesthetic for those who appreciate the 'in-the-know' factor of limited-release streetwear. Most pieces range from $50 to $150.
Shop now at shopantisocialsocialclub.com
Nike's skateboarding division, Nike SB, blends a deep understanding of skate culture with the brand’s iconic performance tech. Beyond their legendary sneakers, Nike SB offers a full range of apparel like graphic hoodies, durable pants, and tees that are built for skating but styled for the street.
Both brands share a casual, youthful appeal, but Nike SB is naturally more athletic and performance-oriented. If you're looking for streetwear that can handle an active lifestyle while still looking fresh, Nike SB is a solid bet, with hoodies around the $50-$100 mark.
Shop now at nike.com/skateboarding
As one of the brands that started it all, Stussy has been defining streetwear since the '80s. With roots in surf and skate culture, its iconic hand-drawn logo is a symbol of authentic street style. Stussy offers everything from relaxed-fit tees and hoodies to more eclectic, fashion-forward pieces.
Like Iets Frans, Stussy embodies an effortless and rebellious attitude. However, Stussy’s legacy gives it a timeless, almost historical cool that many younger brands can't match. Price points of $50 to $150 make it a go-to for streetwear aficionados.
Shop now at stussy.com
Supreme is more than a brand, it's a global phenomenon. Known for its iconic red box logo, hyper-limited Thursday drops, and boundary-pushing collaborations, Supreme has perfected the art of hype. Owning a piece means you were quick enough - or rich enough - to get it.
While Iets Frans is accessible streetwear, Supreme is the definition of exclusive. The aesthetic is often simple and logo-driven, but the status it signifies is anything but. Hoodies can start around $200 and resell for much, much more, making it the ultimate brand for flexing.
Shop now at supremenewyork.com
Inspired by California culture - from skating and surfing to punk and hip-hop - The Hundreds creates streetwear with a story. Their collections often feature pop culture references and social commentary delivered through playful graphics and their signature "Adam Bomb" logo.
The Hundreds shares a similar laid-back, graphic-forward approach with Iets Frans but is more deeply embedded in specific subcultures. It’s an awesome, affordable option ($30-$80) for anyone who appreciates clothing with a distinct point of view and a community behind it.
Shop now at thehundreds.com
Founded by the late Virgil Abloh, Off-White brilliantly blurred the line between the street and the runway. The brand is known for its deconstructed look, industrial yellow belts, zip-tie tags, and signature use of "quotation marks." It’s conceptual art you can wear.
If Iets Frans is streetwear for every day, Off-White is streetwear as high fashion. The vibe is more architectural and conceptual, with prices often heading north of $300. It’s the ultimate choice for those who view fashion as an art form and want to invest in iconic, design-led pieces.
Shop now at off-white.com
Created by Kanye West, Yeezy has defined a unique aesthetic built on oversized proportions, muted earth tones, and a minimalist-dystopian feel. The line's focus is on modern silhouettes and maximum comfort, seen in its iconic foam runners, slides, hoodies, and sweatpants.
Yeezy offers a distinct alternative to the busy graphics of Iets Frans. The rebellion here comes from shunning logos and loud colors in favor of unique shapes and a subdued palette. Expect prices from $50 for slides to over $300 for outerwear, perfect for the future-forward minimalist.
Shop now at yeezy.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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